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Ditching Hourly

Zach Stevens - Going from Zero to $36k MRR with a Product-Marketing-as-a-Service Subscription Business

Sep 12, 2023
Zach Stevens, co-founder of Conversion Factory, shares how they achieved $36k MRR in one month by helping SaaS teams monetize traffic. They start small to manage client expectations, communicate via Notion and Loom, centralize efforts to avoid confusion, and value work-life harmony. They discuss fear of burnout, pricing tiers, and the importance of clear communication to solve churn problems.
59:18

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Starting small with a hypothesis-driven approach helps overcome the fear of client expectations.
  • Effective communication through centralized tools like Notion and Loom enhances client interaction.

Deep dives

Product Marketing as a Subscription Service

The podcast episode discusses the concept of offering product marketing as a subscription service. The guest, Zach Stevens, shares his experience transitioning to a subscription model for his design services. He talks about partnering with a skilled marketer to help SaaS founders turn traffic into revenue. The initial launch of their subscription service was successful, with a high conversion rate due to their large email list. They have specific criteria for their ideal clients, focusing on SaaS teams with a leaky funnel. The episode also covers communication channels, capacity planning, and the importance of work-life harmony.

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