The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Tony Rulli is the lead strategist for all paid marketing campaigns at Intentional Spark, including Facebook Ads, Adwords, and web retargeting. He's also a friend, and one of my go-to people to talk shop with. SO, this week on the Get Paid Podcast, we're doing something a little different. Instead of diving into Tony's backstory (been there, done that), we're swapping notes on tripwires. Tune in to hear about our mutual love-affair with tripwires (and how they set you up for more conversions further down the funnel), why your offer needs to be a no-brainer, and the mechanics of setting up a tripwire that works like it's supposed to. "If you really think you need to explain what your tripwire offer is, you might need to rethink it a little bit." — Tony Rulli This Week on the Get Paid Podcast What is a tripwire? [4:38] Is $7 too dinky? [6:25] What's good content for a tripwire? [16:43] Turning your thank-you page into a tripwire? [22:44] The mechanics of a tripwire [28:16] Why your offer needs to be a no-brainer [39:43] Resources Mentioned: Tony's Original GPP Episode Mariah Coz Mariah Coz's Minimum Viable Funnel Webinar Denise Duffield Thomas 240+ Audience Interests Cheatsheet Deadline Funnel Connect with Tony Rulli: Website Tony's Instagram Intentional Spark's Instagram Facebook Twitter Finally dipping your toes in the ads water? Do yourself a favor and start with Absolute FB Ads: Simple step-by-step instructions, instead of wasting a TON of money targeting the wrong audience or selecting the wrong objective. You'll be shocked by how many people flush money down the toilet just because Zuckerberg and friends are dead set on making their platform a veritable nightmare for small business owners. With me and my crystal clear instructions holding your hand the entire way, you'll be amazed by how straightforward the process actually is. You'll be a pro at running campaigns that convert in no time. Head over to clairepells.com/pod. Enroll now to save more than 30% on the 2020 price. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Brittany Berger is a content marketing consultant and the founder of WorkBrighter.co, a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for "unproductive" things like rest, self-care, and fun. She started Work Brighter after 5 years of running content marketing in high-stress startups that prioritized hustle, growth, and scaling over self-care and mental health. Now that she's changed her own mindset, she spends her time helping other high achievers define balance for themselves, advocating for mental health awareness, and dancing...always dancing. This week on the Get Paid Podcast Brittany joins us to chat about why an obsession with productivity can be unhealthy, why you need to create less content, and why she's planning on hiring a CEO as her business grows. "We can create much less content and our audience wouldn't even notice. We're still talking to them. We're still engaging with them. We're just re-using content instead of just pushing it out there and forgetting about it afterwards." — BRITTANY BERGER This Week on the Get Paid Podcast What 'working brighter' looks like [3:10] Not being able to get a diagnosis for her chronic illness [6:23] Moving to New York and monetizing her hobbies [14:01] Tracking health the way you track revenue other metrics [21:09] The Anti-Gary V style of repurposing content [32:38] How AirTable helped her gain success on Youtube [45:21] Why Brittany plans on hiring a CEO [58:18] Resources Mentioned: Diagnosis from Crazy Ex-Girlfriend Gary Vee Zapier Mariah Coz's Masterclasses Airtable Broadway Bodies Killing Marketing by Joe Pulizzi and Robert Rose Freshly Implemented by Amber McCue Connect with Brittany Berger: Work Brighter Brittany Berger Instagram (Work Brighter) Instagram (Brittany) YouTube Twitter The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Abagail and Emylee founded Think Creative Collective just months after meeting each other online. What began as a conversation over wine on Abagail's office floor transformed into building a community and business that had ridiculous goals, dreams, and ideas. Together they built a multi-six-figure business in under 12-months by helping thousands of creative entrepreneurs build a soul-fulfilling and freaking profitable business. When they're not building their empire you can find Abagail arranging fresh flowers, cuddling her rescue beagles or sipping on a McDonald's Coke (yes, even she has weaknesses). If you want to catch up with Emylee