In this exciting episode of the Coach Catalyst podcast, Trevor sits down with Jacob from Macros First to uncover their groundbreaking method for macro tracking.

Whether you're interested in business building, nutrition, or macros, this episode is a must-listen. Tune in for valuable discussions on entrepreneurship and nutrition with Jacob from Macros First. Episode Shownotes

[00:01:32] Macro tracking and podcast ideas.

[00:03:29] Tracking macros and fitness diets.

[00:08:44] Streamlining coaching processes.

[00:11:10] Spreadsheet goes viral.

[00:15:00] Partnership with nutrition coaching platform.

[00:20:13] Sustainable growth and profitability.

[00:25:12] Evolution of meal tracking app.

[00:29:53] Freedom in early business stages.

[00:31:20] Customer feedback and product development.

[00:37:43] A roadmap written in pencil.

[00:41:02] Playing the long game.

[00:44:58] Making the jump to entrepreneurship.

[00:48:52] Innovating in a crowded space.

[00:52:22] Turning weakness into strength.

[00:56:03] Monetizing free user base.

[00:57:52] Exploring pricing tiering structures.

[01:03:47] The impact of community.

[01:07:45] Transparency and problem-solving.

[01:08:47] Removing friction in processes.

[01:14:54] Social media marketing aspect.

[01:17:16] Exciting goal object changes.

[01:19:46] Daily energy expenditure reporting.

[01:24:24] Cartoon world to live in.

Episode 61 - The Evolution of Macros First