

Coach Catalyst Podcast
Coach Catalyst
The Coach Catalyst Podcast, hosted by Trevor Wittwer (multi-unit gym owner and software founder), explores the stories behind the great coaches and epic businesses in the health, fitness, nutrition, and coaching industry. We unpack the early struggles, successes, and lessons learned so you don't have to make the same mistakes. Then, we rub the crystal ball and explore the future and how you should be positioning yourself to win in the next 3 to 5 years.
If you help people improve their lives through coaching this podcast is for you. Each episode will give you the opportunity to stand on the shoulder of a giant and build a career that has a massive impact on the world.
If you help people improve their lives through coaching this podcast is for you. Each episode will give you the opportunity to stand on the shoulder of a giant and build a career that has a massive impact on the world.
Episodes
Mentioned books

May 28, 2023 • 1h 7min
Episode 41 - Alex Povey
Get ready for an awesome podcast episode with a special guest, Alex Povey! Alex shares his journey in the fitness world, becoming a successful coach and entrepreneur. Discover how he understands what people need and provides exceptional service. Learn about meeting clients where they are and creating content they love. Hear the inspiring story behind Alex's targeted audience, helping struggling coaches find clients. Learn how he built his business around his first client, turning it into success. Explore the positive impact of COVID on the fitness industry, especially online platforms. Discover the benefits of competition and collaborations for attracting new clients. Alex's philosophy focuses on empowering small fitness coaches and growing the industry. Don't miss his valuable advice on getting more clients. Tune in for wisdom from Alex Povey, igniting your journey to coaching excellence and success!

May 21, 2023 • 57min
Episode 40 - Tim Lyons & Randy Angsten
On this podcast episode we got two great speakers in Tim Lyons and his business partner Randy Angsten. Tim starts off the episode talking about how rebranding his previous gym tackled and fixed the previous problems he had with the business. Tim then talks about how he kept his clients through the renovation of his gym by devising a great idea to split the gym into two and work on renovation on one side and change as he progressed and eventually closed the gym for only 7 days to complete the renovations. Randy then tells the story of how he met Tim and eventually created a business and became business partners. Time then goes into detail on the benefits of semi-private training sessions that their gyms run and how efficient it is. Randy also goes into saying the mission statement of ProFit and goals are with the business. Time then talks about the impact of ProFit to his life and the benefits he got out of it. Tim talks about the importance of trusting your team in making decisions on your behalf rather than waiting for Tim input and slowing down the progression. Tim also talks about how he created the Iron Circle Mastermind. Randy doubles down on the idea of masterminds and talks about the benefits to going to masterminds. Trevor chimes in with the healthiness of having competition with your business and how it is not a bad thing to have. Tim talks about their other event Growth Summit Events and how he wanted to create it for the industry. Randy talks about what differentiates their events from the rest. Randy caps off the episode talking about their ultimate goal as a business and how they want to see gym owners succeed in their respective businesses.

May 14, 2023 • 1h 6min
Episode 39 - Amanda Hanquist
On this podcast episode we have a fantastic speaker in Amanda Hanquist, founder of FIT CFO. Amanda starts off the episode talking about what got her started with Fit CFO. She then shares about how Fit CFO turned from being a financial coaching platform but grew into a full service accounting firm for health and fitness professionals. She then explains how it is transitioning from a nutrition coach to a full time business owner. With her shares of bottlenecks and struggles she faced starting Fit CFO. Trevor then gives an insight about finding the right business partners and communication between partners. Amanda proceeds to give advice which she mentioned having 3 bank accounts and how it would be beneficial in managing your finances. She then talks about the problems business owners would face when trying the financial side of their businesses. This podcast includes a list of useful tools new business owners can utilize and help them with the financial side of their businesses. The podcast finishes off with Amanda talking about utilizing tax benefits to build your retirement wealth. 6:09 - 7:00 Amanda talks about what got the started with Fit CFO 11:06 - 12:04 Amanda talks about how Fit CFO was initially a financial coaching platform but grew into a full service accounting firm for health and fitness coaches 15:47 - 16:28 Amanda talks about her transition as a nutrition coach to a business owner 19:48 - 20:26 Amanda talks about the bottlenecks and struggles they faced starting Fit CFO 26:51 - 27:30 Trevor talks about finding the right business partner and communicating when problems arise 30:02 - 30:56 Amanda talks about the three bank accounts an business owner should have 35:09 - 35:56 Amanda talks about the problems business owners would encounter when trying the financial side of their business 41:00 - 42:37 Amanda talks about the tools a new business owner can utilize 58:08 - 58:41 Amanda talks about utilizing tax benefits to building your retirement wealth

May 8, 2023 • 1h 18min
Episode 38 - Josh Leve
On this podcast episode we got to speak with a great speaker, Josh Leve. Josh starts off the episode talking about how he got started with his Fitness Association. He then gives an insight about what it is like being an entrepreneur. He then talks about the advantages of joining his Fitness association and how it would benefit his clients. Josh then stories about how he got traction with his business early on. He also talks about the importance of both in person conferences and the vast advantages of virtual conferences and how he thinks this is where the fitness industry is heading. He then talks about the future for his company and the goals he would like to achieve. He also gives insight into what are the themes the fitness industry is leaning towards. He then finishes off the episode giving advice for new fitness business owners.

Apr 30, 2023 • 1h 5min
Episode 37 - Jennifer Broxterman
On this podcast episode we got a returning speaker Jennifer Broxterman, owner of Prosper Nutrition. Jennifer starts off the episode talking about her business Prosper Nutrition and how it differs from the other nutrition companies. She then talks about the struggles she faced owning two companies at the same time. She explains the importance of finding the right people to help your business grow. She also talks about connections and how important it is to help your business. She then gives advice to business owners. She then talks about finding your scope and helping the world become a healthier place. She then talks about how she is online and how she likes being authentic and genuine even on social media. She shares about how she wants to keep growing as a person and become even better. Trevor finishes the episode by talking about the different approaches business owners can do to better their business.

