

Coach Catalyst Podcast
Coach Catalyst
The Coach Catalyst Podcast, hosted by Trevor Wittwer (multi-unit gym owner and software founder), explores the stories behind the great coaches and epic businesses in the health, fitness, nutrition, and coaching industry. We unpack the early struggles, successes, and lessons learned so you don't have to make the same mistakes. Then, we rub the crystal ball and explore the future and how you should be positioning yourself to win in the next 3 to 5 years.
If you help people improve their lives through coaching this podcast is for you. Each episode will give you the opportunity to stand on the shoulder of a giant and build a career that has a massive impact on the world.
If you help people improve their lives through coaching this podcast is for you. Each episode will give you the opportunity to stand on the shoulder of a giant and build a career that has a massive impact on the world.
Episodes
Mentioned books

Apr 29, 2024 • 1h 28min
Episode 61 - The Evolution of Macros First
In this exciting episode of the Coach Catalyst podcast, Trevor sits down with Jacob from Macros First to uncover their groundbreaking method for macro tracking. Whether you're interested in business building, nutrition, or macros, this episode is a must-listen. Tune in for valuable discussions on entrepreneurship and nutrition with Jacob from Macros First. Episode Shownotes [00:01:32] Macro tracking and podcast ideas. [00:03:29] Tracking macros and fitness diets. [00:08:44] Streamlining coaching processes. [00:11:10] Spreadsheet goes viral. [00:15:00] Partnership with nutrition coaching platform. [00:20:13] Sustainable growth and profitability. [00:25:12] Evolution of meal tracking app. [00:29:53] Freedom in early business stages. [00:31:20] Customer feedback and product development. [00:37:43] A roadmap written in pencil. [00:41:02] Playing the long game. [00:44:58] Making the jump to entrepreneurship. [00:48:52] Innovating in a crowded space. [00:52:22] Turning weakness into strength. [00:56:03] Monetizing free user base. [00:57:52] Exploring pricing tiering structures. [01:03:47] The impact of community. [01:07:45] Transparency and problem-solving. [01:08:47] Removing friction in processes. [01:14:54] Social media marketing aspect. [01:17:16] Exciting goal object changes. [01:19:46] Daily energy expenditure reporting. [01:24:24] Cartoon world to live in.

Mar 18, 2024 • 1h 38min
Episode 60 - Inventing Elite Performance
David Weck, inventor of the BOSU ball, is interviewed in this podcast episode. Weck introduces himself as an inventor and biomechanist who is passionate about efficiency in human movement. He discusses his background in football and weightlifting, sharing how these experiences influenced his interest in optimizing athletic performance. The conversation delves into the importance of speed, jumping ability, and agility as measures of athletes' capabilities. Visit Coach Catalyst’s Website Get Updated with our Newest Podcast Episodes by following us at: Instagram, Facebook, X, Youtube, and Tiktok Don't forget to tag us! Want to know more about David? Follow his socials! → Website → Instagram → Weckmethod Shownotes: 00:02:03 - Inventor And Biomechanist David Weck Discusses His Passion For Efficiency And His Drive To Help Elite Athletes Improve. 00:11:35 - Head Alignment Affects Running Efficiency. 00:18:06 - Overcoming Pain Through Trial And Error. 00:28:56 - Bosu Ball Aids Knee Recovery. 00:39:39 - Utility Products Open Doors. 00:43:45 - Invention Requires Time And Coordination. 00:47:12 - Rope Flow Improves Athletic Performance. 00:54:13 - Improved Athletic Performance Through Overload. 00:59:22 - Train Fluidity And Efficient Movement. 01:06:28 - Science And Art Must Align. 01:15:13 - Coiling Core Training Maximizes Potential. 01:17:27 - Strength Training Is Valuable For Football. 01:27:16 - Ropes Are The Key To Athleticism. 01:28:49 - Training Tools Can Empower And Improve Lives. 01:37:24 - Leverage Your Capacity With Catalyst.

