The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Copywriting, guest blogging, storytelling . . . if it has anything to do with writing the words that’ll make you money, Maggie Patterson and her micro-marketing agency can handle it. But why did Maggie leave her cushy, well-paying corporate clients behind to roll the dice with an online business? And what does a business that provides SO many services actually look like? In this episode you’ll hear: -- Why Maggie couldn’t (and shouldn’t) follow the advice that every business should “niche down.” -- What it means to have an “offline” marketing business, plus how and why she made the switch and went online. -- How Maggie manages expectations of potential clients to avoid some awkward conversations down the line. -- The breakdown of her revenue sources from 2014, and the financial hit she took personally in terms of take-home pay. -- How Maggie prices out her retainer services when no two clients ever fit into the same “packages.” -- The actual numbers of our individual lists and what we could do to get them to 10K in two months. -- The bizarre reason my own bank account was very low for most of June. -- What Maggie’s in-person assistant does in 10 hours per month. -- The effect her podcast has on the business’s bottom line. -- What Maggie says you can no longer hope for when it comes to guest posting (but why you should still be doing it).

Racheal Cook is an award winning business strategist who believes entrepreneurship doesn’t have to be so complicated. Over the last decade, she’s helped thousands of women entrepreneurs design predictably profitable businesses without the hustle and burnout.   And this week, she’s back on the Get Paid Podcast to talk to listeners about life-proofing her business, comparisonitis, and replacing webinars with ecosystems.   “Instead of trying to push everybody into like a funnel, where if they don't enter at the right point they’ll never hear about the offer. I've been building it like an ecosystem.” - Rachael Cook   This Week on the Get Paid Podcast Killing your darlings [6:46] Finding Your Online Business Soulmate [14:21] How Politics Affects Your Launches [17:03] Launch Stacking Ramit Sethi [23:03] Replacing Webinars with Ecosystems [26:33] The Intimacy of Instagram Stories [33:50] Comparisonitis when Shit Hits the Fan [35:42] Supporting Your Team by Finding them More Clients [43:48] Trade-offs and Figuring out Your Role in the Business [57:30]   Resources Mentioned:     Ramit Sethi The Sweet Spot Quiz by Rachael Cook Racahel’s Previous Episode on GPP Sweet Spot Strategy CEO Retreat CEO Accelerator Guest Room Creative by Bethany Silva Rose Mark Creative by Kayla Rose Tarzan Kay Bench Linden Legal Strategies by Stinson Mundy   Connect with Racharl Cook:   Website Podcast Instagram   240+ Precise Interests You Can Use In Your Targeting   Today's episode is brought to you by a Google spreadsheet. People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window and I don't blame them. There are a ton of options and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls ‘Interests’ for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience.   Take the guessing out of Facebook and Instagram ad targeting. Get my glorious spreadsheet and explainer PDF here. Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

You gotta spend money to make money, and Racheal spends hers on people. People who are doing tasks that SHE could definitely do herself. You’ve heard it before: don’t be the bottleneck in your business. But it’s so much easier said than done. This interview with Racheal had me taking a closer look at the people I work with, what else they could take on for me, and the possibilities all that free time could lend towards. In this episode you’ll hear: -- How Racheal priced her consulting services when she was just starting out with small business owners. -- How and why she did the opposite of niching down. -- What Racheal did to boost her sales conversion rate from 1.5% to 4.5% when launching the same program yet again. -- How you can use video game theory in your programs to increase retention rates. -- Details on the 6-figure team that allows Racheal to work 30 hours a week running 2 separate businesses, plus her revenue numbers for 2014. -- How bringing on a CFO has dramatically changed her business for the better. -- What Racheal isn’t very good at. (Confirmation that she’s not a god among men!)

