The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

This week on the Get Paid Podcast, you get another round of one-on-one time with yours truly to chat about all the myths surrounding Facebook and Instagram ads, why some marketers perpetuate those myths, and how you might be standing in the way of your own success. "Is your offer an aspirin or a nice-to-have vitamin?" — Claire Pelletreau This Week on the Get Paid Podcast Why you shouldn't fall for scare tactics Why your niche matters Is your product an aspirin or a vitamin? Are self-limiting beliefs holding your business back? Resources Mentioned: Absolute FB Ads - price is going up! Join us before December 10th. Finally dipping your toes in the ads water? Do yourself a favor and start with Absolute FB Ads: Simple step-by-step instructions, instead of wasting a TON of money targeting the wrong audience or selecting the wrong objective. You'll be shocked by how many people flush money down the toilet just because Zuckerberg and friends are dead set on making their platform a veritable nightmare for small business owners. With me and my crystal clear instructions holding your hand the entire way, you'll be amazed by how straightforward the process actually is. You'll be a pro at running campaigns that convert in no time. Head over to clairepells.com/pod. Prices go up on December 10th. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

This week on the Get Paid Podcast, it's just you, me and Facebook ads as we chat about why adding Facebook and Instagram ads to your marketing toolkit can help you grow your reach fast. Tune in for the reasons I think you should learn how to leverage Facebook ads sooner rather than later. If you surveyed your list, you'd be shocked at how few people actually know about your offer. So what's the remedy here? It's Facebook and Instagram ads. " — Claire Pelletreau This Week on the Get Paid Podcast How to make your content work harder [3:29] How retargeting ads can help make sure your audience sees your offer [4:33] Why your email open rates suck and what you can do about it [10:16] ROI of time versus ROI of FB ads [22:36] Resources Mentioned: Absolute FB Ads Claire's Instagram Brooke Castillo on the Get Paid Podcast Finally dipping your toes in the ads water? Do yourself a favor and start with Absolute FB Ads: Simple step-by-step instructions, instead of wasting a TON of money targeting the wrong audience or selecting the wrong objective. You'll be shocked by how many people flush money down the toilet just because Zuckerberg and friends are dead set on making their platform a veritable nightmare for small business owners. With me and my crystal clear instructions holding your hand the entire way, you'll be amazed by how straightforward the process actually is. You'll be a pro at running campaigns that convert in no time. Head over to clairepells.com/pod. Enroll now to save more than 30% on the 2020 price. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Monica is a professional blogger and Pinterest marketing expert. She has an MBA degree in finance and marketing, and blogs at Redefining Mom, a site for helping women thrive in motherhood and business. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft, HP, and Cisco. Now, she provides online marketing education to small businesses that are looking to build a profitable revenue stream through effective sales funnels and Pinterest ads. This week on the Get Paid Podcast, Monica joins us to chat about talking about her mom blog to Obama, leveraging strategies from her corporate job, and the relationship between Pinterest ads and Facebook ads. "I'm not as passionate about organic traffic as I am paid because with paid you're telling the algorithm exactly the types of people you want to reach and I can see a direct line result for the actions that they take. " — Monica Froese This Week on the Get Paid Podcast Why she prefers paid ads over organic traffic [15:45] "No, I had a baby...No money for me" [19:09] Getting invited to go to Pinterest [21:35] Using Pinterest to feed her Facebook Pixel [25:57] V-Look Ups - and why you need 'em [42:56] Being strategic with copy to leverage social proof on ads [45:15] Why Facebook Ads are like viagra [55:05] Growing her team [1:04:59] Resources Mentioned: The Ops Authority by Natalie Gingrich Free Pinterest Ads Course by Monica Froese Connect with Monica Froese: Website Pinterest Instagram Finally dipping your toes in the ads water? Do yourself a favor and start with Absolute FB Ads: Simple step-by-step instructions, instead of wasting a TON of money targeting the wrong audience or selecting the wrong objective. You'll be shocked by how many people flush money down the toilet just because Zuckerberg and friends are dead set on making their platform a veritable nightmare for small business owners. With me and my crystal clear instructions holding your hand the entire way, you'll be amazed by how straightforward the process actually is. You'll be a pro at running campaigns that convert in no time. Head over to clairepells.com/pod. Enroll now to save more than 30% on the 2020 price. