The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

On this week's episode of the Get Paid Podcast, we're picking up where we left off in June to chat about everything that's changed in my business. From bringing on a new team member, to experimenting with a new medium, the last few months of 2019 laid the foundation for some pretty major shifts in my business. So, without further ado, allow me to present: The 2019 Year in Review, also known as trying to grow a business and get pregnant at the same time. Tune in for the exciting, the not-so-exciting, the successes and failures, and as always, the numbers. "I really believe that showing up and being ridiculously useful, giving someone a resource I believe could potentially help them, even though it means me not closing a sale, that's how you generate goodwill" — Claire Pelletreau This Week on the Get Paid Podcast Using a flash sale to create a digital cushion Bringing on a new team member The $24k rebrand and website Live events and what they meant for my business The inevitability of success Trying to grow a business and get pregnant at the same time Showing up and being ridiculously useful as a strategy JV Webinars and video SEO Making 10 months of revenue in 5 months The 2019 breakdown Resources Mentioned: GPP72: 5 Months Since Relaunching the Podcast Dr. Pearce, the functional medicine practicioner: spearce@twwclinics.com Sarah Ancalmo Ashman Lacy Boggs Mariah Coz's live event: get on their list for details at clairepells.com/ee Denise Duffield Thomas, Emotional Freedom Technique YNAB Budgeting Software GPP: Mark Butler On Being Unfireable Tarzan Kay The Copywriter Club The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Christine Hansen is the founder of Sleep Like a Boss, a sleep consulting company that helps busy CEO's, executives, and high achievers transform their sleep so they can take on their busy schedule like a boss. She is a Certified Sleep Science Coach, Nutrition Therapist, Functional Nutrition Practitioner and the author of Sleep Like a Boss - The Guide To Sleep For Busy Bosses, which is a #1 bestselling book on Amazon. Christine is also an award-winning entrepreneur and has been featured in multiple international publications such as Forbes, Business Insider, and Readers Digest as well as on popular podcasts like Entrepreneur on Fire. On this episode, Christine shares how she pivoted her career from working as a teacher to becoming a certified sleep expert. She shares the challenges she faced when stepping out of her comfort zone while building her business and the services she offered when she initially launched. She also shares the strategies she used to pitch topic ideas to international media publications and how she transformed her business from earning $16k in 2017 to consistently earning five-figure months this year. "Cheap doesn't always sell more." - Christine Hansen This Week on the Get Paid Podcast: How Christine gets paid to help people sleep. Details of the packages that sell for over $7k per person. How she built her authority and credibility without using client testimonials. How Christine went from earning $16k in revenue for the year to $35k in one month. The eye-opening moment she realized her prices had no impact on whether clients said 'yes' or 'no' to her offers. How Christine rebranded her website to attract high-end clients. Why she doesn't have a process to pre-qualify new clients. The #1 tactic she's using to sell $25k sleep retreats. (It's not a webinar.) The (accidental) price change that dramatically increased the sales conversion rate on one of her products. Christine's advice for overcoming mindset blocks and pitching topic ideas to media publications. Resources Mentioned: Tapping Into Wealth by Margaret Lynch Breaking the Habit of Being Yourself by Joe Dispenza Connect with Christine Hansen: Sleep Like a Boss Instagram Facebook Twitter YouTube Email: christine@sleeplikeaboss.com The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Shanté Cofield is a former Division I athlete with a doctorate degree in Physical Therapy from New York State University. She is the creator of The Movement Maestro, a social media based company devoted to all things human movement related that has amassed an astonishing social following of over 43,000 people. She is the host of an equally successful podcast, Maestro on the Mic, which helps professionals in the movement industry turn their passion into a profitable business. In addition to building her empire, Shanté is a lead instructor for RockTape where she travels the world teaching other movement professionals such as chiropractors, massage therapists, and trainers on how to assess movements and use specific tools to help their clients. "Social media can be such a great way to give people insight into who you really are." -Shanté Cofield This Week on the Get Paid Podcast How Shanté gets paid by working for a company that sells mobility products while building The Movement Maestro. Why she was disappointed in her career as a physical therapist and how it