The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Lauren Caselli owns a strategic event planning and marketing firm that provides digital entrepreneurs, mid-sized tech companies, and venture capital firms with streamlined, done-for-you solutions for their most important gatherings, product launches, and in-person, client-facing experiences. Lauren also is the founder of the 8-time sold out Boss Lady Bash, a community event for female small business owners, that incidentally didn't make her any money off of ticket sales, but got her tons of new clients, which just goes to show you that even experts struggle with profitable events sometimes. On this week's episode of the Get Paid Podcast, Lauren joins us to talk about racial and gender diversity on speaker panels, why she finds it easier to sell a $25,000 service than a $197 course, and why chaos is important to her. "When you hire a contractor, you're hiring them for their expertise. When you hire an employee, you're the expert, and you're training them." — Lauren Caselli This Week on the Get Paid Podcast The rant that got Lauren on the podcast [2:36] Why Lauren moved to Bozeman, Montana [5:04] Racial diversity on speaker lists [07:41] Diversity clauses and Mariah Carey's green M&Ms [10:12] Travel hacking as a consultant [16:51] How much a full-service event planner will cost you [20:58] Why it's easier for Lauren to sell a $25,000 service than a $197 course [22:48] Why thank-you gifts aren't always the best idea [29:44] Why Lauren's passionate about hiring people as full-time employees [40:44] Let's talk about therapy [50:09] Saving money as an entrepreneur [56:35] Choosing between services and courses [1:05:13] Babysitting people's wallets [1:09:34] The very first step to running ads to your course [1:20:22] Resources Mentioned: Sell More Sponsorships by Lauren Caselli Denise Duffield Thomas Marketing Personalities by Brit Kolo Tony Rulli Courtney Sanders Nicole Walters The very first step to running ads to your course Connect with Lauren Caselli: Website Instagram The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning in to the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Janelle Allen is a Learning Designer and serial entrepreneur who believes that every company is in the education business. For the past ten years, she's worked with corporations such as Pearson Education, Potbelly Sandwich Works, Starbucks, and Apple to create training and online courses, using principles of adult learning and design. On this week's episode of the Get Paid Podcast, Janelle joins us to talk about how she pivoted her business to help entrepreneurs create profitable courses that change lives. QUOTE "You've got to have a reputation of being a truth-teller. So many people think they're going to create a course and achieve their passive income dreams overnight." - Janelle Allen This Week on the Get Paid Podcast WTF is instructional design? [4:56] Why Janelle traded her 6-figure agency to work with entrepreneurs [13:38] The course model versus service-based business [21:28] Completion rates - Do they really matter? [24:05] Self-paced courses: Linear versus "just in time" learning [26:18] How Janelle grew her audience [33:25] Impact of a hiatus on the podcast [50:19] Adding bonus segments to a podcast [52:19] The best way to get subscribers [1:04:00] Janelle's sales process [1:06:44] Janelle's revenue numbers [1:16:20] Resources Mentioned: Finish Your Damn Course Launch Your List (How to Start an Email List) Fizzle Dubsado Brennan Dunn Brent Weaver Connect with Janelle Allen: Website Podcast Twitter Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

There's so much we can learn from other people's journeys, so I wanted to end this season of the Get Paid Podcast sharing a little bit about my own business-building journey and some of the mindset shifts and realizations I've had about being a business owner. Most of them are recent, others have been percolating for a few years, but I believe all of them are going to help me (and hopefully some of you) keep going. "What would do if you were the best fucking copywriter or designer or business coach or ad consultant? What would you start doing if you it was proven that you were the absolute best?" — Claire Pelletreau This Week on the Get Paid Podcast Why focusing on tactics versus mindsets was detrimental for me [3:34] Mindset Shift #1: 'Believing what's possible' [5:57] Why the name 'Million Dollar Badass' rubbed me the wrong way [9:44] Mindset Shift #2: Why investing money for accountability works for me [13:28] Mindset Shift #3: Why investing money for time works for me [15:18] Why I hire copywriters [16:43] Mindset shift #4: Your price will always be wrong for some people [27:30] Mindset shift #5: Not babysitting other people's investment [31:35] Mindset shift #6: Everyone is a fucking mess [37:03] Mindset shift #7: "Confidence is really important, really Claire?" [42:10] Operating from the place that I'm the fucking best [45:30] Mindset shift #8: Investing money for confidence works for me [49:38] Resources Mentioned: 'What does it take to make a million dollars?' Episode 257 of The Life Coach School with Brooke Castillo Mariah Coz Claire's Episode on Mariah's Podcast Rachel Rodgers Making a Million Dollars by Rachel Rodgers The Accelerator by Mariah Coz Natalie Taylor from The Missing Ink (Copywriter) 'Everything I Did to Close Out a $220k year' Episode 57 of the Get Paid Podcast Eman Zabi from The Scribesmith (Copywriter) James Wedmore (6 to 7 figures) Jessica Eley (Mindset Coach) 'Courtney Sanders: Rejecting the Guru Track' Episode 61 of the Get Paid Podcast Joel Klettke ("this guy Joel from The Copywriter Club conference") Lacy Boggs from the Content Direction Agency (Copywriter) Sarah Ancalmo Ashman from Public Persona Connect with me: Website Instagram The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'how To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid!