you'll need to head to the local coffee shop to find her (and make sure to buy her an extra shot). Otherwise, she's creepily watching her daughter sleep or posing her newest houseplant for an Insta-worthy gram. This week on the Get Paid Podcast, Abagail and Emylee join us to chat about how they made $200k in their first year, working through adoption and brain injury to get their launch done, and the challenges of hitting $1 million. "Find people that are adding to your bottom line. For a long time, we just hired to fill holes and do things that we used to do to get by and weren't necessarily adding value, whereas other people were hiring people that add definite revenue." — The Boss Project This Week on the Get Paid Podcast How to distribute your profit [3:56] Rebranding as The Boss Project [7:15] The origin story [11:25] Making $200k in their first year [18:22] Why stock photos aren't working anymore [19:53] The $29 product [30:01] How Abby worked through a brain injury [43:40] The stress of scaling to $1 million [59:44] Resources Mentioned: Profit First YNAB The Lish Creative Trello for Business "August Profit Report: How We Made 24% of Our Income from A $29 Product" Strategy Academy Courtney Foster Donahue "What Does it Really Cost to Grow a Million $$$ Business" Connect with Abagail and Emylee: Website Facebook Instagram The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'how To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Sarah Noked is an Executive MBA graduate, Certified Online Business Manager® and Digital Marketing Strategist with more than 10 years' business experience in the online space. Her agency helps online entrepreneurs conquer their growing pains to scale the team-based business of their dreams – with systems, processes, automation, and smart delegation. When she's not working in her agency supporting 6 and 7-figure entrepreneurs scale their businesses, she is a Certified OBM® Trainer accredited by the International Association of Online Business Managers, she helps other Online Business Managers, Virtual Assistants, and Corporate escapees build fulfilling and lucrative online careers as Certified Online Business Managers®. This week on the Get Paid Podcast Sarah joins us to chat about why your business needs an OBM, scaling your agency, and the dos and don'ts of building your team. "I hire... people that I would like to shoot the shit with at a bar." — SARAH NOKED This Week on the Get Paid Podcast What the heck is an OBM? [3:48] Sarah's unique agency-internship model [6:25] How moving to Israel sparked Sarah's journey as a VA [10:44] The focus bleed [21:17] Hiring full-time employees [25:55] Why she's shifting away from an agency model [39:38] What Sarah would change about how she ran her agency the first time [1:00:25] Living in a kibbutz and raising a family in Israel [1:08:14] Resources Mentioned: B-School by Marie Forleo Tina Forsyth International Association of Online Business Managers Launch by Jeff Walker Team Growth Formula by Sarah Noked Clockwork: Design Your Business to Run Itself by Mike Michalowicz Val Geisler Sarah's SOP templates especially for GPP listeners Connect with Sarah Noked: Website Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Prerna and Mayank Malik are the founders of Content Bistro (www.contentbistro.com), a conversion copywriting agency. They are the creators of Profits on Tap ® - the premium program for service providers who want an #easybakescale approach for their businesses. They live in India with their daughter, Manini and when they aren't working on launches with clients or on profit optimization with service-based businesses, they're traveling the world and eating all the food! This week on the Get Paid Podcast, Prerna and Mayank join us to chat about understanding investments and managing your money, working in 90-day sprints, and scaling your business sustainably. "People get busy. So until someone says "You're being annoying, go away", you follow up." — Prerna Malik This Week on the Get Paid Podcast The blogger that changed their lives [8:55] Skill-building versus visibility-building [25:52] Pivoting to copywriting [27:30] "The Sustainable Scale" [28:20] Landing Pat Flynn as a client [42:28] Following up (without being annoying) [43:46] The real reason I accosted P&M in New York [47:02] Taking home 60% net profit every year [50:43] Working in 90-day sprints [57:38] Budgeting for your new hire [1:02:29] Resources Mentioned: The Mom Writes (Yep, we found it) Well Fed Writer Pat Flynn Laura Belgray Joanna Weibe Crazy Egg UserTesting