You don't need to have a huge audience or social following to start and build a successful and sustainable business. People have started companies this way for centuries. Jack and Paul speak with Ruben today on how marketing and sales work at his companies, how he's managed to succeed long term with two companies, what a lot of bootstrap founders get wrong and so much more.

Ruben Gamez is the founder of Bidsketch and SignWell and can be found on twitter at @earthlingworks