Becca Tracey teaches solopreneurs to build a business that helps them finally live their dream life (of working without pants and never setting foot in a crappy cubicle again). As the head/only honcho at The Uncaged Life, she works with online business owners to get clear on their brand message, create packages that sell, and helps them learn what it actually takes to get and keep clients. Today, she's back on the Get Paid Podcast to talk about her progress towards her million dollar goal, adding evergreen offers between her live launches, buying investment properties, and hiring her first full time employee and a CFO. "I can't imagine fully taking myself out of my program because I love doing the live classes so much. But if data shows that an evergreen option is cannibalizing live launch sales, then I'll have to rethink my business model." — Becca Tracey This Week on the Get Paid Podcast Becca's resistance to going evergreen [06:23] How going evergreen impacts your live launches [12:25] Changing strategies mid-launch to go from 12 sales to a 100 [16:12] Scaling your business by taking yourself out of your course [22:19] Traveling, buying property, and a love of lofts [28:48] Money-talk and why Becca hired a CFO [36:58] Why your business model matters when you're aiming for 7-figures [43:14] Spending money to make money [46:53] Resources Mentioned: Your First Retreat by Becca Tracey The Accelerator Program by Mariah Coz Uncage Your Business (Self-Study) Becca's previous episode on GPP Make the Move to Mexico Mexico Real Estate Academy Profit First YNAB (You Need a Budget) Mark Butler (CFO for hire) GPP Episode: Mark Butler GPP Episode: Gwen Castleberry Connect with Becca Tracey: Website Facebook Group: Uncaged Lifers Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Becca Tracey of The Uncaged Life makes business look ridiculously effortless. (I'm serious - it's ALMOST annoying.) That's what happens when you find your perfect target market coupled with a system that helps those same people get results. But what kind of list size do you need to run a group coaching program 4-5 times a year? How do you price it? And how do you get referrals without an affiliate program? In this episode you'll hear: -- How much Becca's business made in 2014, and the breakdown of her various revenue sources. -- How she gets people who are struggling to even decide what their business should be to invest $1,000 in her program. -- The details of that group program: how long it lasts, what people get, and why it's more like one-on-one coaching than anything else. -- Her strict (or stingy?) refund policy for her products and services. You be the judge! -- Why she doesn't offer an affiliate program for Uncage Your Business. -- What Becca feels like she's straight-up bad at. -- Where she spends money in her business. -- How running an insanely active Facebook group has affected her bottom line (and her productivity). -- How she actually learned the stuff she teaches her clients. -- Why Becca just might be the unicorn of online business. Get all the show notes and links at clairepells.com/2 Thanks for listening! Time to go get yourself paid. :)

An award-winning screenwriter, business strategist and the creator of Story School, Jamie Jensen has helped over 700 entrepreneurs increase their sales by up to 900% with the power of effective storytelling. Prior to helping business leaders connect deeply with their audiences through copy, video, and talks, she worked in story development in Hollywood, assisting writers in both film & television. Today, Jamie's on the Get Paid Podcast to chat about her transition from running a copywriting agency towards launching courses, the strategies that worked and the ones that didn't, dealing with grief while running a business, and how the change in business model affected her bottomline. QUOTE "The power of authentic, vulnerable storytelling is that you create permission for other people to face things that in their own life and history that they maybe aren't looking at. " — Jamie Jensen OR "Some months 'I'm like, oh my God, my life is over. My business is terrible. I'll never make enough money, what is happening!?' In the next month, ' I'm like, this is amazing. I'm the luckiest person ever. Business is easy. I'm making so much money. I'm abundant.' " — Jamie Jensen This Week on the Get Paid Podcast Why Jamie shut down her copywriting agency [4:46] Letting her team go [8:46] Why Jamie doesn't like 'real' launches [11:33] Jamie's launch strategy [14:52] Leveraging templates [32:19] Podcasts and vaginal canals [39:46] Never feeling like you're finished [45:20] Dealing with grief as you run a business [49:34] The difference between a growth phase and a transition phase [55:24] Resources Mentioned: WebinarJam Active Campaign ClickFunnels Convertkit Story School by Jamie Jenson Copy That by Jamie Jenson Creatives Making Money Podcast by Jamie Jenson