From Start to Scale

This episode of the From Start to Scale podcast features Jen Henderson, founder and CEO of Tilt. Jen built Tilt from personal frustrating experiences and has grown it into the powerhouse it is today. She has raised over $17M in funding and grown the team to over 100 people. We discuss how Tilt's customer acquisition system got started and how it has scaled today. Jen shares what has changed along the way and the bets she made that have paid off. We dive into turning sales into a math game, hires she wishes she had made earlier, and nailing down the language of your buyers.  Learn how Jen has scaled Tilt and gain some valuable learnings and insights along the way.About Tilt:Leave is hella complex- there are > 900 permutations of leave in the US- we’re here to help people navigate that in companies of any size. Check out: https://hellotilt.com/Jen's bio:Jennifer Henderson is the founder and CEO of Tilt, a company revolutionizing employee leave in the workplace. Tilt’s SaaS platform creates a human experience through technology to support every aspect of a leave of absence. She spent 15 years in corporate America prior to founding Tilt in a variety of operational roles. She graduated from CSU with a BA in Speech Communications, lives in the Fort Collins area with her husband, 2 kids, several animals, and loves being outdoors.You can find out more about Jen in the links below:Linkedin: https://www.linkedin.com/in/jenniferhendersonjctcjcdc/From Start to Scale is sponsored by our proud partner:NCG | newmannconsulting.comGet a sales audit and identify how to make your sales team more efficient & profitable

This episode of the From Start to Scale podcast features Cody Barbo, Founder & CEO of Trust & Will. Cody talks about how they had to educate their audience before they could sell to them. Moving an offline heavy paperwork process to the digital world and creating trust is a big challenge. We dive into go-to-market, brand, key hires, and moving to a metrics-driven approach to scale. Cody shares the Trust & Will story to date and all his learnings along the way. Make sure you have something to take notes with. Enjoy this one. Cody bio:Cody Barbo is an entrepreneur and two-time founder from Dallas, TX. Cody currently serves as Founder/CEO of Trust & Will, a modern estate planning software startup. As a volunteer, Cody serves on the San Diego State University Alumni Board of Advisors, and Phi Kappa Theta Fraternity’s National Foundation Board. And at home, Cody is married, a father to a daughter, dog dad, and loves to cook, workout, and mentor other entrepreneurs in his spare time.You can find out more about Cody in the links below:Linkedin: https://www.linkedin.com/in/codybarbo/Twitter: @codybarboFrom Start to Scale is sponsored by our proud partner:Newmann Consulting Group LLC | newmannconsulting.comGet a sales audit and identify how to make your sales team more efficient & profitable

This episode of the From Start to Scale podcast features Tom Coburn, Co-founder/CEO of Jebbit. Tom first dropped out of Boston College to pursue the initial version of Jebbit. He and his co-founders took the company through Techstars, raised a good-sized round and had great momentum. 12 years later, Tom shares the war stories, ups, and downs, the do it agains vs the never do agains. He shares so many amazing things in this episode that it is surely one you will have to listen to multiple times. Today, Jebbit is a different company in many aspects, but not in culture. Tom and his co-founders proactively focus on culture and it has shown with the team that has stayed with them. Vista Equity invested $70M in them and now they are off and flying. Come learn about the journey.Tom's bio:Tom Coburn, is the co-founder and CEO of Jebbit. He first built Jebbit in undergraduate school at Boston College, later dropped out, and has been building the company for the past 12 years and running. Over 100 employees, $90m+ raised, and tons of customers you would know. He’s done investing and advising but mainly created one of the best companies in Boston.You can find out more about Tom in the links below:Linkedin: Linkedin.com/in/tomcoburnTwitter: @tomcoburn1From Start to Scale is sponsored by our proud partner:Newmann Consulting Group LLC | newmannconsulting.comGet a sales audit and identify how to make your sales team more efficient & profitable

