The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

In a previous life, Kira was an art major who ended up working with global brands like Estee Lauder Companies. Now, she leads a team of multiple copywriters in a flex micro-agency focused on weird copy for courses and membership programs, while also co-owning The Copywriter Club with Rob Marsh, where she helps copywriters master their copywriting, business skills, and mindset.   In this episode of the Get Paid Podcast, we’re hunkering down in Kira’s copy cave to chat about why business owners need to embrace their weird, growing two businesses at a time, hosting live events, and of course, how she gets paid.   “I had been putting myself out there before I even started this copywriting business. I was sampling with other business ideas and connecting with people, and showing up online and a lot of different places. I wouldn't say there was a consistent message, but I was building relationships.”  - Kira Hug   This Week on the Get Paid Podcast:     How Rob and her business partner convert free group members to paying customers [44:20] The challenges of growing two businesses and being a mom [04:14] Paying to play in the relationship game [9:34] Why Kira pitched 30 podcasts in 30 days [11:27] Why you should consider putting on a bear suit aka why branding matters [18:14] How getting into the right room kickstarted Kira’s copywriting career [24:12] Kira’s take on raising your rates [26:46] How to create deeper connections in your mastermind [54:38] How much retreats actually cost and what pulling a great one really takes [59:45] Why copywriters should be running ads [1:13:44]   Resources Mentioned:   Joanna Weibe Bridal Rebellion Brit McGinnis Shauna Haider Sarah Ancalmo   Connect with Kira Hug:   Kira Hug The Copywriter Club Website The Copywriter Club Podcast Step up Your Facebook Ads Game   Running Facebook and Instagram ads for other people? Whew, give yourself a pat on the back and buy yourself a drink, because that ain’t easy. You’re spending other people’s money (while they’re breathing down your neck) all while navigating the 101 curveballs Zuckerberg and friends are throwing your way.   We’re in the wild, wild west of online marketing, and you need the right sheriff to help you navigate pricing, packaging, and the murky hell that is managing client expectations.   If that sounds good to you, then saddle on up and ride on to the Ad Consultant Incubator to learn more.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Courtney Foster-Donahue is an actor by trade, a four-time entrepreneur by accident, and host of The Courtney Show on purpose. She helps other entrepreneurs build, grow, and scale their businesses through her suite of acclaimed online programs including FB Framework™, The Course Course, and her content-free membership, Thrivemind.   When she's not serving her students, she hosts The Courtney Show, a weekly web series combining business education with entertainment.   And today, she’s joining me so we can talk shop about what really goes into building a million dollar business, how a career singing, acting, dancing and spinning a plate on her head helped her build a million dollar business, and why Princess Parties are where it’s really at.   “A lot of people roll their eyes at evergreen funnels and things that are automated. And that doesn't make sense. Businesses should be in a place where we can get solutions to people when they need them, ” — Courtney Foster-Donahue   This Week on the Get Paid Podcast:   What a content-free membership platform looks like [4:14] What's in a name? Why what you name your course matters [10:08] Suggestions versus Framework  [15:03] When you shouldn't be running ads [16:00] When raising your price raises your conversion rate [19:55] Why you might want to be targeting princess parties [28:26] An inside look into Courtney's bigger launches [48:45] How almost dying led Courtney to shift to evergreen launches [51:49] Profit First and Courtney's 70% profit margins [1:06:34]   Resources Mentioned:   Waitlist for Thrivemind The Course Course The FB Framework ™ The Courtney Show   Connect with Courtney Foster-Donahue:   Website Facebook   Step up Your Facebook Ads Game   Running Facebook and Instagram ads for other people? Whew, give yourself a pat on the back and buy yourself a drink, because that ain’t easy. You’re spending other people’s money (while they’re breathing down your neck) all while navigating the 101 curveballs Zuckerberg and friends are throwing your way.   We’re in the wild, wild west of online marketing, and you need the right sheriff to help you navigate pricing, packaging, and the murky hell that is managing client expectations.   If that sounds good to you, then saddle on up and ride on to the Ad Consultant Incubator to learn more.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Meet Jereshia Hawk, the engineer turned entrepreneur who went from leading projects worth hundreds of millions to doubling her corporate salary and quitting her job within the first year of starting her online business. Jereshia’s journey started on Facebook Live where she started selling $19 PDFs, she then turned it into a $60/month group program, and now she runs a business that has helped has helped hundreds of coaches, consultants and freelancers turn their side hustle selling services into six-figure businesses through her program, Services That Sell.   