The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Becca Tracey teaches solopreneurs to build a business that helps them finally live their dream life (of working without pants and never setting foot in a crappy cubicle again). As the head/only honcho at The Uncaged Life, she works with online business owners to get clear on their brand message, create packages that sell, and helps them learn what it actually takes to get and keep clients. Today, she's back on the Get Paid Podcast to talk about her progress towards her million dollar goal, adding evergreen offers between her live launches, buying investment properties, and hiring her first full time employee and a CFO. "I can't imagine fully taking myself out of my program because I love doing the live classes so much. But if data shows that an evergreen option is cannibalizing live launch sales, then I'll have to rethink my business model." — Becca Tracey This Week on the Get Paid Podcast Becca's resistance to going evergreen [06:23] How going evergreen impacts your live launches [12:25] Changing strategies mid-launch to go from 12 sales to a 100 [16:12] Scaling your business by taking yourself out of your course [22:19] Traveling, buying property, and a love of lofts [28:48] Money-talk and why Becca hired a CFO [36:58] Why your business model matters when you're aiming for 7-figures [43:14] Spending money to make money [46:53] Resources Mentioned: Your First Retreat by Becca Tracey The Accelerator Program by Mariah Coz Uncage Your Business (Self-Study) Becca's previous episode on GPP Make the Move to Mexico Mexico Real Estate Academy Profit First YNAB (You Need a Budget) Mark Butler (CFO for hire) GPP Episode: Mark Butler GPP Episode: Gwen Castleberry Connect with Becca Tracey: Website Facebook Group: Uncaged Lifers Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Becca Tracey of The Uncaged Life makes business look ridiculously effortless. (I'm serious - it's ALMOST annoying.) That's what happens when you find your perfect target market coupled with a system that helps those same people get results. But what kind of list size do you need to run a group coaching program 4-5 times a year? How do you price it? And how do you get referrals without an affiliate program? In this episode you'll hear: -- How much Becca's business made in 2014, and the breakdown of her various revenue sources. -- How she gets people who are struggling to even decide what their business should be to invest $1,000 in her program. -- The details of that group program: how long it lasts, what people get, and why it's more like one-on-one coaching than anything else. -- Her strict (or stingy?) refund policy for her products and services. You be the judge! -- Why she doesn't offer an affiliate program for Uncage Your Business. -- What Becca feels like she's straight-up bad at. -- Where she spends money in her business. -- How running an insanely active Facebook group has affected her bottom line (and her productivity). -- How she actually learned the stuff she teaches her clients. -- Why Becca just might be the unicorn of online business. Get all the show notes and links at clairepells.com/2 Thanks for listening! Time to go get yourself paid. :)

An award-winning screenwriter, business strategist and the creator of Story School, Jamie Jensen has helped over 700 entrepreneurs increase their sales by up to 900% with the power of effective storytelling. Prior to helping business leaders connect deeply with their audiences through copy, video, and talks, she worked in story development in Hollywood, assisting writers in both film & television. Today, Jamie's on the Get Paid Podcast to chat about her transition from running a copywriting agency towards launching courses, the strategies that worked and the ones that didn't, dealing with grief while running a business, and how the change in business model affected her bottomline. QUOTE "The power of authentic, vulnerable storytelling is that you create permission for other people to face things that in their own life and history that they maybe aren't looking at. " — Jamie Jensen OR "Some months 'I'm like, oh my God, my life is over. My business is terrible. I'll never make enough money, what is happening!?' In the next month, ' I'm like, this is amazing. I'm the luckiest person ever. Business is easy. I'm making so much money. I'm abundant.' " — Jamie Jensen This Week on the Get Paid Podcast Why Jamie shut down her copywriting agency [4:46] Letting her team go [8:46] Why Jamie doesn't like 'real' launches [11:33] Jamie's launch strategy [14:52] Leveraging templates [32:19] Podcasts and vaginal canals [39:46] Never feeling like you're finished [45:20] Dealing with grief as you run a business [49:34] The difference between a growth phase and a transition phase [55:24] Resources Mentioned: WebinarJam Active Campaign ClickFunnels Convertkit Story School by Jamie Jenson Copy That by Jamie Jenson Creatives Making Money Podcast by Jamie Jenson ShiftFwd Naomi Anchaldo Accessally Connect with Jamie Jensen: Website Facebook Twitter Instagram Podcast 240+ Precise Interests You Can Use In Your Targeting Today's episode is brought to you by a Google spreadsheet. People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window and I don't blame them. There are a ton of options and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls 'Interests' for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience. Take the guessing out of Facebook and Instagram ad targeting. Get my glorious spreadsheet and explainer PDF here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Copywriting, in any sense of the word, is something that most business owners need to be good at. Whether you're writing website copy, PR copy, or Facebook ad copy, copywriting is an integral part of every business. Our guest today is an award-winning writer who has massive experience and skills in writing copy for clients that add personality and flair while improving their conversion rate and driving sales. Jamie Jensen is the founder of Your Hot Copy, a spicy copywriting company with a team of writers specializing in developing full website copy. She gets down and dirty with me on the show, talking numbers, movies, Hollywood, and more!