Tara McMullin (formerly Gentile) is back for our very first Where Are They Now episode. Tara’s the founder & host of What Works. She’s been connecting small business owners through mastermind groups and online community for over a decade. Whether on the podcast or in the online network, her goal is to facilitate the free flow of ideas, information, and inspiration between entrepreneurs.   She believes that no one person has the answer to “what works” in small business–but that, together, we can create a living, breathing knowledge-base of real-world solutions to all of our small business challenges.   “We use different levels of service. They’re operational levels as opposed to a pricing, marketing, or customer levels. I'm not building a business model to help people move from one level to another. I'm providing three different service options for them.” – Tara McMullin This Week on the Get Paid Podcast How changing her name affected both her personal life and business [2:47] What Donald Trump and small businesses have in common [12:17] Cult of Personality VS. Personality-based Brands [15:51] Is Instagram contributing to the rise of cults? [18:05] Realizing that she didn't know how to market her business one year in [25:45] Building a business around conversations [28:24] Authoritarianism and Steamrolling Consent in List Building [40:15] Pricing strategies that Marginalize People of Color [47:55] Aspirational Pricing versus Value-based Pricing [51:01] Applications: The Good, the Bad, and the Ugly [55:22] Should you be promoting your podcast on Medium? [57:51] Advice Culture and Why it’s Harmful  [1:01:03] Navigating pay cuts as an Enneagram 3 [01:18:32] Resources Mentioned:     The Bon Appétit Channel Dismantling Systems of Oppression in Business by Tara McMullin Money + Misdirection by Hillary Weiss   Claire’s Episode on What Works: Rebuilding Your Business After A Break   Connect with Tara McMullin:   Website Podcast Instagram Free Facebook Ads Masterclass   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn’t easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.   Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

http://clairepells.com/1   “Do exactly what I did and you’ll have the same kind of success as me!” It’s a painfully common marketing message, but I’m calling BULLSHIT. You can try all the formulas and strategies in the world but in the end, your results will depend on something that can’t be taught: who YOU are and how the world perceives and responds to YOU.   Guest Tara Gentile is the creator of the Quiet Power Strategy and she goes deep into how she’s not following any of the typical Internet Marketing rules to grow her business, and why she wishes you wouldn’t either.   In this episode you’ll hear:   -- the tweaks Tara suggests I make to one of my own sales strategies, one I was about to completely give up on -- how much her business brought in in 2014, and the breakdown of all those revenue streams -- the new offerings she’s adding to her business to keep serving (and getting paid by) her existing client base, plus the tool she uses to help others figure out new ways to work with people who have already converted -- the non-traditional way that Tara launched - and priced - her now signature Quiet Power Strategy group coaching program the first time out of the gate -- her recent technique for filling a $3500 program with 40 people who were so comfortable with the investment that she had ZERO refunds -- how much it costs her to run each launch -- what her biggest expenses are, both in her business and her personal life (I was VERY surprised by some of these) -- the make-up of Tara’s team and what each person’s role is -- what it’s like when your mom is your project manager -- her strongest lead-generation strategy (that actually gets her paid in addition to moving people through the Know, Like and Trust process) -- how you can go meet up with Tara this summer on her unique tour around the U.S. (Spoiler alert: there’s beer involved.)   Don’t forget to leave a rating and a review for the show on iTunes if you like what you hear!   Don’t want to miss an episode? Click here to subscribe and get them delivered straight to your phone, tablet or computer as soon as they go live.   Thanks for listening!   Mentioned in this episode: Tara Gentile’s website The Quiet Power Strategy Tara on Twitter Tara on Facebook Tara on Instagram Business and Beer Summer Tour: details coming soon. (Jump on Tara’s list to get notified about dates)

