
Above Board
A podcast exploring running an indie + bootstrapped software (SaaS) company. Follow Jack and Paul (the co-founders) in their journey of building and growing Fathom Analytics.
Published every two weeks, listen in on lively debates about profit, customers, software, and how they’re working to keep their business in line with their values.
This is a podcast from Fathom Analytics (usefathom.com).
Latest episodes

10 snips
Dec 4, 2024 • 30min
Paul has retired
Listen in as Paul announces his retirement, framing it as a positive change rather than an escape. The hosts share their bittersweet feelings about ending a five-year partnership while reflecting on Fathom's evolution from a side project to a thriving business. They delve into the emotional complexities of transitioning ownership and the importance of trust. Paul ponders future possibilities post-retirement, emphasizing a graceful exit without tying his identity to the company. It's a heartfelt celebration of growth, friendship, and new beginnings.

Oct 15, 2024 • 30min
Why Google search is failing us
Hosts dive into the decline of Google search, revealing frustrations with irrelevant results and the fumbling of AI in complex tasks. They address how SEO practices are degrading content quality, prioritizing clicks over genuine information. The discussion uncovers the significant influence of search algorithms on public opinions, especially in health and politics. As they explore newer platforms, they stress the dangers of relying too much on technology, warning that critical thinking may be in jeopardy amidst a landscape filled with ads and misleading content.

Sep 30, 2024 • 19min
Fathom updates and WP drama
Jack and Paul discuss what’s new at Fathom Analytics recently, like the ongoing refactor project. This paves the way for great new features, including entry and exit pages. They also give their opinions on the recent drama in the WordPress (WP) community between Automattic and WPEngine.

Aug 27, 2024 • 47min
Jack and Paul talk politics
Pavel Durov, the CEO of Telegram and a prominent figure in tech, shares insights after his recent arrest in France. He delves into privacy issues, encryption, and the accountability of social media platforms in curbing illicit activities. The conversation touches on the delicate balance between protecting free speech and the potential pitfalls of government censorship. Durov emphasizes the need for open dialogue, especially in an age riddled with misinformation, while exploring the responsibilities of tech companies in fostering safe and diverse discussions.

Jul 29, 2024 • 29min
Small updates, big progress
Things are humming along at Fathom Analytics - we’ve released several new features, have more in the pipeline coming soon, and the redoing of our internal processes is going quite well. Jack and Paul also discuss the Stripe acquisition of LemonSqueezy, the CEO of Paddle stepping down and finally, why Fathom does’t do discounts or sales (ever).

Jul 15, 2024 • 42min
New Fathom UI, who dis?
Jack and Paul get into updating the application’s interface design and how that paves the way for new features coming soon. They also discuss why no one should trust Google’s business model (and their penchant for killing off popular products like Universal Analytics), the lengths Fathom goes to to support old analytics data, why you should lean into what works for you (even if it’s not the consensus), why companies should care a lot more about protecting their customers data, why public corporations are incentivized for being sociopaths, and so much more.

Jun 4, 2024 • 22min
Exploring the Ethics and privacy implications of AI
The podcast delves into the ethical implications of AI, challenges in software development, and the impact on various industries. It highlights the importance of privacy and data protection in AI technology. AI's ego and its struggle with accuracy are discussed, emphasizing the need for ethical decision-making in its development.

May 22, 2024 • 37min
The problem with big projects
Hosts discuss challenges with big projects, plan to overcome hurdles. Breaking down projects, managing constraints, and structured monthly projects for efficient development. Decisions on version four and project rules to optimize workflow. Importance of incremental feature updates for user experience.

8 snips
May 6, 2024 • 42min
The art of progress
Software developer Jack and designer Paul discuss overcoming analysis paralysis, shifting focus to influencer design work, finding balance in software development, the impact of DNS mistakes, effective decision-making strategies, and embracing incremental progress in development.

Apr 22, 2024 • 23min
The road to version 4
Paul and Jack catch up on their podcast, discussing a new marketing site, team dynamics, and the upcoming version 4 of their software. They talk about optimizing website deployment, evolving changelog style, and prioritizing scalability for customer impact
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