Pull up a chair and join me and Jereshia as we chat about what it means to be a woman of color in business, how that affects the way you show up in business, and how to tune out all the bells and whistles and flip the funnel so you can start selling high ticket offers (without waiting five years!). She shares the lessons she’s learned from corporate America and managing $400 million projects and how you can apply them to your own businesses so you can streamline, scale, and sell.   “What's the simplest way for you to go out there and do your thing? What's the minimum viable audience that I could sell to? What if I just sell based off of value and it's a higher price point?” — Jereshia Hawk   This Week on the Get Paid Podcast:   How Jereshia helps her clients quadruple their annual revenue within six months. The lessons Jereshia learned from corporate America and how that prepared her to be a successful entrepreneur. How to run your business like a billion dollar organization (even without the billion dollar budget) Internet stage fright and how to overcome it How to flip the funnel so you can start selling high ticket offers with your signature service now The POP method of getting shit done. The impact of race on how you market yourself. The key to making your business scalable. Why you need to know who your minimum viable audience is and how to figure out what they need   Resources Mentioned:   Epic at Sales with Laura Wright The 4 Step Framework To Create & Sell Your Signature Service with Jereshia Hawk   Connect with Jereshia Hawk:   Website Instagram   Step up Your Facebook Ads Game   Running Facebook and Instagram ads for other people? Whew, give yourself a pat on the back and buy yourself a drink, because that ain’t easy. You’re spending other people’s money (while they’re breathing down your neck) all while navigating the 101 curveballs Zuckerberg and friends are throwing your way.   We’re in the wild, wild west of online marketing, and you need the right sheriff to help you navigate pricing, packaging, and the murky hell that is managing client expectations.    If that sounds good to you, then saddle on up and ride on to the Ad Consultant Incubator to learn more.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Tarzan Kay, a.k.a. The Empress of Email is a copywriter and launch strategist. She started her online journey through blogging and social media and has worked with some of the most well-known leaders in the industry like Amy Porterfield, Joanna Wiebe, and Ry Schwartz. Currently residing in Niagara with her partner and two children, Tarzan helps service providers and freelancers learn how to package and price their online products, close high-ticket offers, and attract their ideal clients through her signature program: Celebrity Marketing.   Tarzan joins me today to share how she lands high-end clients like Amy Porterfield. She shares how she mastered the art of marketing highly competitive affiliate programs, how she attracts new clients at industry conferences and business events, and how being strategic about managing her public perception has impacted her bottom line. She also shares how she grew her revenue from $60k to nearly $400k by her third year in business, the strategies she uses for getting a sale per day with her online courses, and the lessons she’s learned from launching (and failing) her first online course.   “There are so many good reasons to launch a low-priced program.” - Tarzan Kay   This Week on the Get Paid Podcast:   The three packages Tarzan uses to get paid 10-100 times more than the average copywriter. Her strategy for launching affiliate programs and the hard lessons she’s learned through affiliate launches. How Tarzan landed Amy Porterfield as a client within her first few years of business. Her day-rate package and details of the Day Rate Superstar course. Specific strategies for landing clients through online groups and industry conferences. The impact that her online reputation and public perception have had on her bottom line. How Tarzan went from earning $60k to nearly $400k in three years and how much she pays herself. The system she uses to manage her finances and create safety nets. The three key factors Tarzan believes causes launches to fail and how she (eventually) turned her first launch failure into a success.     Resources Mentioned:   An Under-The-Hood Look at a $236k Year of Copywriting Profit for Keeps Program with Amber Dugger     Connect with Tarzan Kay:   Tarzan Kay website     Sell Your Online Course - on Autopilot!   Are you ready to ramp up your online course sales this year? Thinking about using Facebook and Instagram ads to promote your services and online products, but feeling a little overwhelmed?   Then you need the The 5 Ads Formula That Sells Online Courses on Autopilot.   This FREE masterclass is based on my proven formula and teaches you how to create 5 killer Facebook and Instagram ads that will convert newsfeed browsers into new students for your online course, group program, or mastermind.   So… what are you waiting for? Request your free access to The 5 Ads Formula That Sells Online Courses on Autopilot today.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid. 

