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Zach Stevens - Going from Zero to $36k MRR with a Product-Marketing-as-a-Service Subscription Business

Ditching Hourly

CHAPTER

Solving Churn Problems in the B2B SaaS Market

This chapter discusses the issue of churn in SaaS companies and the role of setting clear expectations in mitigating it. It also explores the target market, including B2B companies in the SaaS industry offering SMS marketing, AI site monitoring, and heat mapping platforms, as well as the influence of enterprise platforms and pricing anchors.

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