Mar 10, 2024 • 1h 10min
Episode 59 - Nutrition's Secret Ingredient
In this episode of the Coach Catalyst podcast, host Trevor Wittwer interviews Sohailla Digsby, a registered dietitian (RD) who has made a significant impact in the world of fitness and nutrition. Sohailla discusses her decision to major in dietetics after being a dancer and her internship experience that exposed her to various aspects of nutrition, including clinical work. She reveals her passion for prevention and wellness and how she started developing programs based on the needs of people in fitness centers. This episode provides valuable insights into Sohailla's journey and her successful career as a speaker, author, and CEO of Best Body Nutrition and Fitness. Visit Coach Catalyst’s Website Get Updated with our Newest Podcast Episodes by following us at: Instagram, Facebook, X, Youtube, and Tiktok Don't forget to tag us! Want to know more about Sohaila? Follow her socials! → Website → Instagram → Facebook Show Notes: 00:04:23 Listen To The Needs Of Others. 00:05:00 Creating A Role As A Dietitian In A Gym. 00:11:09 Importance Of Listening To Consumers. 00:15:04 Importance Of Evidence-Based Nutrition. 00:19:49 Successful Event With Positive Feedback. 00:28:08 Book Can Lead To Opportunities. 00:29:47 Taking Risks And Evolving In Business. 00:36:08 Value Your Personal Values. 00:42:08 Tiered Membership Model For Wellness. 00:52:49 Know Your Values, Set Boundaries. 00:56:42 Be Flexible And Open-Minded. 01:00:34 Listen And Meet People Where They're At. 01:03:24 Systematize Your Business For Scalability. 01:09:14 Learn From Others' Stories.

Mar 3, 2024 • 1h 36min
Episode 58 - Overcoming Difficult Odds
On this episode of the Coach Catalyst podcast, host Trevor Trevor Wittwer interviews Evans Armantrading, the owner of CNU fit. The conversation covers Evans' journey from a troubled childhood to building a successful fitness business. They also touch on the topic of parenting and how to create artificial adversity for children. With insights into the fitness industry and personal anecdotes, this episode offers value for both parents and gym owners. Visit Coach Catalyst’s Website Get Updated with our Newest Podcast Episodes by following us at Instagram, Facebook, X, Youtube, and Tiktok Don't forget to tag us! Want to know more about Evan? Follow his socials! → Website, Instagram, and Facebook Show Notes 00:01:08 - Adversity Can Fuel Personal Growth. 00:09:56 - Starting Small Can Lead To Big Growth. 00:13:38 - Faith And Serving Others Bring Blessings. 00:18:23 - Efficient 30-Minute Training Model. 00:24:38 - Client Autonomy In Training. 00:26:12 - Standardized Training Programs For Success. 00:32:14 - Transitioning From Individual To Business. 00:35:25 - Build A Strong Team For Success. 00:43:25 - Success Is Defined Individually. 00:45:37 - Success Is A Progressive Realization. 00:53:39 - Resilience And Determination Lead To Success. 00:56:32 - Creating Adversity Helps Foster Growth. 01:04:41 - Building Resilience Through Intentional Parenting. 01:09:54 - Local Clout Is Valuable. 01:12:00 - Grinding And Perseverance Lead To Success. 01:19:18 - Expanding Business Through Social Media. 01:24:45 - Staffing Process Emphasizes Cultural Fit. 01:26:03 - Invest In Staff Development And Culture. 01:32:49 - Leveraging Technology For More Efficiency. 01:36:16 - Embrace Technology, Change Lives.

Feb 26, 2024 • 1h 28min
Episode 57: Balancing Priorities
Jason Curtis's interest in physical training began at a young age through his involvement in combat sports. He eventually joined the military and became a fitness coach. He talks about his journey and his desire to help others improve their fitness. Visit Coach Catalyst’s Website Get Updated with our Newest Podcast Episodes by following us at Instagram, Facebook, Youtube, Tiktok and X Don't forget to tag us! Want to know more about Jason? Follow his socials! Facebook, Instagram, Youtube, LinkedIn, Tiktok and Website Shownotes: 00:02:26 Passion For Fitness From Childhood. 00:11:57 Military Fitness Training Evolving With Time. 00:18:20 Embrace Contrast In Training Goals. 00:21:26 Naive Optimism Leads To Success. 00:26:29 Building A Gym Requires Investment. 00:30:14 Naive Optimism In Business. 00:43:20 Balancing Work, Family, And Passion. 00:43:26 Balancing Work And Family Life. 00:49:14 Instagram Posts As Educational Content. 00:56:09 Focus On Conversion, Not Engagement. 00:59:03 Balancing Time Between Gym And Content Creation. 01:07:16 Fitness Training Can Transform Health. 01:08:54 Fitness Racing Is A Growing Sport. 01:16:03 Potential For Profitable Fitness Races. 01:19:02 Fitness Racing Events Can Be A Profitable And Effective Way To Build Community And Increase Gym Membership. 01:27:41 No Takeaway.