Christine Hansen is the founder of Sleep Like a Boss, a sleep consulting company that helps busy CEO’s, executives, and high achievers transform their sleep so they can take on their busy schedule like a boss. She is a Certified Sleep Science Coach, Nutrition Therapist, and Functional Nutrition Practitioner and the author of Sleep Like a Boss - The Guide To Sleep For Busy Bosses, which is a #1 bestselling book on Amazon. Christine is also an award-winning entrepreneur and has been featured in multiple international publications such as Forbes, Business Insider, and Readers Digest as well as on popular podcasts like Entrepreneur on Fire.   Christine joins me today to share how she pivoted her career from working as a teacher to becoming a certified sleep expert. She shares the challenges she faced when stepping out of her comfort zone while building her business and the services she offered when she initially launched. She also shares the strategies she used to pitch topic ideas to international media publications and how she transformed her business from earning $16k in 2017 to consistently earning five-figure months this year.   “Cheap doesn’t always sell more.” - Christine Hansen    This Week on the Get Paid Podcast:   How Christine gets paid to help people sleep. Details of the packages that sell for over $7k per person. How she built her authority and credibility without using client testimonials. How Christine went from earning $16k in revenue for the year to $35k this past January. The eye-opening moment she realized her prices had no impact on whether clients said ‘yes’ or ‘no’ to her offers. How Christine rebranded her website to attract high-end clients. Why she doesn’t have a process to pre-qualify new clients. The #1 tactic she’s using to sell $25k sleep retreats. (It’s not a webinar.) The (accidental) price change that dramatically increased the sales conversion rate on one of her products. Christine’s advice for overcoming mindset blocks and pitching topic ideas to media publications.     Resources Mentioned:   Tapping Into Wealth by Margaret Lynch Breaking the Habit of Being Yourself by Joe Dispenza     Connect with Christine Hansen:   Sleep Like a Boss Instagram Facebook Twitter YouTube Email: christine@sleeplikeaboss.com     This episode is sponsored by… MemberVault   MemberVault is an online membership software and hosting tool dedicated to helping passionate and creative entrepreneurs disrupt the ways of relationship marketing - and make more money doing it.More than just an online course hosting platform, you get real insight into how people respond to your content, who your hottest leads are, and who would be the best fit for your higher-end products and services.   So stop wondering where to host your online products. Explode your sales and engagement and gain a better understanding of your ROI.   Get paid more - and more often! Start your 1-month FREE TRIAL of MemberVault today.   Visit clairepells.com/membervault to start your first month absolutely FREE.    Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Brooke Castillo is the co-founder and CEO of The Life Coach School, an online certification program for life coaches that helps clients and professional life coaches improve their lives, businesses, and careers. She is a Master Certified Life and Weight Coach with over 13 years of experience. She is the author of several self-help books including Self Coaching 101, Why Can’t I Lose Weight, and It Was Always Meant to Happen That Way as well as the host of The Life Coach School Podcast.   Brooke joins me today to share how she achieved $17-million in revenue with only two product offerings. She explains the importance of understanding the value of your products or services, why your mindset is crucial for improving your bottom line, and why entrepreneurs need to stop thinking in terms of time vs. money. She also shares the nitty-gritty details of her profits and expenses last year, how much she pays herself and her team, and what she did to grow her membership program to consist of thousands of members without offering discounts or scholarships.   “If you think about yourself as the best in the world, then you would never describe yourself as expensive - and certainly never discount it.” - Brooke Castillo   This Week on the Get Paid Podcast:   The two primary ways Brooke gets paid. Details of the membership program that brings in $600,000 in revenue every month. How Brooke overcame the ‘time vs. money’ mindset. Why she decided to offer ongoing enrollment for the Self Coaching Scholars program instead of limiting it to 6 or 12 months. How Brooke keeps people from canceling their membership (and increases their customer lifetime value). The difference between a ‘low-cost leader’ and a world-class leader. How Brooke gets people to sign up for her programs without offering discounts or scholarships. Brooke’s average yearly expenses, how much she pays her employees, and how much she pays herself. How Brooke keeps her employees productive and focused on their strengths instead of getting caught up in the day-to-day tedium. The stumbling blocks Brooke ran into as her revenue skyrocketed and how she moved past them (despite a ton of personal resistance). How starting The Life Coach School Podcast impacted the business, it's simple recording process, and how Brooke comes up with content ideas week after week.   