180Sites.com founder Ryan Golgosky joined me on Ditching Hourly to explain in detail how his web design company manages to add and service more than 30 new clients per month!Ryan’s Links:180sites.com ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!

Cross-post from The Business of Authority:Seth Godin joins us again, this time to answer the core question in his brand-new book “The Song of Significance”: What does it take to do work that matters?Talking PointsWhy right now is the best time ever to make a significant contribution to the change you want to see in your world.The importance of focusing on the smallest viable audience to accomplish significant work.How to transform your work into your art (hint: it includes the story you tell yourself about where you’re going).Why “soft skills” need to be considered as “real skills”—and why they are often far more valuable than skills that can be easily measured.What to tell yourself to push past imposter syndrome.Quotable Quotes“It's way more likely that adroit, committed, passionate, smart people are going to realize they have more tools than anyone on Earth ever had before.”—SG“What I'm trying to help undo is industrial brainwashing and remind people that significance comes from making a change in the world.”—SG “I've done more than 200 projects in my career. I've never missed a budget, and I have never missed a deadline. And the reason is that when I run outta time, or I run outta money, I'm done.”—SG“The key to significant work, particularly for the soloist you're talking about, is understanding the power of the smallest viable audience. The goal cannot be the biggest possible audience, ‘cuz that will water down your work and wreck it.”—SG“Part of my contribution is helping people tell themselves a story so they can transform parts of their day from work to art.”—SG“Real skills are honesty, generosity, leadership, connection, charisma, creativity, a sense of humor.”—SG “We have filled our lives with dangerous, ineffective proxies. Things we measure that look like they're gonna give us a hint as to what we're gonna get, but they don't.”—SG“People say, how do I get rid of imposter syndrome? And I say you can't. And that's a good thing because feeling like an imposter is a symptom that A, you're not a sociopath, and B, you're actually doing something difficult. Something important, something that might not work, something you can't prove because you're leading.”—SGLinksThe Song of SignificanceThe Carbon Almanac ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!

Denis Čahuk (aka “Coach Denis”) joined me on Ditching Hourly to share his experiences as an engineering team coach in the tech industry. He discusses his coaching approach of on-the-job training, or just-in-time training, and his focus on helping tech leaders improve modularity and productivity. He also shares insights on attracting leads, ideal buyers, expensive problems, and improving ROI. Additionally, he discusses his strict KPIs, pricing model, cancellation of sprints, use of JIRA, and minimal rituals for successful teams.05:50 - “My ideal buyer is a tech lead, an engineering manager, some kind of VP, or a tech technical leader in engineering that has direct reports who are individual contributors.”17:51 - “It is really easy to avoid Friday releases if you plan not to do them.”22:22 - “I wrote a script that mimicked doing exactly what the dev did, but it took them two hours, and my script runs it in 40 seconds.”33:29 - “They would waste 30 minutes every day just checking, ‘Wait, do you mean the thing thing or the other thing thing?’”36:35 - “But what we are measuring with that last subjective metric is essential. And if the team did well this sprint, did they celebrate?”47:31 - “I encourage them to cancel the sprint once the team is no longer following the goal.”Related links:https://www.linkedin.com/in/deniscahuk/https://craftingtechteams.substack.com/ ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!