Feb 18, 2024 • 1h 26min
Episode 56: Investing In Health For Wealth
In this podcast episode, the host interviews Yuri Elkaim, the founder and CEO of Healthpreneur. Uri shares his journey in the health and fitness industry, starting as a pro soccer player and experiencing hair loss due to an immune condition. He pursued education in kinesiology and holistic nutrition and discovered powerful principles for health and energy. Yuri went on to coach clients on nutrition and wrote a bestselling book. He then founded Healthpreneur to help health professionals grow their businesses online. The episode highlights Uri's unique approach to building online businesses and discusses his success in building two seven-figure businesses. Visit Coach Catalyst’s Website Get Updated with our Newest Podcast Episodes by following us at Instagram, Facebook, Youtube, Tiktok and X Don't forget to tag us! Want to know more about Yuri? Follow his socials! Facebook, Instagram, Tiktok, and Website Shownotes 00:02:39 Health Journey Leads To Coaching. 00:06:08 Coaching Is Transformational And Impactful. 00:10:02 Mindset Shift Is Key. 00:21:32 Slow Progress, Persistence Pays Off. 00:24:05 Mindset And Standards Matter. 00:29:18 Transition From Product-Based To Coaching. 00:34:00 Webinar Model For Fast Business Growth. 00:47:40 Value Your Worth, Charge More. 00:49:25 Invest In Coaching For Growth. 00:53:31 Awareness Is Key For Change. 00:59:13 Invest In Social Media Marketing. 01:07:52 Invest In Your Business Profitably. 01:08:29 Leverage Online Delivery For Growth. 01:13:49 Hire Higher Level People. 01:24:00 Bluey Cartoon Makes Parents Feel Inadequate.

Feb 10, 2024 • 1h 21min
Episode 55: "FIT" For An Event
The podcast features Ashley Dwyer, a pharmacist turned coach, who specialized in helping women get ready for their wedding day. She shares her unique approach to online coaching and how she was able to establish herself in the industry. The podcast highlights the challenges and triumphs Ashley faced while building her business and provides valuable insights for aspiring coaches. Visit Coach Catalyst’s Website Get Updated with our Newest Podcast Episodes by following us at Instagram, Facebook, Youtube, Tiktok and X Don't forget to tag us! Want to know more about Ashley? Follow her socials! Facebook, Instagram, Tiktok, and Podcast Shownotes: 00:01:01 Niche down to stand out. 00:13:17 Preventative medicine is essential. 00:20:35 Finding success through passion and perseverance. 00:22:29 Transition from wedding-focused coaching. 00:26:43 Taking calculated risks for success. 00:32:41 Cold DM outreach can be effective. 00:39:35 Evolution of coaching services. 00:47:48 Content creation is essential for business growth. 00:51:29 Embrace new skills and risks. 00:57:23 Persistence and hiring help are essential. 01:02:08 Loneliness in online work. 01:05:40 Maintaining a structured routine is important. 01:10:27 Building a team is challenging. 01:19:17 Tony Robbins' positive attitude is contagious.