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Tony Rulli is the lead strategist for all paid marketing campaigns at Intentional Spark, including Facebook Ads, Adwords, and web retargeting. He's also a friend, and one of my go-to people to talk shop with. SO, this week on the Get Paid Podcast, we're doing something a little different. Instead of diving into Tony's backstory (been there, done that), we're swapping notes on tripwires. Tune in to hear about our mutual love-affair with tripwires (and how they set you up for more conversions further down the funnel), why your offer needs to be a no-brainer, and the mechanics of setting up a tripwire that works like it's supposed to. "If you really think you need to explain what your tripwire offer is, you might need to rethink it a little bit." — Tony Rulli This Week on the Get Paid Podcast What is a tripwire? [4:38] Is $7 too dinky? [6:25] What's good content for a tripwire? [16:43] Turning your thank-you page into a tripwire? [22:44] The mechanics of a tripwire [28:16] Why your offer needs to be a no-brainer [39:43] Resources Mentioned: Tony's Original GPP Episode Mariah Coz Mariah Coz's Minimum Viable Funnel Webinar Denise Duffield Thomas 240+ Audience Interests Cheatsheet Deadline Funnel Connect with Tony Rulli: Website Tony's Instagram Intentional Spark's Instagram Facebook Twitter Finally dipping your toes in the ads water? Do yourself a favor and start with Absolute FB Ads: Simple step-by-step instructions, instead of wasting a TON of money targeting the wrong audience or selecting the wrong objective. You'll be shocked by how many people flush money down the toilet just because Zuckerberg and friends are dead set on making their platform a veritable nightmare for small business owners. With me and my crystal clear instructions holding your hand the entire way, you'll be amazed by how straightforward the process actually is. You'll be a pro at running campaigns that convert in no time. Head over to clairepells.com/pod. Enroll now to save more than 30% on the 2020 price. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Brittany Berger is a content marketing consultant and the founder of WorkBrighter.co, a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for "unproductive" things like rest, self-care, and fun. She started Work Brighter after 5 years of running content marketing in high-stress startups that prioritized hustle, growth, and scaling over self-care and mental health. Now that she's changed her own mindset, she spends her time helping other high achievers define balance for themselves, advocating for mental health awareness, and dancing...always dancing. This week on the Get Paid Podcast Brittany joins us to chat about why an obsession with productivity can be unhealthy, why you need to create less content, and why she's planning on hiring a CEO as her business grows. "We can create much less content and our audience wouldn't even notice. We're still talking to them. We're still engaging with them. We're just re-using content instead of just pushing it out there and forgetting about it afterwards." — BRITTANY BERGER This Week on the Get Paid Podcast What 'working brighter' looks like [3:10] Not being able to get a diagnosis for her chronic illness [6:23] Moving to New York and monetizing her hobbies [14:01] Tracking health the way you track revenue other metrics [21:09] The Anti-Gary V style of repurposing content [32:38] How AirTable helped her gain success on Youtube [45:21] Why Brittany plans on hiring a CEO [58:18] Resources Mentioned: Diagnosis from Crazy Ex-Girlfriend Gary Vee Zapier Mariah Coz's Masterclasses Airtable Broadway Bodies Killing Marketing by Joe Pulizzi and Robert Rose Freshly Implemented by Amber McCue Connect with Brittany Berger: Work Brighter Brittany Berger Instagram (Work Brighter) Instagram (Brittany) YouTube Twitter The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Abagail and Emylee founded Think Creative Collective just months after meeting each other online. What began as a conversation over wine on Abagail's office floor transformed into building a community and business that had ridiculous goals, dreams, and ideas. Together they built a multi-six-figure business in under 12-months by helping thousands of creative entrepreneurs build a soul-fulfilling and freaking profitable business. When they're not building their empire you can find Abagail arranging fresh flowers, cuddling her rescue beagles or sipping on a McDonald's Coke (yes, even she has weaknesses). If you want to catch up with Emylee you'll need to head to the local coffee shop to find her (and make sure to buy her an extra shot). Otherwise, she's creepily watching her daughter sleep or posing her newest houseplant for an Insta-worthy gram. This week on the Get Paid Podcast, Abagail and Emylee join us to chat about how they made $200k in their first year, working through adoption and brain injury to get their launch done, and the challenges of hitting $1 million. "Find people that are adding to your bottom line. For a long time, we just hired to fill holes and do things that we used to do to get by and weren't necessarily adding value, whereas other people were hiring people that add definite revenue." — The Boss Project This Week on the Get Paid Podcast How to distribute your profit [3:56] Rebranding as The Boss Project [7:15] The origin story [11:25] Making $200k in their first year [18:22] Why stock photos aren't working anymore [19:53] The $29 product [30:01] How Abby worked through a brain injury [43:40] The stress of scaling to $1 million [59:44] Resources Mentioned: Profit First YNAB The Lish Creative Trello for Business "August Profit Report: How We Made 24% of Our Income from A $29 Product" Strategy Academy Courtney Foster Donahue "What Does it Really Cost to Grow a Million $$$ Business" Connect with Abagail and Emylee: Website Facebook Instagram The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'how To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Sarah Noked is an Executive MBA graduate, Certified Online Business Manager® and Digital Marketing Strategist with more than 10 years' business experience in the online space. Her agency helps online entrepreneurs conquer their growing pains to scale the team-based business of their dreams – with systems, processes, automation, and smart delegation. When she's not working in her agency supporting 6 and 7-figure entrepreneurs scale their businesses, she is a Certified OBM® Trainer accredited by the International Association