This episode of the From Start to Scale podcast features David Cohen, founder and Chairman at Techstars. Techstars has accelerated some of the most well-known and successful companies you have ever heard of. We walk through the early days of how David came up with the idea, got Brad Feld onboard and initially gained traction. Then we dive into attracting & investing in some of the most successful companies + scaling into multiple countries and building a network of thousands of entrepreneurs. Learn how David built one of the most recognizable and desirable accelerators & investment companies in tech today.David's bio:David is the founder and chairman of Techstars, the worldwide network that helps entrepreneurs succeed. First round investor in 20+ unicorns like Uber, Twilio, DigitalOcean +more. You can find out more about David in the links below:Website: davidgcohen.comLinkedin: Linkedin.com/in/davidgcohen/Twitter: @davidcohenFrom Start to Scale is sponsored by our proud partner:Newmann Consulting Group LLC | newmannconsulting.comGet a sales audit and identify what is needed to accelerate your revenue

This episode of the From Start to Scale podcast features Samantha Ettus, Founder and CEO at Park Place Payments. Sam shares her story from the early days finding product-market fit to scaling to thousands of freelance sales reps around the country. From launching in specific cities to figuring out how to recruit thousands from the freelance workforce - come learn how Park Place is putting a new spin on the multi-level marketing industry and making a huge impact in the lives of thousands... while building one heck of a company.Sam's bio:Samantha Ettus is the Founder and CEO of Park Place Payments, a future of work fintech. Sam has devoted her career to supporting women in the pursuit of financial independence. Hundreds of thousands of women from C-level leaders to administrative assistants have benefitted from her unique guidance.Sam is a best-selling author of five books, a renowned speaker and co-host of iHeart’s leading women in business podcast What’s Her Story With Sam & Amy. Sam spent eight years as a Contributor to Forbes and now writes a popular weekly work/life newsletter. Sam hosted 75 episodes of leading Internet talk show Obsessed TV, which she created and produced with Gary Vaynerchuk. She makes regular appearances on shows including the TODAY Show, Access Hollywood, NBC News, Dr. Phil, The Doctors, and Good Morning America. She has been featured and quoted in The Wall Street Journal, The New York Times, USA Today, Inc., Entrepreneur and Fast Company. She has spoken on hundreds of stages across the country from TEDx to Fortune 500 companies.You can find out more about Sam in the links below:Linkedin: Linkedin.com/in/samanthaettus/Twitter: @samanthaettusFrom Start to Scale is sponsored by our proud partner:Newmann Consulting Group LLC | newmannconsulting.comGet a sales audit and uncover how to accelerate revenue and scale the team

Gabe Cooper, Founder and CEO of Virtuous, shares his scaling journey and key hires for non-profits. They discuss sales strategies, product-market fit, and the importance of hiring a VP of finance early on. They also highlight the transition from entrepreneurial sales reps to specialized roles and building a strong sales team.

This episode of the From Start to Scale podcast features Peter Cowen, Managing Director of Sutton Capital Partners. Peter has seen the ups and downs of high-growth startups and he shares many of his learnings with us. From hiring and setting up the team, to business models, to attracting advisory & board members, Peter shares incredible lessons from being an entrepreneur himself and all his investment experience.If you are a SaaS company, check out:7th Annual Recurring Revenue Conference 4/27 at Culver City Hilton (www.recurringrevenueconference.com) focused on SaaS and retention strategies from industry thought leaders.Peter's bio:Peter Cowen is founder and Managing Director of Sutton Capital Partners, a technology investment bank focused on SaaS and fintech. Peter has advised dozens of companies on selling their company, raising debt and equity and strategic planning,He co-founded one of the largest Southern California tech conferences, the Recurring Revenue Conference which is focused on retention strategies with the top entrepreneurs, investors and advisors in the community.Previously, Peter co-founded 3 tech companies, one in computer networks, another in logistics optimization and the third in biometrics security. Two were sold to public companies and the other to a Bain-backed venture.He has also been an active angel investor with over 100 early stage investments and an LP in over a dozen seed VC funds. He has sat on 12 boards of directors of institutionally backed ventures.Peter is Senior Faculty Advisor at UCLA Anderson School of Management overseeing the Masters Thesis program on entrepreneurship for the fully employed MBA students.You can find out more about Peter in the links below:Linkedin: Linkedin.com/in/peter-cowen-3ba262/From Start to Scale is sponsored by our proud partner:Newmann Consulting Group LLC | newmannconsulting.com

