The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss Maggie Patterson: A Business Breakup
Maggie started her first business at the age of seven and has been setting up small businesses ever since. A communications strategist with more than 20 years of experience, Maggie has made a career of working in and running small businesses. While she’s worked with some of the world’s biggest brands, she’s always rooted for the scrappy underdog.
Maggie owns Small Business Boss and Scoop Studios, where she helps small to mid-sized companies reach business goals through compelling content. Now she’s back on the Get Paid Podcast for this week’s episode of Where Are They Now, to talk about how her business has evolved since we last spoke in 2015.
“I don't think there's a problem with an info product business, but I think too many service business owners don't maximize the potential of their business before they consider courses. ” — Maggie Patterson
This Week on the Get Paid Podcast
- Making $36k in affiliate income [3:46]
- Inside Maggie's content marketing agency [9:50]
- What makes small businesses toxic [21:35]
- Things to think about if you're considering a partnership [25:02]
- Landing corporate clients on LinkedIn [31:12]
- B-2-Aspirational B? [36:13]
- Why service owners aren't maximizing the potential of their business [46:48]
- Accessibility versus value [51:24]
- Entrepreneur + Mom =/= Mompreneur [1:15:18]
Resources Mentioned:
- ConvertKit (<-- my affiliate link)
- Double It Mastermind by Small Business Boss
- The Society Membership by Small Business Boss
Connect with Maggie Patterson:
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Now, it’s time to go get yourself paid.