Profit First Connect with Mayank Malik and Prerna Malik: Website Facebook Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Wahida Lakhani is the founder and Lead Strategist of Brands Are Stories. Wahida cut her teeth in the tech startup and agency space where she worked with Fortune 500 companies and household name brands to sort through their social analytics and unearth profitable insights. She then founded Digital In The City, where she managed over $1 million in ad spend for clients in some of the most competitive verticals. This week on the Get Paid Podcast Wahida joins us to chat about how she combines her two loves: the power of copywriting and the ability to turn those words into cash. "An architect friend of mine started an e-commerce store. She used to get a lot of prestige from saying she was an architect. But, when you're an entrepreneur instead of people saying, "Oh wow, this says something about you,'' they worry about you." — Wahida Lakhani This Week on the Get Paid Podcast Why she switched from FB ads to copywriting [3:27] Mourning the loss of the old you [7:10] Hitting $100k in her first year [16:08] "Claire, I feel like I have 7 bosses" [20:48] Wahida's 'Get out of bed' fee [30:12] Partnering with CopyHackers [33:53] Ongoing payments versus lump-sum payouts for guest experts [37:42] The Story Stacking method [44:49] Levels of customer awareness [46:24] Programs for entrepreneurs who want to work abroad [56:00] The secret weapon behind Wahida's winning pitches [1:08:03] Resources Mentioned: FB Ad Consultant Incubator World Domination Summit Nancy Duarte CopyHackers Breakthrough Advertising by Eugene Schwartz Hacker Paradise Honeybook Connect with Wahida: Website Instagram Facebook The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Hailey Dale is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the 'shoulds' and ready to build their content empires – their way. Through her programs, agency, and award-winning, tell-all blog, she's helped thousands of entrepreneurs create smarter content that regularly delights them and their customers while growing their bottom lines. This week on the Get Paid Podcast Haley joins us to chat about the challenges of balancing a done-for-you business while still launching courses, building an email list when you're starting from nada, and why memberships are a bad, bad idea if you're just cutting your teeth. QUOTE "Doing client work makes me a better teacher. I love being the person who rolls up her sleeves and gets her hands dirty actually running sales funnels, seeing how they perform, doing the optimization and the scaling and the testing phase." — Hailey Dale This Week on the Get Paid Podcast Testing funnels through quarters [2:53] How Hailey built a 6000 strong list while working a fulltime job [10:38] Building and hiring a team [22:57] Paid test assignments [31:36] Balancing both sides of her business [35:25] Theme days [36:14] Why we hate membership sites [39:45] Is blogging still effective? [46:13] Figuring out your Minimum Viable Output [48:41] Resources Mentioned: Tara Mohr's Playing Big Tomato.es (Pomodoro Timer) Maggie Patterson Amber McCue Jezebel Connect with Hailey Dale: Website Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Lauren Caselli owns a strategic event planning and marketing firm that provides digital entrepreneurs, mid-sized tech companies, and venture capital firms with streamlined, done-for-you solutions for their most important gatherings, product launches, and in-person, client-facing experiences. Lauren also is the founder of the 8-time sold out Boss Lady Bash, a community event for female small business owners, that incidentally didn't make her any money off of ticket sales, but got her tons of new clients, which just goes to show you that even experts struggle with profitable events sometimes. On this week's episode of the Get Paid Podcast, Lauren joins us to talk about racial and gender diversity on speaker panels, why she finds it easier to sell a $25,000 service than a $197 course, and why chaos is important to her. "When you hire a contractor, you're hiring them for their expertise. When you hire an employee, you're the expert, and you're training them." — Lauren Caselli This Week on the Get Paid Podcast The rant that got Lauren on the podcast [2:36] Why Lauren moved to Bozeman, Montana [5:04] Racial diversity on speaker lists [07:41] Diversity clauses and Mariah Carey's green M&Ms [10:12] Travel hacking as a consultant [16:51] How much a full-service event planner will cost you [20:58] Why it's easier for Lauren