This episode of the From Start to Scale podcast features Carrie Kerpen, CEO and co-founder of Likeable Media, a 10 Pearls company. Carrie built a service-based business from scratch and scaled it through to exit. Learn how she productized her offerings, hired the right people, scaled operations, and had multiple children while doing it. She is incredibly talented and highly articulate. So many of us want to sell our service-based business but have no idea how. Learn how Carrie did it.Carrie's bio:Carrie Kerpen is an entrepreneur, best-selling author, speaker, & global champion for women. She is the co-founder and Managing Director of Likeable Media, a women-led digital agency that she sold to 1200-employee 10Pearls in 2021. She is the author of WORK IT: Secrets for Success from the Boldest Women in Business and a columnist for INC and Forbes. Carrie has been featured in the New York Times, ABC World News Tonight, FOX News, & CNBC. She has keynoted conferences in London, Las Vegas, Mexico City, & NYC.You can find out more about Carrie in the links below: LinkedIn: Linkedin.com/in/carriekerpenTwitter: @carriekerpenFrom Start to Scale is sponsored by our proud partner:Newmann Consulting Group LLC | newmannconsulting.comPinpoint why your sales team isn't selling and how to scale your revenue

This episode of the From Start to Scale podcast features Adam Burrows former Chief Business officer at Guild Education, SVP at Home Advisor, and currently co-founder and managing partner at Range Ventures. We talk about he he build and scaled a sales team and could not pay them commission. From recruiting to scaling, we dive into Adam's journey of building Guild Education.Adam's bio:Adam is a venture investor and former C-level leader who is passionate about building and supporting the technology ecosystem in Colorado. To support that mission, He co-founded Range Ventures, an early-stage venture capital firm focused on funding and supporting the best technology entrepreneurs in the Denver area. They are backed by the top founders, CEOs, and tech execs in Colorado who are all aligned to support their portfolio companies and help build the next generation of industry-changing firms. Prior to Range, he was part of the exec teams at HomeAdvisor/Angi (2017 IPO) and Guild Education.You can find out more about Adam in the links below:Linkedin: Linkedin.com/in/burrowsadam/Twitter: @burrowsaFrom Start to Scale is sponsored by our proud partner:Newmann Consulting Group LLC | newmannconsulting.comSales audits -> creating and scaling b2b sales playbooks

This episode of the From Start to Scale podcast features Jen Saxton, Founder and CEO of TotSquad. Jen sold Tot Squad once, kept the name and is building the next version as a tech company. Hear her journey and how she has grown TotSquad into the amazing company it is today. From personally cleaning baby car seats to opening locations across the country to creating partnerships with some of the largest big box stores in the world - Jen's story is one you don't want to miss.Jen's bio:Jen Saxton is the founder and CEO of Tot Squad. Jennifer received her MBA from the Kellogg School of Management at Northwestern University, her BS in Math at Duke. She is the mom of two little girls Charlotte 4 and Sophie 2. She started her journey 15 years ago becoming a certified car seat safety expert and grew Tot Squad into becoming an expert in car seat and baby gear installation, cleaning and safety services at locations across the US. Jen knew in order to grow her business she would need to figure out how to pivot. So, she looked across the market and aligned Tot Squad’s mission to help make parents’ lives easier by connecting them with the experts they need virtually and in-person. Since making the pivot, Tot Squad has raised close to $2MM with the aspiration to transform the baby world. Jen has been features in The Wall Street Journal, CNBC, Entrepreneur Magazine, INC Magazine, Fast Company, Bloomberg Business Week, and Forbes, among others.You can find out more about Jen in the links below:Linkedin: linkedin.com/in/jenbsaxton/Twitter: @thetotsquadFrom Start to Scale is sponsored by our proud partner:Newmann Consulting Group LLC | newmannconsulting.comSales audits -> creating and scaling b2b sales playbooks