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Ditching Hourly
Bryan Strawser - Breaking Seven Figures For The First Time
Jan 10, 2024
Bryan Strawser, Bryghtpath CEO, shares the secrets of his business wins, including focused niche positioning, using content marketing and authority building. They discuss the roadmapping process to diagnose client needs, pricing and selling high-value services, and building ongoing managed services for recurring revenue.
56:57
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Quick takeaways
- Narrowing down focus and understanding target market helps consulting firms differentiate themselves and attract clients who value their expertise.
- Offering a comprehensive roadmap or program evaluation as a service can showcase a consulting firm's expertise, enable informed decision making, and increase the chances of winning profitable engagements.
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Importance of Positioning
Positioning plays a crucial role in the success of a consulting firm as it helps build authority, expertise, and credibility in a specific niche. By narrowing down their focus and deeply understanding their target market, firms can differentiate themselves from competitors and attract clients who value their specialized knowledge and skills.
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