to sell a $25,000 service than a $197 course [22:48] Why thank-you gifts aren't always the best idea [29:44] Why Lauren's passionate about hiring people as full-time employees [40:44] Let's talk about therapy [50:09] Saving money as an entrepreneur [56:35] Choosing between services and courses [1:05:13] Babysitting people's wallets [1:09:34] The very first step to running ads to your course [1:20:22] Resources Mentioned: Sell More Sponsorships by Lauren Caselli Denise Duffield Thomas Marketing Personalities by Brit Kolo Tony Rulli Courtney Sanders Nicole Walters The very first step to running ads to your course Connect with Lauren Caselli: Website Instagram The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning in to the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Janelle Allen is a Learning Designer and serial entrepreneur who believes that every company is in the education business. For the past ten years, she's worked with corporations such as Pearson Education, Potbelly Sandwich Works, Starbucks, and Apple to create training and online courses, using principles of adult learning and design. On this week's episode of the Get Paid Podcast, Janelle joins us to talk about how she pivoted her business to help entrepreneurs create profitable courses that change lives. QUOTE "You've got to have a reputation of being a truth-teller. So many people think they're going to create a course and achieve their passive income dreams overnight." - Janelle Allen This Week on the Get Paid Podcast WTF is instructional design? [4:56] Why Janelle traded her 6-figure agency to work with entrepreneurs [13:38] The course model versus service-based business [21:28] Completion rates - Do they really matter? [24:05] Self-paced courses: Linear versus "just in time" learning [26:18] How Janelle grew her audience [33:25] Impact of a hiatus on the podcast [50:19] Adding bonus segments to a podcast [52:19] The best way to get subscribers [1:04:00] Janelle's sales process [1:06:44] Janelle's revenue numbers [1:16:20] Resources Mentioned: Finish Your Damn Course Launch Your List (How to Start an Email List) Fizzle Dubsado Brennan Dunn Brent Weaver Connect with Janelle Allen: Website Podcast Twitter Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

There's so much we can learn from other people's journeys, so I wanted to end this season of the Get Paid Podcast sharing a little bit about my own business-building journey and some of the mindset shifts and realizations I've had about being a business owner. Most of them are recent, others have been percolating for a few years, but I believe all of them are going to help me (and hopefully some of you) keep going. "What would do if you were the best fucking copywriter or designer or business coach or ad consultant? What would you start doing if you it was proven that you were the absolute best?" — Claire Pelletreau This Week on the Get Paid Podcast Why focusing on tactics versus mindsets was detrimental for me [3:34] Mindset Shift #1: 'Believing what's possible' [5:57] Why the name 'Million Dollar Badass' rubbed me the wrong way [9:44] Mindset Shift #2: Why investing money for accountability works for me [13:28] Mindset Shift #3: Why investing money for time works for me [15:18] Why I hire copywriters [16:43] Mindset shift #4: Your price will always be wrong for some people [27:30] Mindset shift #5: Not babysitting other people's investment [31:35] Mindset shift #6: Everyone is a fucking mess [37:03] Mindset shift #7: "Confidence is really important, really Claire?" [42:10] Operating from the place that I'm the fucking best [45:30] Mindset shift #8: Investing money for confidence works for me [49:38] Resources Mentioned: 'What does it take to make a million dollars?' Episode 257 of The Life Coach School with Brooke Castillo Mariah Coz Claire's Episode on Mariah's Podcast Rachel Rodgers Making a Million Dollars by Rachel Rodgers The Accelerator by Mariah Coz Natalie Taylor from The Missing Ink (Copywriter) 'Everything I Did to Close Out a $220k year' Episode 57 of the Get Paid Podcast Eman Zabi from The Scribesmith (Copywriter) James Wedmore (6 to 7 figures) Jessica Eley (Mindset Coach) 'Courtney Sanders: Rejecting the Guru Track' Episode 61 of the Get Paid Podcast Joel Klettke ("this guy Joel from The Copywriter Club conference") Lacy Boggs from the Content Direction Agency (Copywriter) Sarah Ancalmo Ashman from Public Persona Connect with me: Website Instagram The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'how To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid!