The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Feb 4, 2025 • 39min
Marketing Month: How to Design a Marketing Plan with Gee Ranasinha | POP 1162
Are you in need of a quick marketing workshop refresher? Want proven techniques to grow and retain clients? Why is diagnosis crucial before launching marketing tactics? Joe Sanok and Gee Ranasinha break down the 3 marketing stages, 6 key planning questions, and steps to craft an effective marketing plan for your private practice.
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Jan 30, 2025 • 37min
Even Better Year Series: How to Optimise Your Taxes and Pay Less with Mark Kohler, CPA | POP 1161
Want to avoid tax mistakes and keep more of what you earn? In this Even Better Year series finale, Joe Sanok and CPA Mark Kohler reveal overlooked tax write-offs, scams to avoid, smart hiring practices, and proven ways to boost income while protecting profits. Perfect for private practitioners ready to optimize their financial future.
The post Even Better Year Series: How to Optimise Your Taxes and Pay Less with Mark Kohler, CPA | POP 1161 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 29, 2025 • 36min
Even Better Year Series: Nonobvious Thinking – The Philosophy of Rohit Bhargava | POP 1160
Ready to think differently about your practice and marketing? In this Even Better Year podcast, Joe Sanok talks with innovation expert Rohit Bhargava about Non-Obvious Thinking—a method to sharpen creativity, find hidden insights, and simplify your approach. Learn Rohit’s SIFT framework (Space, Insights, Focus, Twist) to generate original ideas, connect deeply with clients, and stand out with authentic, proactive honesty.
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Jan 28, 2025 • 36min
Even Better Year Series: Psychedelic Medicine at the End of Life with Dr. Richard Louis Miller | POP 1159
How can psychedelics ease end-of-life anxiety? What should therapists know about discussing them legally? Can they help us see death as a transition, not an end? In this episode, Joe Sanok talks with Dr. Richard Louis Miller about psychedelic medicine, spiritual connection, and practical tools like abdominal breathing for navigating fear and embracing peace.
The post Even Better Year Series: Psychedelic Medicine at the End of Life with Dr. Richard Louis Miller | POP 1159 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 23, 2025 • 37min
Even Better Year Series: Owning Our Struggles: A Path to Healing – Guidance from Minaa B. | POP 1158
When do you know it’s time to shift from counseling to coaching? How can you turn your expertise into a book or podcast? What makes it easier to stay consistent with impactful work? In this episode, Joe Sanok talks with Minaa B. about her move from counseling to coaching, her book Owning Our Struggles, and strategies for creating fun, meaningful content that connects.
The post Even Better Year Series: Owning Our Struggles: A Path to Healing – Guidance from Minaa B. | POP 1158 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 22, 2025 • 33min
Even Better Year Series: Where I Belong: Healing Trauma and Embracing Asian American Identity with Soo Jin Lee | POP 1157
Can cultural narratives shape how we experience and heal trauma? How does storytelling foster belonging and resilience among Asian Americans? How can therapists ask about trauma without triggering stigma? In this episode, Joe Sanok talks with Soo Jin Lee about Where I Belong, identity, invisibility, and healing within the Asian American community.
The post Even Better Year Series: Where I Belong: Healing Trauma and Embracing Asian American Identity with Soo Jin Lee | POP 1157 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 21, 2025 • 31min
Mindfulness, Chocolate, and a Unified Framework for Psychotherapy – Insights from Dr. Diane Gehart | POP 1156
How can therapists move beyond jargon to focus on what truly works? What can chocolate teach us about mindfulness and savoring life’s moments? Which habits make clinicians highly effective?
In this episode, Joe Sanok talks with Dr. Diane Gehart about her unifying psychotherapy framework, chocolate-infused mindfulness, and practical ways therapists can elevate their practice.
The post Mindfulness, Chocolate, and a Unified Framework for Psychotherapy – Insights from Dr. Diane Gehart | POP 1156 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 16, 2025 • 34min
Even Better Year Series: Creating Evidence-Based Content for Your Clients with Rebecca Dekker Ph.D. | POP 1155
How can clinicians overcome perfectionism when creating evidence-based content? What strategies help repurpose clinical expertise into impactful resources for a wider audience? And how can practice owners grow their business while maintaining balance and sustainability?
In this episode, Joe Sanok talks with Rebecca Dekker, Ph.D., founder of Evidence Based Birth, about embracing “done is better than perfect,” transforming clinical knowledge into educational tools, and building a sustainable practice that supports both professional impact and personal well-being.
The post Even Better Year Series: Creating Evidence-Based Content for Your Clients with Rebecca Dekker Ph.D. | POP 1155 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 15, 2025 • 34min
Even Better Year Series: Breaking the Vase – Forgiveness, Healing, and Empowerment; lessons from Diwa Ghawi | POP 1154
How does radical acceptance and forgiveness transform your life? Have societal or family expectations held you back? Can self-forgiveness unlock self-discovery?
In this Even Better Year episode, Joe Sanok talks with Dima Ghawi about her journey from Jordan, escaping DV, and finding healing and leadership through self-forgiveness and resilience.
The post Even Better Year Series: Breaking the Vase – Forgiveness, Healing, and Empowerment; lessons from Diwa Ghawi | POP 1154 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Jan 14, 2025 • 35min
Even Better Year Series: Building a Practice with Court Mandated Referrals – advice from Derek Collins | POP 1153
How can therapists succeed with court-mandated classes? Can you truly thrive running this type of practice, and what’s the best way to market it?
In this Even Better Year episode, Joe Sanok talks with Derek Collins about misconceptions, structuring programs, and marketing strategies for building a profitable court-mandated referral practice.
The post Even Better Year Series: Building a Practice with Court Mandated Referrals – advice from Derek Collins | POP 1153 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