Apr 23, 2023 • 1h 21min
Episode 36 - Mark Fisher
On this podcast episode we got a fantastic speaker in Mark Fisher, founder of Mark Fisher Fitness. Mark starts off the episode talking about how he started Mark Fisher Fitness. He then talks about what makes a coach successful. He walks us through the story of what got him into fitness and the fitness industry. He continues the story with how he found his niche for Mark Fisher Fitness by starting to train his friends and professional actors. He talks about his 6 week transformational training program that he used when he started his business. Mark then talks about the benefits of the 6 to 1 small group model that he utilizes. He then talks about why he ventured into franchising his business. He then talks about how his skills improved over the years with his businesses. He tells stories about his passion for fitness and the fitness industry. He then finishes the episode giving an advice for people in a leadership role in a business on how to develop their skills.

Apr 16, 2023 • 53min
Episode 35 - Ali Gilbert
On this podcast episode we continue to speak with Ali Gilbert. Ali starts off the episode talking about what coaches need to learn first before engaging into online training. She then talks about why she loves coaching and helping her clients. She then tells stories about why she likes growing her business and the fulfillment she gets from it. She also talks about why she loves going to live events. She then goes into detail about the problem in mens health and fitness. She then talks about creating a community bond within her clients group training sessions. She then talks about the beauty of online coaching. She finishes off the podcast giving advices for coaches that want to transition into online coaching and how building trust first is important for your clients. 4:37 - 5:43 What a coach needs to learn before going into online trainings. 8:47 - 9:15 Ali talks about what she loves with her current work now. 15:02 - 15:51 Ali Gilbert talks about why she likes growing her business. 17:13 - 17:39 Ali shares why she loves going to live events. 24:44 - 25:29 The problem with men in regards to asking for help. 34:02 - 34:34 Building a community bond with group training programs. 37:03 - 37:38 Beauty of the online coaching space. 40:22 - 41:08 Ali gives advice for coaches that want to transition into online coaching and growing trust in your clients.

Apr 9, 2023 • 47min
Episode 34 - Ali Gilbert (Part 1)
On this podcast episode we got a great speaker in Ali Gilbert, an expert in men's health. Ali starts off the episode talking about what got her interested in men’s health. She then gives advice to new fitness coaches that are just starting. Trevor then gives his insights about the benefits of working first in big box gyms. Ali tells the story about transitioning into online coaching and talks about what she loves doing with her business. She then talks about the importance of live events and the connections you would get from those events. She then goes into creating a hierarchy for coaches that they would create for goals they would want to achieve. She then goes into finding your niche and finding the people demographic you would want to work with. Ali talks about benefits of training in person first rather than jumping into online training directly. Ali then gives insight into what online coaching is. She then finishes off the first part of this two parter podcast talking about getting coaching staff to help you grow your business and talks about what it takes to be online coaching.

Apr 2, 2023 • 1h 15min
Episode 33 - Lauren Ammon
On this podcast episode we have a fantastic speaker in Lauren Ammon. The episode starts off as Trevor talks about the importance of surrounding yourself with people that support and inspire you. Trevor then talks about the impacts that good and bad coaches have on their clients. Lauren then talks about the moment she got the idea for an opportunity to utilize her former career as a swimmer and also as a former HR. Lauren goes into the structure of her program to better help young student athletes; she also explains how she structures her programs depending on her clients. Lauren talks about how she got the word out to her clients about her business. Lauren talks about how she likes working with young high achieving athletes . Lauren then explains about the training process of her training programs sessions. Lauren then talks about the effect and outcome of her program in terms of improvement with her clients. Lauren then finishes off the podcast episode talking about the future she wants for herself and her business. 6:42 - 7:16 People you should surround yourself with. 13:18 - 13:37 The impact of Good coaches and Bad coaches. 22:59 - 23:44 Lauren shares about the moment she thought of an opportunity to utilize her career as a swimmer and as an HR. 28:56 - 29:46 Lauren talks about how she got into the structure of her program to better help young student athletes. 30:26 - 31:28 Lauren talks about how she structures her programs by her clients. 32:06 - 32:38 Lauren talks her getting the word out, getting clients and how she did it. 32:51 - 33:23 Working with high achieving athletes. 35:30 - 36:41 Lauren talks about the training process in her program session. 42:00 - 42:50 Lauren shares the expertise and the efficiency of the program in terms of improvement with her clients. 59:39 - 1:0035 The growth you should want with yourself and your business in the future.

Mar 26, 2023 • 1h 7min
Episode 32 - GREENLIGHT Personal Training (Jeff and Dan)
On this episode we got to talk with both Jeff Larsh and Dan Visentin, co-founder of Greenlight. Jeff starts off the episode talking about if he can go back 5 years what he would change. Dan then talks about their business model at Greenlight with the small group personal training model. Dan talks about the three major problems they figured out in the fitness business and that’s how they think of the small group training sessions model that would tackle these problems. Dan then goes into detail about what their programs at Greenlight offers and they keep clients invested long term. Jeff goes on talking about why they chose to go with the franchising route. Dan then talks about why franchisees would choose greenlight over other competing franchising brands. Jeff and Dan both talk about the struggles and challenges they have faced being young franchisors. Dan also talks about what differentiates them from other franchisors . Jeff then finishes off the episode talking about all the perks of small group private training sessions against one on one training sessions.