led her to start her social media gig. How she connected with her tribe, and some of the best people in the world, on Instagram. The differences in working situations and rates between RockTape and the Cross Country Education Program. How she strategically manages her finances so she can continue to run her business. How Shanté grew her Instagram following to a whopping 40k. How she categorizes her Instagram posts on the platform by creating custom, branded hashtags. Why Shanté recommends focusing on one social media platform. The importance of identifying who your audience is and how it impacts your mindset around marketing and promoting your brand on social media. Why you should build your social media following on your own terms, the way you want, and stop comparing your success to others. How Shanté uses Instagram to promote her podcast. Mentioned in this episode: The 4-Hour Workweek Book by Tim Ferriss ConvertKit's Craft & Commerce conference Show Your Work Podcast Connect with Shanté Cofield: The Maestro Movement Website The Movement Maestro on Instagram The Movement Maestro on Facebook Step up Your Facebook Ads Game Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Do you need a CFO to help you manage the money in your business? If you're having trouble keeping track of your business finances, you need to make sure you know exactly how to use your revenue projections in order to stimulate business growth rather than set yourself up for failure. Mark Butler has come up more than a few times on The Get Paid Podcast, and for good reason! He's worked with the likes of Rachael Cook, Rachel Rodgers, and Brooke Castillo. He's that good. We're taking a trip in the Way Back Machine to the first season of The Get Paid Podcast to hear what Mark has to say about money management and business. "Use your revenue projections in order to stimulate business growth rather than set yourself up for failure." —Mark Butler This Week on the Get Paid Podcast Exactly how Mark helps his clients manage their money, and make smarter spending decisions. Why you should never use projections to make big spending decisions and what you should use them for instead. Why he is virtually "unfireable" and what exactly that means. Why his previous business, a membership site, shriveled up and died (and what you can do to avoid that). Why Mark is not a big fan of high-end mastermind programs. Mentioned in this episode: Budget Nerd You Need a Budget Connect with Mark: Email him at mark@budgetnerd.me! The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

There's so much we can learn from other people's journeys, so I wanted to end season 5 of the Get Paid Podcast sharing a little bit about my own business-building journey and some of the mindset shifts and realizations I've had about being a business owner. Most of them are recent, others have been percolating for a few years, but I believe all of them are going to help me (and hopefully some of you) keep going. "What would you do if you were the best fucking copywriter or designer or business coach or ad consultant? What would you start doing if it was proven that you were the absolute best?" — Claire Pelletreau This Week on the Get Paid Podcast Why focusing on tactics versus mindsets was detrimental for me Mindset Shift #1: 'Believing what's possible' Why the name 'Million Dollar Badass' rubbed me the wrong way Mindset Shift #2: Why investing money for accountability works for me Mindset Shift #3: Why investing money for time works for me Why I hire copywriters Mindset shift #4: Your price will always be wrong for some people Mindset shift #5: Not babysitting other people's investment Mindset shift #6: Everyone is a fucking mess Mindset shift #7: "Confidence is really important, really Claire?" Operating from the place that I'm the fucking best Mindset shift #8: Investing money for confidence works for me Resources Mentioned: 'What does it take to make a million dollars?' Episode 257 of The Life Coach School with Brooke Castillo Mariah Coz Claire's Episode on Mariah's Podcast Rachel Rodgers Making a Million Dollars by Rachel Rodgers The Accelerator by Mariah Coz Natalie Taylor from The Missing Ink (Copywriter) 'Everything I Did to Close Out a $220k year' Episode 57 of the Get Paid Podcast Eman Zabi from The Scribesmith (Copywriter) James Wedmore (6 to 7 figures) Jessica Eley (Mindset Coach) 'Courtney Sanders: Rejecting the Guru Track' Episode 61 of the Get Paid Podcast Joel Klettke ("this guy Joel from The Copywriter Club conference") Lacy Boggs from the Content Direction Agency (Copywriter) Sarah Ancalmo Ashman from Public Persona Connect with me: Website Instagram Step up Your Facebook Ads Game Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Brooke Castillo is the co-founder and CEO of The Life Coach School, an online certification program for life coaches that helps clients and professional life coaches improve their lives, businesses, and careers. She is a Master Certified Life and Weight Coach with over 13 years of experience. She is the author of several self-help