The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Copywriting, in any sense of the word, is something that most business owners need to be good at. Whether you’re writing website copy, PR copy, or Facebook ad copy, copywriting is an integral part of every business. Our guest today is an award-winning writer who has massive experience and skills in writing copy for clients that add personality and flair while improving their conversion rate and driving sales. Jamie Jensen is the founder of Your Hot Copy, a spicy copywriting company with a team of writers specializing in developing full website copy. She gets down and dirty with me on the show, talking numbers, movies, Hollywood, and more!

Gwen Castleberry is a certified OBM and has been working as a VA/OBM since 2013. She helps online entrepreneurs bring structure and flow to their businesses through project management and systematization. Having worked in a variety of jobs from selling corn on a farm to teaching college classes, Gwen firmly believes that it doesn’t matter what industry you’re in. What matters is providing value and building relationships.    Gwen’s not just any OBM though, and has been with my business since the Dark Ages. Tune in to this episode of Where Are They Now to see how our relationship has evolved, how Gwen’s business has grown, and things to keep in mind as you consider bringing on your own OBM. “You can't assume that something that comes easily to you isn't valuable to somebody else. Not everybody does it naturally. ” — Gwen Castleberry   This Week on the Get Paid Podcast Creating an extra email address for testing [10:53] Why certifications matter [13:41] Taking a coaching mindset with clients [16:17} What marriage and volleyball have in common [21:45] Staying home with the kids versus daycare [29:22] Setting boundaries as an empath [41:46] $30 tasks versus $60 tasks [45:00] Having a fluid relationship with your credit card [53:34] The world's most expensive pet [54:33] How she manages to keep business expenses low [56:55] Resources Mentioned:     Gumroad Teachable Membervault Sarah Noked The Virtual Savvy by Abby Ashley Sarah Wiles Mariah Coz What Works Network by Tara McMullen   Connect with Gwen Castleberry:   Website Instagram Free Facebook Ads Masterclass   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn’t easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.  Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Melanie Miller teaches women how to create Profitable, Liveable, Loveable businesses (without fear or guilt). Over the past 9 years, Melanie has helped over 6000 people build more sustainable businesses through the Profit Lovers community.   Now she’s back on the Get Paid Podcast to talk about how her business has changed, the numbers that every business needs to keep an eye on, making a profit on a tiny list, and how sexy she finds Doctor Phil.  “If you can't manage your revenue at 5k a month, you can't do it at 35k a month. It’s a skill you have to learn. Just because you go into business doesn't mean you automatically know how to manage cash flow.” — Melanie Miller This Week on the Get Paid Podcast Running a business when you've got insomnia [5:07] Sexy, sexy Doctor Phil [8:56] Why knowing your numbers is so important [19:58] What numbers you need to be tracking [26:13] Why an evergreen funnel might not solve all your problems [30:54] The sexiest dashboard you've ever seen [37:12] Why cashflow matters when your personal life is going crazy [41:29] Are all these women on the internet talking about tap dancing?  [1:01:22] Payoffs come with risk [1:08:14] Making a profit on a tiny list [1:10:39] Resources Mentioned:     The Copy Cure by Marie Forleo and Laura Belgray Bench Denise Duffield Thomas How to Tap or use EFT in Public by Denise Duffield Thomas Get Rich, Lucky Bitch Chillpreneur Rachel Rodgers The Ad Consultant Incubator by Claire Pelletreau Profit Lovers Plan + Track Opt-In   Connect with Melanie Miller:   Website YouTube Instagram 240+ Precise Interests You Can Use In Your Targeting   Today's episode is brought to you by a Google spreadsheet. People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window and I don't blame them. There are a ton of options and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls ‘Interests’ for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience.    Take the guessing out of Facebook and Instagram ad targeting.  Get my glorious spreadsheet and explainer PDF here.  Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Failed launches. Products nobody wanted. A membership site with costly backend problems.   Business coach Melanie Miller was so broke she couldn’t pay for a course that could save her from mistakes, so instead she taught herself with a whole lotta trial and error. Now she makes money in her sleep with the coveted evergreen launch model and two online courses. In this episode you’ll hear: -- How Melanie lost 70% of her business coaching client base in 6 weeks. -- How she learned to create a successful online course without investing in any programs or trainings (because she literally couldn’t afford them). -- What didn’t work when her current offering was a $47-monthly membership program. -- Why you can’t join either of Melanie’s courses today. -- Details on the evergreen launch set-up that drives conversions like crazy. -- How Melanie got over her icky feelings about creating false scarcity in her marketing. -- How “audience fatigue” has caused a drop in her profits, and what she’s planning to do about it. -- Melanie’s productivity hack that I’m trying to implement for myself right now. -- The surprising effect that creating marketing videos had on Melanie’s business. -- The potential cost of not being yourself early on in your business.