Longtime friend-of-the-show and “three-peat” guest Geraldine Carter returns to go deep on the trials, tribulations, and benefits of niching down on a target market.Talking PointsGoing all in and telling everyone where you’re headed is key to getting tractionIf starting from scratch, think about what gets you excited and what kind of work you enjoy doingDon’t be afraid to be transparent with existing clients when transitioning to a new nicheManaging cash flow is crucial during the transition periodNot getting traction feels uncomfortable but should be serially solved, while not fitting into a niche is a feeling of discomfort that doesn’t go awayNiching down has many advantages, including having your own set of people and having more control over your calendarACFA can sell certain kinds of financial advisory products and services, but it’s more common for certified financial planners and financial advisorsQuotable Quotes04:27 “They know down deep inside where they wanna be, but they just haven’t given themselves time and space or permission to let that idea surface as a possible business model.”21:50 “Once you dive into your niche, you realize just how much there is to learn.”24:01 “It’s almost like a process of elimination where they need to know what wrong feels like in order to know what Right feels like.”26:32 “Who do you like working with? What gets you excited? What are the things that you think about when you can’t help thinking about them?”31:49 “It’s not the curfuffle that you imagine it’s going to be in your mind.”35:19 “There are a lot of pieces, there are a lot of moving parts, and it includes you having a good product, you talking about that product, but also not just talking, but speaking compellingly about the product.”41:15 “CPAs do have it easy in a way, and it’s fair that they are in a profession that is in some ways legally required to purchase the service of.” ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!

Dr. JJ Peterson, head of StoryBrand, joined me on Ditching Hourly to explain why he says, “You can't build a business on hourly billing.” JJ emphasizes the importance of value pricing and project-based billing for delivering results and customer satisfaction. He offers advice on storytelling and differentiation, finding your target audience, and building an email list for lead nurturing.Talking PointsBuilding value-add strategies is crucial to satisfying your customersProfessional pricing is focused on value for each project, not solely billable hoursValue pricing involves reverse engineering and scoping based on different budgetsProductized services can help predict income and make services profitable over timeStorytelling is a powerful tool for making sense of information and engaging customersMailing lists and podcasts can increase awareness and trustFind platforms where your target audience hangs out and offer value before sellingQuotable Quotes07:16 “Showing clients what kind of return they're going to get is a huge way to position yourself as value in the field.”22:00 “Story takes a bunch of information that's out there and puts it all in a form that makes sense to somebody.”29:00 “It's not about you, it's about what your skills and experience do to solve their problem.”35:28 “Clarify your message first. Figure out what your messaging is gonna be before you do spend money on anything, creating anything else.”37:33 “You wanna be on those stages. Then the second part about that is once you figure out where you wanna be, you wanna go into those places, and you wanna add a ton of value, don't wanna actually go in and sell.”39:25 “Building your audience with free stuff and then charge quote unquote for the next level, which is to get your email address.”47:07 “What you bring to businesses and the problems that you solve and the value that you bring is huge. So don't sell yourself short.”J.J.'s BioDr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He teaches leaders how to leverage the power of story in marketing and messaging to get results through his Marketing Made Simple Podcast. J.J. holds a Ph.D. in Communication and has spent the last 20 years practicing and teaching communication theory. He has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, is currently an adjunct professor at the Owen School of Business at Vanderbilt University, and has spoken to thousands of people about creating a clear message. As the Head of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their businesses.J.J.'s Linkshttps://storybrand.com/brandscripthttps://marketingmadesimple.com ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!

Tech trainer and coach Denis Čahuk joined me on Ditching Hourly to explain how he doubled his income by selling his value instead of selling his CV.Denis’ links:https://www.linkedin.com/in/deniscahuk/https://craftingtechteams.substack.com/https://www.youtube.com/@technologistpodcastAdditional notes from https://www.podcastshownotes.ai/Key PointsProductized services are key in creating an offer for clients rather than just presenting a list of skills.The process of discovering an offer's outcome and connecting it with the needs of the client is crucial for productized services.Embracing the value-based pricing approach helps clients see the benefits of paying for expertise rather than just services.Self-publishing on Gum Road can attract tech leads, engineers, freelancers, and individuals in tech looking for a career.Focus on the things that bring value and decide what not to do on a projectOvercoming self-inflicted limitations: Dennis holds tactical sessions to help teams break free from their own limitations and company culture.Finding what's valuable and doing nothing else: eliminating waste is more important than improving current processes.Best Quotes22:20 "That was super easy cuz by that point, I made like nine YouTube videos, which were about 30 hours of conversations."23:28 "It does seem to highlight those aspects of coding that make things easier to change and cheaper to maintain into the actual workflow."24:59 "Okay, this isn't about you, the developer. This is about your team and what your team might be going through."36:02 "It's like, okay, "how can we get fulfillment?" How can we get that kick-ass "hell yeah!" feeling for developers without forcing them to go vegan and do yoga."39:11 "And then rather than telling you, I also show you."43:16 "Just talk to the customer. Find out what's valuable and then do nothing else."49:32 "The overall message is "think bigger" and don't get hung up on wanting to grind on the disengagement of the employees." ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!