books including Self Coaching 101, Why Can't I Lose Weight, and It Was Always Meant to Happen That Way as well as the host of The Life Coach School Podcast. Brooke joins me to share how she achieved $17-million in revenue with only two product offerings. She explains the importance of understanding the value of your products or services, why your mindset is crucial for improving your bottom line, and why entrepreneurs need to stop thinking in terms of time vs. money. She also shares the nitty-gritty details of her profits and expenses last year, how much she pays herself and her team, and what she did to grow her membership program to consist of thousands of members without offering discounts or scholarships. "If you think about yourself as the best in the world, then you would never describe yourself as expensive - and certainly never discount it." - Brooke Castillo This Week on the Get Paid Podcast: The two primary ways Brooke gets paid. Details of the membership program that brings in $600,000 in revenue every month. How Brooke overcame the 'time vs. money' mindset. Why she decided to offer ongoing enrollment for the Self Coaching Scholars program instead of limiting it to 6 or 12 months. How Brooke keeps people from canceling their membership (and increases their customer lifetime value). The difference between a 'low-cost leader' and a world-class leader. How Brooke gets people to sign up for her programs without offering discounts or scholarships. Brooke's average yearly expenses, how much she pays her employees, and how much she pays herself. How Brooke keeps her employees productive and focused on their strengths instead of getting caught up in the day-to-day tedium. The stumbling blocks Brooke ran into as her revenue skyrocketed and how she moved past them (despite a ton of personal resistance). How starting The Life Coach School Podcast impacted the business, it's simple recording process, and how Brooke comes up with content ideas week after week. Resources Mentioned: Autoresponder Madness SweetProcess Connect with Brooke Castillo: The Life Coach School The Life Coach School Podcast Twitter Facebook LinkedIn Instagram The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Meet Jereshia Hawk, the engineer turned entrepreneur who went from leading projects worth hundreds of millions to doubling her corporate salary and quitting her job within the first year of starting her online business. Jereshia's journey started on Facebook Live where she started selling $19 PDFs, she then turned it into a $60/month group program, and now she runs a business that has helped has helped hundreds of coaches, consultants and freelancers turn their side hustle selling services into six-figure businesses through her program, Services That Sell. Pull up a chair and join me and Jereshia as we chat about what it means to be a woman of color in business, how that affects the way you show up in business, and how to tune out all the bells and whistles and flip the funnel so you can start selling high ticket offers (without waiting five years!). She shares the lessons she's learned from corporate America and managing $400 million projects and how you can apply them to your own businesses so you can streamline, scale, and sell. "What's the simplest way for you to go out there and do your thing? What's the minimum viable audience that I could sell to? What if I just sell based off of value and it's a higher price point?" — Jereshia Hawk This Week on the Get Paid Podcast: How Jereshia helps her clients quadruple their annual revenue within six months. The lessons Jereshia learned from corporate America and how that prepared her to be a successful entrepreneur. How to run your business like a billion dollar organization (even without the billion dollar budget) Internet stage fright and how to overcome it How to flip the funnel so you can start selling high ticket offers with your signature service now The POP method of getting shit done. The impact of race on how you market yourself. The key to making your business scalable. Why you need to know who your minimum viable audience is and how to figure out what they need Resources Mentioned: Epic at Sales with Laura Wright The 4 Step Framework To Create & Sell Your Signature Service with Jereshia Hawk Connect with Jereshia Hawk: Website Instagram Step up Your Facebook Ads Game Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Maya Elious is a personal branding strategist that teaches experts how to position themselves as the go-to authority figure in their industry so they can confidently launch their signature offer. She's helped hundreds of students and clients get clear on their message, confidently increase their prices, and have successful five-figure launches with their masterclasses, webinars, courses, and programs. Her main mission is to help women increase their impact and income with their gifts and expertise. She's been featured in publications like Black Enterprise, Forbes, and Business Insider teaching other entrepreneurs how to effectively build their