of Online Business Managers, she helps other Online Business Managers, Virtual Assistants, and Corporate escapees build fulfilling and lucrative online careers as Certified Online Business Managers®. This week on the Get Paid Podcast Sarah joins us to chat about why your business needs an OBM, scaling your agency, and the dos and don'ts of building your team. "I hire... people that I would like to shoot the shit with at a bar." — SARAH NOKED This Week on the Get Paid Podcast What the heck is an OBM? [3:48] Sarah's unique agency-internship model [6:25] How moving to Israel sparked Sarah's journey as a VA [10:44] The focus bleed [21:17] Hiring full-time employees [25:55] Why she's shifting away from an agency model [39:38] What Sarah would change about how she ran her agency the first time [1:00:25] Living in a kibbutz and raising a family in Israel [1:08:14] Resources Mentioned: B-School by Marie Forleo Tina Forsyth International Association of Online Business Managers Launch by Jeff Walker Team Growth Formula by Sarah Noked Clockwork: Design Your Business to Run Itself by Mike Michalowicz Val Geisler Sarah's SOP templates especially for GPP listeners Connect with Sarah Noked: Website Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Prerna and Mayank Malik are the founders of Content Bistro (www.contentbistro.com), a conversion copywriting agency. They are the creators of Profits on Tap ® - the premium program for service providers who want an #easybakescale approach for their businesses. They live in India with their daughter, Manini and when they aren't working on launches with clients or on profit optimization with service-based businesses, they're traveling the world and eating all the food! This week on the Get Paid Podcast, Prerna and Mayank join us to chat about understanding investments and managing your money, working in 90-day sprints, and scaling your business sustainably. "People get busy. So until someone says "You're being annoying, go away", you follow up." — Prerna Malik This Week on the Get Paid Podcast The blogger that changed their lives [8:55] Skill-building versus visibility-building [25:52] Pivoting to copywriting [27:30] "The Sustainable Scale" [28:20] Landing Pat Flynn as a client [42:28] Following up (without being annoying) [43:46] The real reason I accosted P&M in New York [47:02] Taking home 60% net profit every year [50:43] Working in 90-day sprints [57:38] Budgeting for your new hire [1:02:29] Resources Mentioned: The Mom Writes (Yep, we found it) Well Fed Writer Pat Flynn Laura Belgray Joanna Weibe Crazy Egg UserTesting Profit First Connect with Mayank Malik and Prerna Malik: Website Facebook Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Wahida Lakhani is the founder and Lead Strategist of Brands Are Stories. Wahida cut her teeth in the tech startup and agency space where she worked with Fortune 500 companies and household name brands to sort through their social analytics and unearth profitable insights. She then founded Digital In The City, where she managed over $1 million in ad spend for clients in some of the most competitive verticals. This week on the Get Paid Podcast Wahida joins us to chat about how she combines her two loves: the power of copywriting and the ability to turn those words into cash. "An architect friend of mine started an e-commerce store. She used to get a lot of prestige from saying she was an architect. But, when you're an entrepreneur instead of people saying, "Oh wow, this says something about you,'' they worry about you." — Wahida Lakhani This Week on the Get Paid Podcast Why she switched from FB ads to copywriting [3:27] Mourning the loss of the old you [7:10] Hitting $100k in her first year [16:08] "Claire, I feel like I have 7 bosses" [20:48] Wahida's 'Get out of bed' fee [30:12] Partnering with CopyHackers [33:53] Ongoing payments versus lump-sum payouts for guest experts [37:42] The Story Stacking method [44:49] Levels of customer awareness [46:24] Programs for entrepreneurs who want to work abroad [56:00] The secret weapon behind Wahida's winning pitches [1:08:03] Resources Mentioned: FB Ad Consultant Incubator World Domination Summit Nancy Duarte CopyHackers Breakthrough Advertising by Eugene Schwartz Hacker Paradise Honeybook Connect with Wahida: Website Instagram Facebook The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Hailey Dale is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the 'shoulds' and ready to build their content empires – their way. Through her programs, agency, and award-winning, tell-all blog, she's helped thousands of entrepreneurs create smarter content that regularly delights them and their customers while growing their bottom lines. This week on the Get Paid Podcast Haley joins us to chat about the challenges of balancing a done-for-you business while still launching courses, building an email list when you're starting from nada, and why memberships are a bad, bad idea if you're just cutting your teeth. QUOTE "Doing client work makes me a better teacher. I love being the person who rolls up her sleeves and gets her hands dirty actually running sales funnels, seeing how they perform, doing the optimization and the scaling and the testing phase." — Hailey Dale This Week on the Get Paid Podcast Testing funnels through quarters [2:53] How Hailey built a 6000 strong list while working a fulltime job [10:38] Building and hiring a team [22:57] Paid test assignments [31:36] Balancing both sides of her business [35:25] Theme days [36:14] Why we hate membership sites [39:45] Is blogging still effective? [46:13] Figuring out your Minimum Viable Output [48:41] Resources Mentioned: Tara Mohr's Playing Big Tomato.es (Pomodoro Timer) Maggie Patterson Amber McCue Jezebel Connect with Hailey Dale: Website Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.