Coach Catalyst Podcast

Tony Gentilcore, a highly respected personal trainer and strength coach, is the guest on this episode of the Coach Catalyst podcast. Tony discusses his early aspirations of becoming a professional baseball player and how his love for lifting weights led him to pursue a career in fitness. He shares his experiences working at Cressy Performance and the challenges and triumphs of building his own business. Listeners can learn from Tony's journey and gain valuable insights into the fitness industry.   Visit Coach Catalyst’s Website   Get Updated with our Newest Podcast Episodes by following us at Instagram, Facebook, Youtube, and Tiktok   Don't forget to tag us!   Want to know more about Tony? Follow his socials! Website, Instagram, Facebook, Twitter   00:00:48 Longevity In The Fitness Industry. 00:07:08 Building A Business Requires Hard Work And Networking. 00:10:29 Commitment And Persistence In Writing. 00:16:35 Dedicate Time To Accomplish Goals. 00:21:06 Use Humor And Pop Culture. 00:31:03 Writing Is Invaluable For Effective Communication. 00:36:58 Writing Is Essential For Coaches. 00:45:26 Transition From Coach To Business Owner. 00:48:01 Intermediary For Small Business Growth. 00:52:41 Scaling Your Business For Success. 00:58:02 Introverted Coaches Need Downtime Too.    

Nathalia Melo’s guide to what you can do with opportunities and connections. Finding out what you can do to improve on the business side. Visit Coach Catalyst’s Webpage Get Updated with our Newest Podcast Episodes by following us at Instagram, Facebook, Youtube, and Tiktok Follow Nathalia Melo’s socials: https://www.instagram.com/nathaliamelofit/ https://podcasts.apple.com/us/podcast/unfiltered-fit-life/id1686378475 https://nathaliamelofit.com/     Show Notes: 6:03 - 6:33 Nathalia talks about going for opportunities and possibilities  9:45 - 10:30 The moment she wanted to compete in bodybuilding 10:31 - 11:00 Nathalia talks about what came after her first competition and how she wanted to learn and help other people in different scenarios in the fitness world 13:08 - 13:59 Nathtalia talks about how she got into bikini bodybuilding 18:06 - 18:32 Going for Ms Olympia 22:48 - 23:26 Competing can be a marketing tool 24:39 - 25:20 Nathalia talks about competing as a way to build relationships and opening doors to opportunities 28:30 - 29:19 The importance of  building relationships 37:39 - 38:27 Acquiring the knowledge to better help other people 39:54 - 40:44 Nathalia talks about being genuine and working with people you want to work with 41:47 - 42:40  Something out of passion would eventually would create an income to match it 43:35 - 43:53 Investing in yourself to better serve your clients 44:53 - 45:46 Nathalia talks about being transparent of who she is on and off social media 47:10 - 47:59 Nathalia talks about her goals for her clientele  52:49 - 53:22 Nathalia talks about her increasing her price to funnel out clients that are not invested in themselves 1:01:08 - 1:02:00 Nathalia talks about the future of her program 1:06:54 - 1:07:37 Nathalia talks about talking to people and being able to build relationships and clients off it and finding the people you want to work with 1:09:02 - 1:09:43 Nathalia talks about having less is more and knowing your client deeply to better help them   Were you satisfied with this podcast? Don't forget to tag us in our socials!     

On this coaching call podcast we got to speak with Kelsey, a personal trainer. Kelsey starts off the episode talking about using Facebook to post his programs and testimonials to generate credibility. Trevor talks about leveraging and offering previous clients to try online training. Trevor then talks about contacting people you have worked with at the gym for potential clients. Trevor also talks about using offline marketing for online coaching. Trevor then talks about the importance of offline marketing as it is easier to build trust and authority rather than doing it online. Trevor then talks about the importance of having customer conversations. Trevor also talks about focusing first on organic growth. Trevor also emphasized having more conversations with clients for lead generation. Trevor talks about solving the clients problems first than promoting specific workout programs. Trevor then finishes off the episode talking about following up and checking in with clients weekly.  

On this coaching call podcast episode we got to speak with Seth, a personal trainer. Trevor starts off the episode talking about leveraging the offline world to build growth in the online world. Trevor explains the approach when it comes to the online world and how it helps out some clients. Trevor then talks about having clear communication with clients to better help them attain their setout goals. Trevor talks about the importance of leveraging and building relationships and communities with clients. Trevor also talks about how public speaking in events and with the community helps build up your trust factor with clients. Trevor also talks about leveraging your current clients base for growth and referrals for future clients. Trevor talks about using shorter programs to attract more clients and getting fast testimonials and feedback to show potential future clients. Trevor finishes off the episode talking about leveraging your current clients now and using them as leverage for growth.  

On this coaching call podcast episode we got to speak with Rick, a personal trainer. Trevor starts off the episode talking about how he utilizes the Coach Catalyst app.Trevor then talks about how he has 2 different specific processes between prospects and already members each to cater to communication and tracking. Trevor also talks about systemizing client data for efficiency. Trevor then talks about the future visibility for clients in the Coach Catalyst app. Trevor then enumerates the benefits of using the Coach Catalyst app. He then talks about leveraging nutrition coaching for growth.Trevor then talks about charging more for additional services. Trevor finishes off the episode talking about switching to virtual training and meetings for accessibility for clients.