Resources Mentioned:   Autoresponder Madness SweetProcess    Connect with Brooke Castillo:   The Life Coach School The Life Coach School Podcast Twitter Facebook LinkedIn Instagram   Grab Your FREE 240 Interests Cheat Sheet   Are you tired of trying to figure out who to target with your Facebook and Instagram ad campaigns? Does it make you want to throw your computer out the window? Are you sick of flushing money down the “Zuckerberg drain” without seeing a good return on your investment?   Stop wasting your precious time and hard-earned money. Grab my FREE 240 Interests Cheat Sheet.   The 240 Interests Cheat Sheet lists all 240+ Facebook and Instagram interest options and categorizes them by niche. You’ll also receive an explainer PDF to help you understand how to use these interests to nail down your audience and see a better ROI.   Download the FREE 240 Interests Cheat Sheet today.   Your sanity - and your pocketbook- will thank you.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Steph Crowder is the former Director of Customer Success at Fizzle and a business strategist that helps entrepreneurs balance “the head and heart of entrepreneurship.” Through her group coaching and signature program, Crickets to Customers, she equips business owners on how to develop an engaged community. Steph is the host of the Courage & Clarity podcast, where she explores what it truly takes to be a successful entrepreneur and create a life filled with love and passion for what you do.   Today, Steph shares how she honed her coaching skills and was able to apply it in a different setting that’s an excellent fit for her. She explains how it allowed her to earn over $163k in revenue in a single year, discusses how she identified the business she wanted to start, and how her business kicked off while maintaining good relationships with her former colleagues. Steph also shares the gifts she possesses that allow her to see the necessary business tweaks and opportunities that other coaches and entrepreneurs don’t see as well as her ultimate goal for any coaching interaction she has with her clients.   “Strategy divorced from vision is kind of just taking blind action.” - Steph Crowder     This Week on the Get Paid Podcast:   The inspiration behind the Courage & Clarity Podcast. How Steph’s work at Fizzle led to her role as a coach. Why she decided to pivot her career from working at Fizzle to building a business. What Steph’s early podcast download numbers looked like and why she started her email list 6-months after launching her show. How she launched her first offer and what drove her to start it. What is the 15-Minute Planner Method and how Steph launched her six-month coaching program. What Crickets to Customers is and how it got started. How Steph allows her clients to co-create their coaching experience in her programs. Her process regarding client acquisitions and evaluation. The importance of validating business ideas and setting realistic expectations before launching paid programs. How much Steph made in less than a year of her coaching business and how much she actually “takes home” after expenses. Her vetting process for enrolling clients into her 6-month coaching programs.     Resources Mentioned:   Episode 37: Corbett Barr: Audience or Product First? Episode 40: Chase Reeves: “This Shit Is Hard” Episode 56: Shanté Cofield: Asking Your Question and the Power of “Swipe Up” Big Magic Book by Elizabeth Gilbert Voxer   Connect with Steph Crowder:   Crickets to Customers Website The Courage & Clarity Podcast Fizzle Website Email: steph@courageandclarity.com   Sell Your Online Course - on Autopilot!   Are you ready to ramp up your online course sales this year? Thinking about using Facebook and Instagram ads to promote your services and online products, but feeling a little overwhelmed?   Then you need the 5-Part Ad Formula That Sells Online Courses on Autopilot.   This FREE masterclass is based on my proven formula and teaches you how to create 5 killer Facebook and Instagram ads that will convert newsfeed browsers into new students for your online course, group program, or mastermind.   So… what are you waiting for? Request your free access to The 5 Ads Formula That Sells Online Courses on Autopilot today.     Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Courtney Sanders is a women’s empowerment coach, public speaker, and online influencer for ambitious millennial women with an uncanny ability to break down complex concepts and deliver them in a fresh and engaging way. As an influencer to millennial women, Courtney offers training on personal development, money mindset, and spirituality. She was featured in Forbes and Essence Magazineand in 2016, she was invited to the White House as the featured speaker for the Obama Administration's Council on Women and Girls.   Courtney joins me today to share why she initially followed the ‘guru track’ and culture and what led her to eventually reject it.  She explains how she became so comfortable with talking about money openly and how her circumstances led to a shift in her money mindset. She also explains why she feels the ‘guru culture’ led her to attracting the wrong kind of clients and what urged her to stop, re-evaluate, and start her business again from the ground up.     “I got into what I call a ‘guru culture’ because that’s what I thought I had to do in order to be a successful entrepreneur.” - Courtney Sanders     This Week on the Get Paid Podcast:   How Courtney gets paid and her current offerings and services How she came up with the three tiers of The More Than One Club community How she jumped on the ‘guru track’ while building her business and why she eventually decided to reject that culture. How Courtney leverages Instagram as a community builder and grew her following How her childhood and early adulthood experiences urged her to find ways to secure her financial future and led her to become an entrepreneur How Courtney and her husband set aside a full 3-months’ worth of savings to enable her to scratch her entrepreneurial itch Why she reinvested the money she was making online How her digital products and one-on-one coaching allowed her to be sophisticated with Facebook ads How Courtney grew her mailing list - and increased her revenue - through Facebook ads The varying price points she used to sell her 21 Day Self-Discipline Challenge and what her conversion rates were like Why she believes she started attracting the wrong audience and the wrong type clients and Why she began feeling that her finances were in better shape when she ran her business part time and how she created systems to “tighten up” and be more responsible with her finances     Resource Mentioned:   Think and Grow Chick Podcast: The Story Of A Black Girl And Her Money     Connect with Courtney Sanders:   Website More Than One Club Think and Grow Chick Podcast     Grab Your FREE 240 Interests Cheat Sheet   Are you tired of trying to figure out who to target with your Facebook and Instagram ad campaigns? Does it make you want to throw your computer out the window? Are you sick of flushing money down the “Zuckerberg drain” without seeing a good return on your investment?   Stop wasting your precious time and hard-earned money. Grab my FREE 240 Interests Cheat Sheet.   The 240 Interests Cheat Sheet lists all 240+ Facebook and Instagram interest options and categorizes them by niche. You’ll also receive an explainer PDF to help you understand how to use these interests to nail down your audience and see a better ROI.   Download the FREE 240 Interests Cheat Sheet today.   Your sanity - and your pocketbook - will thank you.      Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Abbi Perets is the founder of Successful Freelance Mom. She is a copywriter with over 20 years of experience. She has worked with some of the largest, most well-known brands and organizations across the globe, helping them hone their message, and increase their ROI through email marketing and writing sales page copy. In addition to working with industry leading brands, she is also passionate about teaching moms who want to earn from home learn how to start freelance writing. Born in Pennsylvania but primarily living in Israel, Abbi is not only an entrepreneur and freelance writer, but also an amazing mother to five children, including one with special needs.   Abbi joins me today to share her journey as a mother of a child with cancer to becoming an entrepreneur and consistently earning $10K a month. She shares the situations of their family before the cancer diagnosis of her child that led her to start freelance writing as well as a glance at how she established herself as a freelance writer. Abbi also discusses the details about the work she does today - her product pricing, the kinds of products she offers, and her current evergreen courses for the mothers who want to earn a real living from home.   “It was slow. It was absolutely a process, but it was a process that really let me find myself, find my self-worth, and start exploring things again.” - Abbi Perets    This Week on the Get Paid Podcast:   How Abbi gets paid. How to make it easier to market yourself that will allow your business to thrive. How Abbi teaches mothers to work from home through freelance writing. How she determines the content of her deliverables that result in happy and satisfied clients. Why Abbi decided to earn a living from home. How she teaches her students to track their time and why she believes it’s important to be successful as a freelance writer. Why Abbi stopped freelancing after her son was diagnosed with leukemia and what urged her to go back. The support she received after her son’s diagnosis and how it gave her a reason to get up in the morning. What inspired Abbi to create her first online course and how she figured out its content. How she sold her first course for $97 before actually creating it. Why she considers email content as an intimate relationship between your brand and your customers. How she turned her course into a paid evergreen course.   