From the Archives: Maggie Patterson in 2015

Copywriting, guest blogging, storytelling . . . if it has anything to do with writing the words that’ll make you money, Maggie Patterson and her micro-marketing agency can handle it. But why did Maggie leave her cushy, well-paying corporate clients behind to roll the dice with an online business? And what does a business that provides SO many services actually look like?

In this episode you’ll hear:

-- Why Maggie couldn’t (and shouldn’t) follow the advice that every business should “niche down.”

-- What it means to have an “offline” marketing business, plus how and why she made the switch and went online.

-- How Maggie manages expectations of potential clients to avoid some awkward conversations down the line.

-- The breakdown of her revenue sources from 2014, and the financial hit she took personally in terms of take-home pay.

-- How Maggie prices out her retainer services when no two clients ever fit into the same “packages.”

-- The actual numbers of our individual lists and what we could do to get them to 10K in two months.

-- The bizarre reason my own bank account was very low for most of June.

-- What Maggie’s in-person assistant does in 10 hours per month.

-- The effect her podcast has on the business’s bottom line.

-- What Maggie says you can no longer hope for when it comes to guest posting (but why you should still be doing it).