Above Board

Jack and Paul discuss changes to how Fathom Analytics develops features, moving from long-lived branches to "continuous development." Why did we start doing this? What are the benefits? And most importantly, what could go wrong?

Universal Analytics is dead. GA4 is a dumpster fire of complexity. So what what did we do at Fathom? We build an importer to save your historical data from Google. How’d we build it? Why’d it take so long? What worked and what didn’t work? Jack and Paul get into the whole story about building one of their biggest features.

Back in 2020, we recorded an episode about all our marketing efforts to grow our software company. In this new episode, we look at what we’ve changed, what’s still the same, what we’ve abandoned in terms of how we promote our bootstrapped company, and look ahead at what our marketing strategy could be. Meowing cats, TikTok kids dancing to analytics, and costumed protestors — all this and more.

You don't need to have a huge audience or social following to start and build a successful and sustainable business. People have started companies this way for centuries. Jack and Paul speak with Ruben today on how marketing and sales work at his companies, how he's managed to succeed long term with two companies, what a lot of bootstrap founders get wrong and so much more.Ruben Gamez is the founder of Bidsketch and SignWell and can be found on twitter at @earthlingworks

Jack and Rob Walling get into the nitty gritty of running a SaaS company with an honest and transparent conversation, based around Rob’s new book: The SaaS Playbook.You can learn more or pick up a copy of the book at https://saasplaybook.com/.

In this episode, Jack and Paul chat about what happened with SVB, if they feel that more banks are going to fail, how it affected and could affect indie or bootstrapped companies, and how they’d (this is not legal advice, just opinions loosely held) fix things if they were in charge.

Our guest today was Matt Wensing, the founder of Summit. Jack and Matt get into an in-depth conversation about:What things do many entrepreneurs get wrong?How to pivot well, starting a business with slow funding.Why crowdfunding may be a bad idea for investors.How his SaaS excels at enterprise sales (and why it's their main focus)Summit is a zero-party marketing data platform - usesummit.com. Matt Wensing can be found on Twitter at @mattwensing.45m

Jack and Paul discuss changes at Fathom Analytics. What used to work in the past in terms of workflows and specs is no longer working and actively blocking them from moving forward as quickly as they’d like. So, they sat down, formulated a plan, and shared it on this episode.

In today’s episode Paul and Jack get into using AI to help write code for software. Is it useful? Is it accurate? Can it be used to write entire applications? And most important of all, will OpenAI tools like Github’s CoPilot eventually replace developers and take their jobs?

Listeners and customers sent in their questions for us to answer, and we did just that! Questions about burnout, Google Analytics importer, our new hires, and more.