ShiftFwd Naomi Anchaldo Accessally Connect with Jamie Jensen: Website Facebook Twitter Instagram Podcast 240+ Precise Interests You Can Use In Your Targeting Today's episode is brought to you by a Google spreadsheet. People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window and I don't blame them. There are a ton of options and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls 'Interests' for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience. Take the guessing out of Facebook and Instagram ad targeting. Get my glorious spreadsheet and explainer PDF here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Copywriting, in any sense of the word, is something that most business owners need to be good at. Whether you're writing website copy, PR copy, or Facebook ad copy, copywriting is an integral part of every business. Our guest today is an award-winning writer who has massive experience and skills in writing copy for clients that add personality and flair while improving their conversion rate and driving sales. Jamie Jensen is the founder of Your Hot Copy, a spicy copywriting company with a team of writers specializing in developing full website copy. She gets down and dirty with me on the show, talking numbers, movies, Hollywood, and more!

Gwen Castleberry is a certified OBM and has been working as a VA/OBM since 2013. She helps online entrepreneurs bring structure and flow to their businesses through project management and systematization. Having worked in a variety of jobs from selling corn on a farm to teaching college classes, Gwen firmly believes that it doesn't matter what industry you're in. What matters is providing value and building relationships. Gwen's not just any OBM though, and has been with my business since the Dark Ages. Tune in to this episode of Where Are They Now to see how our relationship has evolved, how Gwen's business has grown, and things to keep in mind as you consider bringing on your own OBM. "You can't assume that something that comes easily to you isn't valuable to somebody else. Not everybody does it naturally. " — Gwen Castleberry This Week on the Get Paid Podcast Creating an extra email address for testing [10:53] Why certifications matter [13:41] Taking a coaching mindset with clients [16:17} What marriage and volleyball have in common [21:45] Staying home with the kids versus daycare [29:22] Setting boundaries as an empath [41:46] $30 tasks versus $60 tasks [45:00] Having a fluid relationship with your credit card [53:34] The world's most expensive pet [54:33] How she manages to keep business expenses low [56:55] Resources Mentioned: Gumroad Teachable Membervault Sarah Noked The Virtual Savvy by Abby Ashley Sarah Wiles Mariah Coz What Works Network by Tara McMullen Connect with Gwen Castleberry: Website Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Melanie Miller teaches women how to create Profitable, Liveable, Loveable businesses (without fear or guilt). Over the past 9 years, Melanie has helped over 6000 people build more sustainable businesses through the Profit Lovers community. Now she's back on the Get Paid Podcast to talk about how her business has changed, the numbers that every business needs to keep an eye on, making a profit on a tiny list, and how sexy she finds Doctor Phil. "If you can't manage your revenue at 5k a month, you can't do it at 35k a month. It's a skill you have to learn. Just because you go into business doesn't mean you automatically know how to manage cash flow." — Melanie Miller This Week on the Get Paid Podcast Running a business when you've got insomnia [5:07] Sexy, sexy Doctor Phil [8:56] Why knowing your numbers is so important [19:58] What numbers you need to be tracking [26:13] Why an evergreen funnel might not solve all your problems [30:54] The sexiest dashboard you've ever seen [37:12] Why cashflow matters when your personal life is going crazy [41:29] Are all these women on the internet talking about tap dancing? [1:01:22] Payoffs come with risk [1:08:14] Making a profit on a tiny list [1:10:39] Resources Mentioned: The Copy Cure by Marie Forleo and Laura Belgray Bench Denise Duffield Thomas How to Tap or use EFT in Public by Denise Duffield Thomas Get Rich, Lucky Bitch Chillpreneur Rachel Rodgers The Ad Consultant Incubator by Claire Pelletreau Profit Lovers Plan + Track Opt-In Connect with Melanie Miller: Website YouTube Instagram 240+ Precise Interests You Can Use In Your Targeting Today's episode is brought to you by a Google spreadsheet. People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window and I don't blame them. There are a ton of options and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls 'Interests' for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience. Take the guessing out of Facebook and Instagram ad targeting. Get my glorious spreadsheet and explainer PDF here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.