And that’s a wrap! In the final episode of the season, we’re talking about some of the highlights of Season 4 (looking at you Brooke Castillo), how I restructured my Ad Consultant Incubator and what that meant for the launch, expanding my team, and what you can expect in the next season of the Get Paid Podcast.   “I started paying people to do more shit for me. So while I might not be making back the exact investment every single month, it's time and space for me to start thinking bigger.” - Claire Pelletreau   This Week on the Get Paid Podcast:   What’s happened in my business since I relaunched the podcast [3:05] Dealing with depression while running a business [7:40] The most downloaded episode of the Get Paid Podcast [9:11] Restructuring the Ad Consultant Incubator [12:05] What didn't work well from the launch [20:11] Why I put an application in (despite it reducing conversion) [22:19] Getting other people to do shit for me [24:08] Where are they now? [28:24] How you can get on the Get Paid Podcast [30:26] Running Ads for your podcast [31:34]   Resources Mentioned:   Should I have Scholarships? by That's Now How That Works Episode 63: $17 Million In Revenue From 2 Offerings with Brooke Castillo Natalie Taylor from The Missing Ink Sarah Ancalmo Ashman of Public Persona   Be a guest on the Get Paid Podcast   Connect:   Website Instagram Free Facebook Ads Masterclass   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn’t easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.   Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Iczel Katz is a launch strategist and business coach who uses her expertise with Facebook ads, the ASK Method®, and online launches to successfully grow her clients’ businesses. She leverages her diverse background and ability to clarify complex problems to help mission-driven business owners simplify, and create effective business processes.   In this week’s episode of the Get Paid Podcast, Iczel chats about the lessons trying to sell 48,000 pounds of Guatemalan coffee taught her, why every entrepreneur should read Choose by Ryan Levesque, and learning to prioritize things outside of her business. “If you're a solopreneur and you're still figuring out how to do this, do not do a multi video launch as your first thing. It will not serve you.” - Iczel Katz This Week on the Get Paid Podcast:   Being the point of failure [8:10] The type of launch you should NOT do if you’re just getting started [10:47] What to do when your brother-in-law sends you 48,000 pounds of coffee [16:50] What sort of launches should you do? [27:35] "Whatever's in your head, you get to take with you." [37:49] The one thing that changed Claire's business [46:56] Getting paid 5 cents for every dollar [58:00] How to spot a nightmare client  [1:03:00] Setting boundaries and expectations so you don’t drive yourself crazy [1:09:00] Claire's shaky Spanish accent [1:24:10] What percentage of your profit are you donating? [1:32:10] Resources Mentioned: The Ask Method® by Ryan Levesque Choose by Ryan Levesque Ask by Ryan Levesque Product Launch Formula (PLF) by Jeff Walker The one thing that changed Claire's business Bright Line Eating by Susan Pierce Thompson Mariah Coz Being Mortal by Atul Gawande Connect with Iczel:   Website Facebook Instagram 240+ Precise Interests You Can Use In Your Targeting   Today's episode is brought to you by a Google spreadsheet. People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window and I don't blame them. There are a ton of options and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls ‘Interests’ for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience.   Take the guessing out of Facebook and Instagram ad targeting. Get my glorious spreadsheet and explainer PDF here. Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Tasha is the wealth expert and business strategist behind One Big Happy Life, where she helps people grow their income and learn to spend intentionally so they can live their dream life today while also building wealth along the way.   What started off as a couple of YouTube videos about curly hair, has grown into a social following of over 170,000, and amassed over 10 million views on her YouTube show, all while working full time as a banking and finance attorney.   On today’s episode of the Get Paid Podcast, join Tasha as she we chat about the 2017 YouTube Ad Apocalypse, why entrepreneurs overspend, and how she’s helping families build intergenerational wealth.     "That's a big thing about being an online entrepreneur. You have to be comfortable with just testing it out, shipping it, seeing what happens and using that data to tweak it and make it better. ” — Tasha Cochran   This Week on the Get Paid Podcast The 6-Figure Side Gig [10:52] Should you start a membership platform? [13:10] But what about the churn!? [16:04] Building intergenerational wealth [18:21] How a $100 check planted the seed for an empire [20:38] The 2017 YouTube Ad Apocalypse [22:39] Why entrepreneurs overspend [32:12] How to prioritize work when time's scarce [42:08] What a personal finance blogger's cashflow looks like [59:22] Being a nasty woman [1:03:00] Tackling trolls [1:10:16] Resources Mentioned:     Amy Porterfield Goal Digger by Jenna Kutcher The Life Coach School Podcast by Brooke Castillo The One Year Budget by One Big Happy Life   Connect with Tasha Cochran:   Website YouTube Instagram Free Facebook Ads Masterclass   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn’t easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.   Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Arianna helps service-based entrepreneurs design seamless maternity leave plans that allow them to step away from their business without feeling like everything they’ve built is going to come caving down. In today’s episode, in a live version of what she does with her clients, Ariana’s going to help a very special guest plan her maternity leave to avoid just that. Once we’re done with that we dig into Arianna’s own business, the pay gap in entrepreneurs, and, the questions you need to be asking yourself as you plan your mat leave.   “Similar to any other major change or pivot in your business, getting pregnant is a point in your business where you need to rethink strategy and your role.” - Arianna Taboada   This Week on the Get Paid Podcast: Why mat leave is the real test of your business and lifestyle [11:40] Why assigning your value in this world to your output is a terrible idea [14:00] What a work optional-mat leave looks like [15:30] What to do with your podcast when you go on mat leave? [19:50] What actually happened to my business when I went on mat leave [23:58] How to repurpose podcast content so you aren’t batch creating hundreds episodes before you go on leave [25:24] Are podcast opt-ins a waste of time? [36:45] What cashflow during mat leave really looks like [42:30] The hard questions you need to be asking while planning your mat leave [1:02:00] The post-baby pay gap and how to avoid it [1:20:00] And why you need to be editing your income streams and prioritizing your time [1:23:00] Resources Mentioned: Courage + Clarity with Steph Crowder Crickets to Customers with Steph Crowder The Good/Better/Best Framework by Megan Hale Baby Proof your Business Workbook by Arianna Taboada   Connect with Arianna Taboada:   Website Instagram 240+ Precises Interests You Can Use In Your Targeting   Today's episode is brought to you by a Google spreadsheet.People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window and I don't blame them. There are a ton of options and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls ‘Interests’ for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience.   Take the guessing out of Facebook and Instagram ad targeting. Get my glorious spreadsheet and explainer PDF here. Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

In a previous life, Kira was an art major who ended up working with global brands like Estee Lauder Companies. Now, she leads a team of multiple copywriters in a flex micro-agency focused on weird copy for courses and membership programs, while also co-owning The Copywriter Club with Rob Marsh, where she helps copywriters master their copywriting, business skills, and mindset.   In this episode of the Get Paid Podcast, we’re hunkering down in Kira’s copy cave to chat about why business owners need to embrace their weird, growing two businesses at a time, hosting live events, and of course, how she gets paid.   “I had been putting myself out there before I even started this copywriting business. I was sampling with other business ideas and connecting with people, and showing up online and a lot of different places. I wouldn't say there was a consistent message, but I was building relationships.”  - Kira Hug   This Week on the Get Paid Podcast:     How Rob and her business partner convert free group members to paying customers [44:20] The challenges of growing two businesses and being a mom [04:14] Paying to play in the relationship game [9:34] Why Kira pitched 30 podcasts in 30 days [11:27] Why you should consider putting on a bear suit aka why branding matters [18:14] How getting into the right room kickstarted Kira’s copywriting career [24:12] Kira’s take on raising your rates [26:46] How to create deeper connections in your mastermind [54:38] How much retreats actually cost and what pulling a great one really takes [59:45] Why copywriters should be running ads [1:13:44]   Resources Mentioned:   Joanna Weibe Bridal Rebellion Brit McGinnis Shauna Haider Sarah Ancalmo   Connect with Kira Hug:   Kira Hug The Copywriter Club Website The Copywriter Club Podcast Step up Your Facebook Ads Game   Running Facebook and Instagram ads for other people? Whew, give yourself a pat on the back and buy yourself a drink, because that ain’t easy. You’re spending other people’s money (while they’re breathing down your neck) all while navigating the 101 curveballs Zuckerberg and friends are throwing your way.   We’re in the wild, wild west of online marketing, and you need the right sheriff to help you navigate pricing, packaging, and the murky hell that is managing client expectations.   If that sounds good to you, then saddle on up and ride on to the Ad Consultant Incubator to learn more.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.