Feb 4, 2024 • 1h 9min
Episode 54: Sleeping Your Way To Success
In this episode of the Coach Catalyst podcast, host Trevor Wittwer interviews Mollie Eastman, founder of Sleep is a Skill. Mollie shares her journey from experiencing lack of sleep due to her entrepreneurial pursuits to building a successful business focused on improving sleep. They discuss entrepreneurship and delve into the importance of sleep. If you're interested in learning about sleep and entrepreneurship, this episode is a must-listen. Visit Coach Catalyst’s Website Get Updated with our Newest Podcast Episodes by following us at Instagram, Facebook, Youtube, Tiktok and X Don't forget to tag us! Want to know more about Mollie? Follow her socials! Facebook, Instagram, X, and Podcast Shownotes: 00:02:12 Prioritize sleep for optimal performance. 00:06:22 Entrepreneurship is a personal growth opportunity. 00:11:55 Resilience and gratitude are key. 00:19:24 Consistency and commitment bring success. 00:21:20 Showing up is half the battle. 00:29:08 Acceptance is key for sleep. 00:32:01 Importance of circadian rhythm 00:40:05 Understanding the importance of chronobiology. 00:43:32 Importance of environmental cues. 00:47:03 Sensitivity to light affects sleep. 00:52:52 Prioritize consistent sleep habits. 00:57:53 Prioritize sleep for better wellness. 01:03:11 Optimize sleep environment for better rest.

Jan 26, 2024 • 1h 35min
Episode 53: Building A Business From The Bottom
This podcast episode features Aram Grigoriam,sharing his story of building a coaching business and offers insights and tips for others in the industry. He emphasizes the importance of starting in-person coaching to develop communication skills and acquire soft skills that are crucial for helping clients. The podcast also touches on the speaker's financial situation and their determination to succeed despite limited savings. Visit Coach Catalyst’s Website Get Updated with our Newest Podcast Episodes by following us at Instagram, Facebook, Youtube, Tiktok and X Don't forget to tag us! Want to know more about Aram? Follow his socials! Youtube, Instagram, and Podcast Shownotes: 00:00:02 Build Business Around Existing Products. 00:05:06 Women Need Realistic Fitness Information. 00:11:24 Coaching Requires Personal Attention. 00:19:12 Balance Expectations And Set Boundaries. 00:29:07 Empower Clients For Long-Term Success. 00:34:31 Coaching Is About Reinforcement And Simplicity. 00:35:59 Virtual Assistants Improve Client Experience. 00:40:04 Real-Time Feedback Improves Training. 00:44:39 Staying Organized And Responsive Is Key. 00:49:24 Deal With Difficult Coaching Clients. 00:56:44 Clear Expectations Prevent Communication Breakdown. 00:59:30 Level Of Care Is Crucial. 01:04:08 Education Is Key For Success. 01:09:29 Education-Forward, Inclusive, And Enjoyable. 01:12:07 Networking And Camaraderie At Events. 01:16:49 Supportive Community At Affordable Price. 01:22:02 Passion For Art Over Money.

Jan 22, 2024 • 1h 13min
Episode 52: Making A Difference With Personal Training
This episode features Jeff Schumacher, who talks about his experience in the fitness industry. He began with the goal of training athletes but ended up focusing on personal training. Jeff shares the growth of Gage Strength Training, which started as a bootcamp-style facility and expanded to over 500 clients. He also discusses Engage Personal Training, a boutique-style small group strength training studio, and their plans to open multiple locations. The podcast delves into the logistics of running a brick-and-mortar business and the balance between adult and athlete clientele. Visit Coach Catalyst’s Website Get Updated with our Newest Podcast Episodes by following us at Instagram, Facebook, X, Youtube, and Tiktok Don't forget to tag us! Want to know more about Jeff? Follow his socials! Website, Instagram 00:01:57 Evolution from bootcamp to athletes. 00:05:19 MLS coaching: Basic training, evolving technology. 00:10:04 Accountability and communication software. 00:15:14 Evolved from boot camp model. 00:25:23 Creating templated programs for clients. 00:30:33 Boutique gym with individual programs. 00:35:53 Location selection for a gym is based on accessibility and population density. 00:41:05 Attention and personalization in coaching. 00:46:22 Client perception is key. 00:53:15 Pre-sale and paid ads success. 00:59:06 Invest in targeted advertising campaigns. 01:04:14 Opportunities for coaches to grow. 01:08:29 Moose are dangerous animals.