Resources Mentioned:   Mariah Coz Webinar Rockstar 168 Hours: You Have More Time Than You Think by Laura Vanderkam I Know How She Does It by Laura Vanderkam Momcology Facebook Group ConvertKit Zoom Teachable     Connect with Abbi Perets:   Successful Freelance Mom Website How to Get High Paying Freelance Writing Jobs Webinar   This episode is sponsored by… MemberVault   MemberVault is an online membership software and hosting tool dedicated to helping passionate and creative entrepreneurs disrupt the ways of relationship marketing - and make more money doing it.More than just an online course hosting platform, you get real insight into how people respond to your content, who your hottest leads are, and who would be the best fit for your higher-end products and services.   So stop wondering where to host your online products. Explode your sales and engagement and gain a better understanding of your ROI.   Get paid more - and more often! Start your 1-month FREE TRIAL of MemberVault today.   Visit clairepells.com/membervault to start your first month absolutely FREE.    Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Val Geisler is a game-changer in the email marketing world. She is an email marketing conversion copywriter and strategist who brings massive value to her clients' businesses with her background in content development, digital strategy, and customer experience. With over a decade of experience working with 7-figure companies, non-profit organizations, and startups, Val has bridged the gap between customers and conversions that enabled her to work with renowned companies such as Beacon, AccessAlly, Women In Digital, and ConvertKit.   Val joins me today to share some of the most significant changes that has happened in her business and the turning point that made her realize she didn’t want to work full-time. She explains why she focuses her efforts on business-to-consumer (B2C) companies as well as why she believes in value-based pricing. She also discusses why not everyone should specialize in email marketing, when to hire a specialist, and how her specialization affected how she prices her services and filters potential clients.   “I’m not saying everyone should specialize in email, because I don’t think everyone should unless you care about it. But specializing has opened up so many opportunities for me that wouldn’t otherwise exist.” - Val Geisler     This Week on the Get Paid Podcast:   Why Val “left” her business in 2016 to work full-time with a small company and why she eventually decided to quit her full-time job to continue building her business. The difference between horizontal and vertical specialization. Why Val added a vertical specialization element to her business to help clients with onboarding and retention. What customer churn is and what your goal as a business should be concerning your churn. The steps she took to build her brand and name in email onboarding in less than a year. Val’s current rates, expenses, and the services she offers. Why she always starts with an ‘email marketing audit’ when working with new clients and how she vets new clients. Why Val decided to host a paid email marketing workshop specifically for copywriters, how it led her to create the Email Marketing Masters incubator program and the benefits of each level of the program. How specializing her products and services gave her the confidence to charge higher prices and the ability to sell out a $5k program. Val’s projected total revenue for 2019.   Resource Mentioned:   You Made it Weird Podcast with Pete Holmes Episode 29: Pivoting, Rebranding, and “Leaving” Your Business (GPP29) Philip Morgan User On Board Website Freckle Time Tracker The Future is {F}emailShirt by Logan Sandrock Shirts on Amazon Joanna Wiebe – The 10x Freelance Copywriter   Connect with Val Geisler:   Val Geisler Website Val Geisler on Twitter Val Geisler on Medium Free PDF! How to Build Your On Boarding Sequences     This episode is sponsored by… MemberVault   MemberVault is an online membership software and hosting tool dedicated to helping passionate and creative entrepreneurs disrupt the ways of relationship marketing - and make more money doing it. More than just an online course hosting platform, you get real insight into how people respond to your content, who your hottest leads are, and who would be the best fit for your higher-end products and services.   So stop wondering where to host your online products. Explode your sales and engagement and gain a better understanding of your ROI.   Get paid more - and more often! Start your 1-month FREE TRIAL of MemberVault today.   Visit clairepells.com/membervault to start your first month absolutely FREE.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.