Episode 43- Morgan (Coaching Calls)

On this podcast episode we got to speak with Morgan, a personal trainer catering to busy moms. Morgan starts off the episode talking about the specific goals her clients have which are busy moms. She then talks  into detail about the current program she is running with her clients. She then talks about wanting to create scalable and customizable programs specific to each of her clients. Trevor then gives Morgan advice on knowing her clientele and how to serve them better and help achieve their goals. Trevor then talks about the difference in evergreen strategy versus a close door type of program and names the benefits of them. He then talks about the pricing of programs and to offer clients that complete her programs to higher tier programs that would benefit them at a specific price. Morgan then talks about creating simple yet customizable programs for her clients. Trevor goes in depth on customizing programs to cater to each one of the clients which would help then attain their specific goals. Trevor then talks about building out the curriculum of the program. He then talks about focusing on the execution of the program over taking more time in creating the program. Trevor then also talks about evolving the program alongside the progress of each client and basing it on their feedback. Trevor then talks about launching the program even before it is finished as it also helps you finish the program alongside the clients. He then talks about leveraging the Coach Catalyst app resources to their advantage. Trevor finishes off the episode talking about exchanging free content for email address for clients as it would benefit you in the long run for upcoming clients in the future.