On this podcast episode we got to speak with Ben Mayfield-Smith, founder of Matter Athletica . Ben starts off the episode talking about the value of authenticity and being passionate when he started Matter Athletica. He then talks about the three pillars of success he built around his company. He also talks about the importance of taking small steps towards your goals. Ben then tells the story of how he got into the coaching space. He also talks in depth about the framework that Matter Athletica was based on. He then talks about the goals he wants with his clients.  Ben talks about taking the risks to prove yourself by getting results. Ben then tells the story of his first clients and how he took the risks with them and how they ultimately got him to this point. He then talks about utilizing the Coach Catalyst app with his clients for their weekly catch up assessments and how it further helped his clients. Ben then talks about building a community with his clients through being vulnerable and transparent with them. He also talks about prioritizing education for the clients. Ben then talks about what he would change if he’d start Matter Athletica all over again. He then finishes off the episode talking about the future of Matter Athletica and how they are going to focus on the education side of things.

We continue on the second part of the Podcast Episode with Nolan Harper. Nolan starts off the episode talking about how to grow an audience on Youtube. He then states how Youtube shoes are the easiest way to be found by your target audience. He then talks about the importance of creating an intincing title alongside an engaging thumbnail to lure possible clients. He also talks about directing all traffic from other social media platforms to Youtube. Nolan then talks about creating quality content rather than focus on aesthetics of the video. He then encourages leveraging short forms of content as it is easily consumed. He states on creating content based on your clients rather than creating content for yourself. Nolan also talks about the importance of giving value to get reciprocated with value also. He then talks about having a better return of investments running ads on Youtube rather than running them on other social media platforms. He then talks about where the coaching industry is heading and how collaboration between coaches and programs will shake out the bad products or programs. He then finishes off the episode talking about how the coaching and fitness industry is moving towards collaboration events in the future.  

On this first part of a two parter episode we got to speak with Nolan Harper. Nolan starts off the episode talking about how he started getting into the fitness space. He then talks about how he wanted to become a Navy Seal but life had other plans in store for him. He talks about his new career path after he got out of the military. He talks about how risk takers actually are in skydiving and base jumping. He then tells the story of his past 7 failed businesses and how he still wanted to make a business and make it a goal to make it successful. He then talks about how he got into a big debt and how he overcame that situation. He also talks about how obsession and focus can ultimately lead to one thing and can lead to success. Nolan then talks about the power of focus in achieving your goals. He then tells the story of learning marketing skills through experience and learning under Alex. He also talks about how Youtube is going to be the best platform for marketing with ads. He also states that Google is the ultimate platform for running ads. He then finishes part one of the podcast talking about how both Youtube and Google are the most optimal platforms for ads.

On this podcast episode we got to speak with Morgan, a personal trainer catering to busy moms. Morgan starts off the episode talking about the specific goals her clients have which are busy moms. She then talks  into detail about the current program she is running with her clients. She then talks about wanting to create scalable and customizable programs specific to each of her clients. Trevor then gives Morgan advice on knowing her clientele and how to serve them better and help achieve their goals. Trevor then talks about the difference in evergreen strategy versus a close door type of program and names the benefits of them. He then talks about the pricing of programs and to offer clients that complete her programs to higher tier programs that would benefit them at a specific price. Morgan then talks about creating simple yet customizable programs for her clients. Trevor goes in depth on customizing programs to cater to each one of the clients which would help then attain their specific goals. Trevor then talks about building out the curriculum of the program. He then talks about focusing on the execution of the program over taking more time in creating the program. Trevor then also talks about evolving the program alongside the progress of each client and basing it on their feedback. Trevor then talks about launching the program even before it is finished as it also helps you finish the program alongside the clients. He then talks about leveraging the Coach Catalyst app resources to their advantage. Trevor finishes off the episode talking about exchanging free content for email address for clients as it would benefit you in the long run for upcoming clients in the future.  

On this podcast episode we got to go on a coaching call with Marlena, a Personal Trainer. Marlena starts off the episode talking about her training studio and how she also transitioned to both in person training and online. She then talks about overcoming the hurdles she faced and states the reason for going on to this coaching call with Trevor. Trevor gives Marlena advice on how to tackle clients when they are finished with their 6 week program with Marlena. Trevor explains an idea about how there are different ways a client program will go over. Trevor goes into chagrin with the right amount to the clients and finding the right amount of pricing. Trevor then explains the advantages of posting the accomplishments of her clients as it boosts the drive of her other clients. He then talks about pricing in packages rather than charging by sessions and the advantages of that approach. He also talks about renewal of services for clients done with their programs and offering them options that should make it feel like a true service rather than a commodity. Trevor finishes the episode talking about the pros and cons of moving to a semi private session with a lot of benefits rather than the traditional one-on-one.