Our resident crypto expert and longtime friend of the show, Luke Willis, joined me on Ditching Hourly to explore the psychology and mechanics of inflation.Links mentioned in the episodeLuke’s Websites:https://lukewillis.com/https://thekoinpress.com/Milton Friedman Speaks: Money and Inflationhttps://www.youtube.com/watch?v=B_nGEj8wIP0 ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!

James Turner, partner at SNAP Copy, joined me on Ditching Hourly to explain the nuances and benefits of selling copywriting services by the credit, not by the hour or the word. About JamesJames E. Turner is a marketing strategist and conversion copywriter. He’s a partner at SNAP Copy, offering conversion-optimized copy on demand using a unique, credit-based system. Through his personal consultancy, Turner Creative, he works with founders of indie B2B SMBs to better position their value, understand their audience, and optimize their messaging & marketing. The best way to get in touch with James is to sign up for his short, off-beat daily emails about creativity, productivity, business ownership, and giving yourself a break at One Creative Moment.One Creative Moment - https://turnercreative.ck.page/one-creative-moment-signupTurner Creative - https://turnercreative.caSNAP Copy - https://snapcopy.coLinkedIn - https://www.linkedin.com/in/turnercreative/ ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!

Nick Loper of Side Hustle Nation joined me on Ditching Hourly to talk about how he grew his mailing list and podcast audiences to 100k+ each and how he got started making money without offering high-ticket services. Side Hustle Nation The Side Hustle ShowCustom Playlist http://hustle.showhttps://twitter.com/nloperhttps://www.linkedin.com/in/nickloper/(Additional show notes generated by Podium.page)Episode Keywords:Podcast Sponsorships, Monetizing Content, Content-First Businesses, Nick Loper, Side Hustle Show, Thought Leadership, Listener Pyramid, Email List, Mailing List, Multiple Income Streams, Online Content Empire, Freelancing, Consulting, Customized Playlist, Podcast Audience, Podcast Ad Sales, Sponsored Links, Evergreen Content, Facebook Groups, Keyword-Rich ContentEpisode Summary:In this episode, I explore podcast sponsorships and monetizing content-first businesses with guest Nick Loper, host of the Side Hustle Show. We discuss the importance of differentiating oneself from competitors and how publishing thought leadership can attract better clients. We delve into the challenges and potential benefits of monetizing a podcast through sponsorships and the significance of a captivating title. I also share my experiences in finding sponsors and growing my podcast audience. We also discuss the concept of climbing the listener pyramid, the importance of creating compelling content to attract and retain an audience, and the value of building an email list. I share my experience on the importance of mailing lists, the frequency of sending out newsletters and incorporating sponsored links as an additional revenue stream. We examine the numerous small income streams that can be generated through content-first businesses and strategies for building multiple income streams. Finally, we explore the benefits of a curated, customized playlist for podcast listeners and how it can help grow freelancing, consulting, and productized service businesses. By answering a few short questions, listeners can receive a selection of relevant episodes tailored to their interests and needs, ensuring they get the most out of their listening experience.Chapters:(0:00:00) - Monetizing a Podcast and Mailing List(0:10:05) - The Listener Pyramid(0:16:21) - Building an Online Content Empire(0:22:38) - Strategies for Building Multiple Income Streams(0:34:40) - Growing Freelancing and Consulting Businesses ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!

Canyon Trail founder Floyd May joined me on Ditching Hourly to describe his “shares” pricing model for software development.Floyd’s Links:https://canyon-trail.com/https://www.linkedin.com/in/floyd-may/ ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!