The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Feb 26, 2025 • 28min
Marketing Month: Optimizing Your Website with Davey Jones | POP 1172
How do you quickly build trust with website visitors? How can you use social proof and well-crafted content to elevate your practice? Why is marketing most effective when you treat it as a conversation?
In this Marketing Month episode of Better Mental Wellness, Joe Sanok sits down with brand strategist Davey Jones to discuss optimizing your therapy website, using testimonials and transformation-focused messaging, leveraging content as scalable conversations, and simplifying marketing into authentic, trust-building interactions.
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Feb 25, 2025 • 31min
Marketing Month: The #1 Page on Your Website with Alex Membrillo | POP 1171
Want to rank higher on Google without ads? In this Marketing Month episode, Joe Sanok chats with Alex Membrillo about why your website’s location page is the #1 page that drives visibility, how to optimize it with keywords, insurance info, photos, and testimonials, and why simplicity is the key to effective marketing.
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Feb 20, 2025 • 36min
Marketing Month: Marketing Like a Mega-Practice Owner with Lisa R. Savage, LCSW | POP 1170
Want to grow a sustainable mental health practice without burning out? In this Marketing Month episode, Joe Sanok talks with Lisa R. Savage, LCSW, about building strong community ties, diversifying income streams, preventing therapist burnout, and creating a positive, supportive workplace where clinicians want to stay.
The post Marketing Month: Marketing Like a Mega-Practice Owner with Lisa R. Savage, LCSW | POP 1170 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Feb 19, 2025 • 29min
Marketing Month: From Clicks to Clients: Mastering Website Conversions with Samantha Mabe | POP 1169
Discover how storytelling through design can shape your brand’s visual identity and build authentic connections with clients. In this Marketing Month episode, Joe Sanok talks with Samantha Mabe about mastering web conversions, using AI for content creation, boosting SEO, improving UX, and creating visuals that truly resonate.
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Feb 18, 2025 • 41min
Marketing Month: Finding the Balance between Sales Activation and Brand Building with Gee Ranasinha | POP 1168
How do you balance sales activation and brand building? Why is differentiation crucial? How can creativity boost brand recall? Marketing expert Gee Ranasinha joins Joe Sanok to discuss long-term marketing strategies, building trust, and creating distinctive brand assets for sustainable business growth.
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Feb 13, 2025 • 35min
Marketing Month: Workshops and Course Creation with Ryan Scanlon | POP 1167
What makes workshops and courses successful? How can therapists build connection and community? Which marketing strategies help spread the word? Joe Sanok and Ryan Scanlon explore course creation, the five-phase approach, and practical tips for turning therapy skills into impactful workshops.
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Feb 12, 2025 • 43min
Marketing Month: Can I Ask Clients for Online Reviews? With Derek Collins and Omar Ruiz | POP 1166
What’s the best way for therapists to boost online visibility? How can you use SEO and social proof effectively? Can you ethically ask for reviews to attract clients? Joe Sanok talks with Derek Collins and Omar Ruiz about ethical reviews, responding to negatives, and building trust to grow your private practice.
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Feb 11, 2025 • 32min
Marketing Month: How does the Rule of 26 Double Revenue? With Michael Buzinski | POP 1165
Which marketing strategies actually work for therapists? How does “the Rule of 26” double your revenue without adding complexity? Joe Sanok and Michael Buzinski break down the three key KPIs therapists should focus on—traffic, conversion rate, and revenue per client—plus why owning a website, using AI wisely, and doing proper market research are essential for growing a thriving private practice.
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Feb 6, 2025 • 33min
Marketing Month: Digital Marketing for Mental Health with Adrienne Wilkerson | POP 1164
Do you want to overcome marketing challenges and confidently grow your private practice? What’s the marketing playbook for mental health practitioners to learn strategies for success? Which tips can you use to stand out in your marketing? Joe Sanok and Adrienne Wilkerson share actionable strategies, AI insights, and agency tips to help you thrive.
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Feb 5, 2025 • 29min
Marketing Month: Digital Marketing with Donald Thompson | POP 1163
How can you stand out in a crowded market with personal branding? Which marketing mistakes do therapists make—and how do you avoid them? Can marketing authentically connect you to your ideal clients? Joe Sanok and Donald Thompson share branding insights, website tips, and data-driven strategies for building trust and attracting more clients.
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