Jessica Kupferman is the co-founder of She Podcasts and the Podcasting School for Women, who has been featured on The Social Media Examiner, Entrepreneur.com, TMZ, and Entrepreneur On Fire and many more. Jessica is a connection and influence consultant who helps content creators go deeper with their audience and connect, in order to create greater influence as a business strategy.    Now she’s back on the Get Paid Podcast to talk about making her yearly salary from an event for podcasters, dealing with grief, protecting business relationships, and how business owners can use social media to grow their podcast.   “Just because I'm fat does not mean I'm a people pleaser. It means I like candy and you're about to get really disappointed. ” — Jessica Kuperderman   This Week on the Get Paid Podcast Making your yearly salary from an event [3:00] Why Jessica wants to retire her husband [3:50] Losing her daughter [4:24] The best kind of fat girl [13:00] Grief-shopping and 800 plastic tubs [14:10] "Who the fuck put all these leggings in here?" [15:01] Authority is in the eye of the beholder [23:02] Social media fatigue [25:04] Speaking fees and protecting business relationships [31:41] Crying in a bedroom closet [44:14] How to grow your podcast with social media [52:01] Podcasters do it for an audience [1:01:22] Resources Mentioned:     Podcast Movement by Dan Franks Lady Business Radio by Jessica Kuperferman Agora Pulse Womansplaining: A Story About Addiction Biz Chix Podcast FinCon Kira Hug National Speakers Association (NSA) Tiny Leaps Big Changes Heil PR 30 Mic (For women) Heil PR 40 Mic (For men) Rode Pod Mic Audio-Technica ATR2100-USB   Connect with Jessica Kuperferman:   Website Get Tickets to She Podcasts Live 2019 Twitter Free Facebook Ads Masterclass   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn’t easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.  Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Today on the show, I had the pleasure of interviewing one of my favorite people in the podcast world, and the person who inspired me to begin the Get Paid Podcast: Jessica Kupferman. Jessica is the host of the Lady Business Radio podcast and co-hosts the She Podcasts shows with Elsie Escobar – a show dedicated to helping women podcasters learn more about podcasting. Jessica allowed me to drill her on various aspects of the She Podcasts show, including questions about what the ladies are doing to rake in the dough for the show. I even had the opportunity to go from student to teacher and give Jessica my advice on what she could be doing to grow She Podcasts, and what I think she should stop spinning her wheels on.

Shenee Howard started her business at the tender age of 22. Over the past 7 years, she has worked with hundreds of businesses and built over 30 digital products and classes for women. Now, she helps business owners creatively name, explain and profit from the work they love to do.   Shenee’s back on the Get Paid Podcast to talk about being ‘worksexual’, taking a paycut to pursue a passion project, why branding is like life-coaching, and letting go of income goals.   “When my students write good copy from my scripts, I get a copy boner.  And I'm just like, ‘Oh you did that? What a sentence.’” — Shenee Howard   OR   “In 2015, I was really trying to be a face like Marie Forleo, but now I just want to be like Dropbox.” — Shenee Howard   This Week on the Get Paid Podcast Why branding is like life coaching [02:42] Being worksexual [11:58] Do you want to be the Marie Forleo of business or the Dropbox? [24:28] Getting the fuck out of your own way [28:28] Being a special snowflake [32:27] The entrepreneurial gene [39:29] Taking a pay cut to sell memberships [43:25] Letting go of income goals [51:36] Tomato timers and focus strategies [54:47] Resources Mentioned:     How To Do Instagram Like Will Smith by Sheenee Howard Show Your Work Money Words Monthly Actions by Moleskine Click Up  Focus Keeper    Connect with Shenee Howard:   Website Instagram 240+ Precise Interests You Can Use In Your Targeting   Today's episode is brought to you by a Google spreadsheet. People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window and I don't blame them. There are a ton of options and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls ‘Interests’ for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience.    Take the guessing out of Facebook and Instagram ad targeting.  Get my glorious spreadsheet and explainer PDF here.  Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Brand strategy and brand copy is incredibly important in our businesses. Our brand image, design, logo, as well as the copy we produce can often send subliminal messages to our readers, clients, and potential customers about who we are, what we do, and why they should work with us. In today’s episode, I talk with Brand Copy Strategist Shenee Howard about her view points on brand copy, style, strategy, and chemistry. Shenee, in my opinion, has become famous for her awesome email newsletters and GIFs. She also gets incredibly intimate with me about her business – from what drove her to become a successful entrepreneur to setbacks and doubts she has had over the course of her career as well as a few future aspirations she is looking to dive into!

Maggie started her first business at the age of seven and has been setting up small businesses ever since. A communications strategist with more than 20 years of experience, Maggie has made a career of working in and running small businesses. While she’s worked with some of the world’s biggest brands, she’s always rooted for the scrappy underdog.   Maggie owns Small Business Boss and Scoop Studios, where she helps small to mid-sized companies reach business goals through compelling content. Now she’s back on the Get Paid Podcast for this week’s episode of Where Are They Now, to talk about how her business has evolved since we last spoke in 2015.   “I don't think there's a problem with an info product business, but I think too many service business owners don't maximize the potential of their business before they consider courses. ” — Maggie Patterson   This Week on the Get Paid Podcast Making $36k in affiliate income [3:46] Inside Maggie's content marketing agency [9:50] What makes small businesses toxic [21:35] Things to think about if you're considering a partnership [25:02] Landing corporate clients on LinkedIn [31:12] B-2-Aspirational B? [36:13] Why service owners aren't maximizing the potential of their business [46:48] Accessibility versus value [51:24] Entrepreneur + Mom =/= Mompreneur [1:15:18] Resources Mentioned:     ConvertKit (<-- my affiliate link) Double It Mastermind by Small Business Boss The Society Membership by Small Business Boss   Connect with Maggie Patterson:   Small Business Boss Website Scoop Studios Website Small Business Boss Podcast Instagram Free Facebook Ads Masterclass   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn’t easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.  Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.