personal brand. As a first-generation American who dropped out of college to break free from the traditional mold, she believes in the power of pursuing your purpose despite the nay-sayers. She enjoys encouraging women to use their voice, and share their message in the form of online content in order to reach more people. She does this through her 12-week accelerator program, Built To Impact, and her signature live event, Impact Weekend. When she's not helping her clients build their online empire, she can be found traveling, scrolling through IG, or watching Hulu. This week on the Get Paid Podcast, Maya joins us to chat about why the company you keep matters, pivoting her business, and landing corporate clients on Craigslist. "You never want to be the smartest person in your circle. People in my circle were making more money than me, and that pushed me to charge scary numbers and do scary launches. Just being around those people shifted my mindset around money." — MAYA ELIOUS This Week on the Get Paid Podcast wtf is positioning? Landing a corporate client on Craigslist Pivoting her business from design to strategy and consulting Not being the smartest person in the room Being totally ignorant about taxes Buying a home while on holiday What does being responsible for your finances look like Why being a homebody saves you money Resources Mentioned: Mariah Coz Caitlin Batcher Ronne Brown The Side Hustle Pro Podcast Built to Impact Connect with Maya Elious: Website Instagram The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Erika is the mastermind behind DailyWhip, where she dishes out business advice for bold women. Showing early entrepreneurial skills when she let her brother throw a pie in her face for $5, Erika wheeled and dealed her way through high-school, earned degrees in Women Studies and Apparel Design, spent 9 years swinging around a stripper pole, went on to co-create a multi-million dollar commercial real estate investment company, and now helps women create, sell, and market their products & services. Erika documented her experiences in her best-selling book Think Like A Stripper, lauded by Dan Pink as "a smart and provocative read", while Shark Tank's Barbara Corcoran says "Erika will not only whip you into shape with her wit, humor, and no-nonsense advice but show you how to bounce back from failure and become the confident sales superstar you're meant to be." This week on the Get Paid Podcast, Erika joins us to chat about how being a stripper shaped her brand, channeling confidence, and leaning into her provocative side through her business. "People aren't really bringing their brilliance to the table. So many internet marketers and internet gurus and coaches treat people like they're stupid. Because when you treat people like they're stupid, it scares them and they're hooked on you" — Erika Lyremark This Week on the Get Paid Podcast Our mutual love of Gossip Girl Business lessons from stripping Building a business that let her lean into her provocative side How to keep yourself challenged in your business without breaking the business? Creating Contact Superheroes to vanquish your inner Negative Nelly Being a binge meditator "Our businesses can only grow as much as we grow" Resources Mentioned: Mariah Coz Sarah Ancalmo Ashman Star Monroe Triplexpert Think Like A Stripper Choose Your Own A-List Adventure Connect with Erika Lyremark: Website Instagram The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Rachel Rodgers is a woman of color, a mother of four and a seven-figure business owner -- in that order. Rachel started her career working as a lawyer with nonprofits, federal judges and Hillary Clinton. When she realized that changing the world is easier when you have some cash in your bank account, she decided to build a million dollar business and then teach other women how to do the same. Rachel is the creator of the Million Dollar Badass Podcast, the founder of Glow Up and the Million Dollar Badass Mastermind. Every week, her no-bullshit business and life advice get delivered to over 30,000 fans and her visionary guidance for female entrepreneurs has been featured in Time, Forbes, Entrepreneur, Fast Company and the Washington Post. This week on the Get Paid Podcast, Rachel joins us to chat about her building and scaling her team, finding the balls to charge the rates she deserved, and her journey from Intellectual Property lawyer to Million Dollar Badass. "When you've had to face fear on a regular basis, you develop a level of resiliency that you can bring to entrepreneurship and your professional life" — RACHEL RODGERS This Week on the Get Paid Podcast Why 6-figures isn't enough Running a law firm from her bed How she found the balls to charge $$$ Teaching her kids resiliency $40/week to get your whole Sunday back Having a personal chef The two things that led to Rachel's success Resources Mentioned: Small Business Bodyguard Martha Beck Hello Seven Facebook Group Connect with Rachel Rodgers: Website Podcast Instagram The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.