Christine Hansen: Raising Prices from $800 to $7K Overnight

Christine Hansen is the founder of Sleep Like a Boss, a sleep consulting company that helps busy CEO’s, executives, and high achievers transform their sleep so they can take on their busy schedule like a boss. She is a Certified Sleep Science Coach, Nutrition Therapist, and Functional Nutrition Practitioner and the author of Sleep Like a Boss - The Guide To Sleep For Busy Bosses, which is a #1 bestselling book on Amazon. Christine is also an award-winning entrepreneur and has been featured in multiple international publications such as Forbes, Business Insider, and Readers Digest as well as on popular podcasts like Entrepreneur on Fire.

 

Christine joins me today to share how she pivoted her career from working as a teacher to becoming a certified sleep expert. She shares the challenges she faced when stepping out of her comfort zone while building her business and the services she offered when she initially launched. She also shares the strategies she used to pitch topic ideas to international media publications and how she transformed her business from earning $16k in 2017 to consistently earning five-figure months this year.

 

“Cheap doesn’t always sell more.” - Christine Hansen

  

This Week on the Get Paid Podcast:

 

• How Christine gets paid to help people sleep.
• Details of the packages that sell for over $7k per person.
• How she built her authority and credibility without using client testimonials.
• How Christine went from earning $16k in revenue for the year to $35k this past January.
• The eye-opening moment she realized her prices had no impact on whether clients said ‘yes’ or ‘no’ to her offers.
• How Christine rebranded her website to attract high-end clients.
• Why she doesn’t have a process to pre-qualify new clients.
• The #1 tactic she’s using to sell $25k sleep retreats. (It’s not a webinar.)
• The (accidental) price change that dramatically increased the sales conversion rate on one of her products.
• Christine’s advice for overcoming mindset blocks and pitching topic ideas to media publications.

 

 

Resources Mentioned:

 

• Tapping Into Wealth by Margaret Lynch
• Breaking the Habit of Being Yourself by Joe Dispenza

 

 

Connect with Christine Hansen:

 

• Sleep Like a Boss
• Instagram
• Facebook
• Twitter
• YouTube
• Email: christine@sleeplikeaboss.com

 

 

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Now it’s time to GET PAID

 

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

 

Now, it’s time to go get yourself paid.