Gwen Castleberry is a certified OBM and has been working as a VA/OBM since 2013. She helps online entrepreneurs bring structure and flow to their businesses through project management and systematization. Having worked in a variety of jobs from selling corn on a farm to teaching college classes, Gwen firmly believes that it doesn't matter what industry you're in. What matters is providing value and building relationships. Gwen's not just any OBM though, and has been with my business since the Dark Ages. Tune in to this episode of Where Are They Now to see how our relationship has evolved, how Gwen's business has grown, and things to keep in mind as you consider bringing on your own OBM. "You can't assume that something that comes easily to you isn't valuable to somebody else. Not everybody does it naturally. " — Gwen Castleberry This Week on the Get Paid Podcast Creating an extra email address for testing [10:53] Why certifications matter [13:41] Taking a coaching mindset with clients [16:17} What marriage and volleyball have in common [21:45] Staying home with the kids versus daycare [29:22] Setting boundaries as an empath [41:46] $30 tasks versus $60 tasks [45:00] Having a fluid relationship with your credit card [53:34] The world's most expensive pet [54:33] How she manages to keep business expenses low [56:55] Resources Mentioned: Gumroad Teachable Membervault Sarah Noked The Virtual Savvy by Abby Ashley Sarah Wiles Mariah Coz What Works Network by Tara McMullen Connect with Gwen Castleberry: Website Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Melanie Miller teaches women how to create Profitable, Liveable, Loveable businesses (without fear or guilt). Over the past 9 years, Melanie has helped over 6000 people build more sustainable businesses through the Profit Lovers community. Now she's back on the Get Paid Podcast to talk about how her business has changed, the numbers that every business needs to keep an eye on, making a profit on a tiny list, and how sexy she finds Doctor Phil. "If you can't manage your revenue at 5k a month, you can't do it at 35k a month. It's a skill you have to learn. Just because you go into business doesn't mean you automatically know how to manage cash flow." — Melanie Miller This Week on the Get Paid Podcast Running a business when you've got insomnia [5:07] Sexy, sexy Doctor Phil [8:56] Why knowing your numbers is so important [19:58] What numbers you need to be tracking [26:13] Why an evergreen funnel might not solve all your problems [30:54] The sexiest dashboard you've ever seen [37:12] Why cashflow matters when your personal life is going crazy [41:29] Are all these women on the internet talking about tap dancing? [1:01:22] Payoffs come with risk [1:08:14] Making a profit on a tiny list [1:10:39] Resources Mentioned: The Copy Cure by Marie Forleo and Laura Belgray Bench Denise Duffield Thomas How to Tap or use EFT in Public by Denise Duffield Thomas Get Rich, Lucky Bitch Chillpreneur Rachel Rodgers The Ad Consultant Incubator by Claire Pelletreau Profit Lovers Plan + Track Opt-In Connect with Melanie Miller: Website YouTube Instagram 240+ Precise Interests You Can Use In Your Targeting Today's episode is brought to you by a Google spreadsheet. People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window and I don't blame them. There are a ton of options and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls 'Interests' for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience. Take the guessing out of Facebook and Instagram ad targeting. Get my glorious spreadsheet and explainer PDF here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Failed launches. Products nobody wanted. A membership site with costly backend problems. Business coach Melanie Miller was so broke she couldn't pay for a course that could save her from mistakes, so instead she taught herself with a whole lotta trial and error. Now she makes money in her sleep with the coveted evergreen launch model and two online courses. In this episode you'll hear: -- How Melanie lost 70% of her business coaching client base in 6 weeks. -- How she learned to create a successful online course without investing in any programs or trainings (because she literally couldn't afford them). -- What didn't work when her current offering was a $47-monthly membership program. -- Why you can't join either of Melanie's courses today. -- Details on the evergreen launch set-up that drives conversions like crazy. -- How Melanie got over her icky feelings about creating false scarcity in her marketing. -- How "audience fatigue" has caused a drop in her profits, and what she's planning to do about it. -- Melanie's productivity hack that I'm trying to implement for myself right now. -- The surprising effect that creating marketing videos had on Melanie's business. -- The potential cost of not being yourself early on in your business.

Jessica Kupferman is the co-founder of She Podcasts and the Podcasting School for Women, who has been featured on The Social Media Examiner, Entrepreneur.com, TMZ, and Entrepreneur On Fire and many more. Jessica is a connection and influence consultant who helps content creators go deeper with their audience and connect, in order to create greater influence as a business strategy. Now she's back on the Get Paid Podcast to talk about making her yearly salary from an event for podcasters, dealing with grief, protecting business relationships, and how business owners can use social media to grow their podcast. "Just because I'm fat does not mean I'm a people pleaser. It means I like candy and you're about to get really disappointed. " — Jessica Kuperderman This Week on the Get Paid Podcast Making your yearly salary from an event [3:00] Why Jessica wants to retire her husband [3:50] Losing her daughter [4:24] The best kind of fat girl [13:00] Grief-shopping and 800 plastic tubs [14:10] "Who the fuck put all these leggings in here?" [15:01] Authority is in the eye of the beholder [23:02] Social media fatigue [25:04] Speaking fees and protecting business relationships [31:41] Crying in a bedroom closet [44:14] How to grow your podcast with social media [52:01] Podcasters do it for an audience [1:01:22] Resources Mentioned: Podcast Movement by Dan Franks Lady Business Radio by Jessica Kuperferman Agora Pulse Womansplaining: A Story About Addiction Biz Chix Podcast FinCon Kira Hug National Speakers Association (NSA) Tiny Leaps Big Changes Heil PR 30 Mic (For women) Heil PR 40 Mic (For men) Rode Pod Mic Audio-Technica ATR2100-USB Connect with Jessica Kuperferman: Website Get Tickets to She Podcasts Live 2019 Twitter Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Today on the show, I had the pleasure of interviewing one of my favorite people in the podcast world, and the person who inspired me to begin the Get Paid Podcast: Jessica Kupferman. Jessica is the host of the Lady Business Radio podcast and co-hosts the She Podcasts shows with Elsie Escobar – a show dedicated to helping women podcasters learn more about podcasting. Jessica allowed me to drill her on various aspects of the She Podcasts show, including questions about what the ladies are doing to rake in the dough for the show. I even had the opportunity to go from student to teacher and give Jessica my advice on what she could be doing to grow She Podcasts, and what I think she should stop spinning her wheels on.