Jonathan on Everyone Hates Marketers with Louis Grenier
Nov 14, 2023
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Jonathan, a business owner, shares his insights on running a business. The podcast covers various topics including the value of time over money, transitioning from consulting to coaching, the power of daily emails as a marketing strategy, the importance of clear positioning, and advice on transitioning from weekly to daily emails.
Consistency and brevity in daily emails and podcasting can help build connections and trust with an audience.
Embracing a contrarian stance and differentiating oneself from competitors are key aspects of successful positioning in business.
Adopting a daily writing practice and building a daily email list are essential for attracting an audience and driving consistent revenue in a business.
Deep dives
Transitioning to a New Business Model
In this podcast episode, Jonathan Stark reveals his journey of transitioning from a consulting business to coaching and teaching others. He shares how he started with high-ticket one-on-one coaching programs and gradually shifted towards group coaching and online workshops. Stark emphasizes the importance of building an audience through daily emails and podcasting, while also highlighting the value of owning portable platforms like email lists and online forums. He advises aspiring entrepreneurs to focus on publishing their ideas, choosing a central theme or positioning, and embracing a contrarian stance to stand out in their respective industries.
The Power of Daily Emails and Podcasting
Jonathan Stark discusses the significance of daily emails and podcasting as effective marketing tools. He shares his personal experience of starting a daily email list in 2016, inspired by Seth Godin's long-standing practice. Stark emphasizes the benefits of consistency and brevity in daily emails, allowing readers to consume content quickly and develop a sense of connection and trust. He also highlights the value of podcasting for networking, building an audience, and improving public speaking skills. Stark encourages individuals to consider both podcasts and email lists, but emphasizes the power of direct communication through email.
Finding Your Positioning and Unique Stance
Jonathan Stark dives into the importance of positioning and developing a unique stance in business. He advises individuals to identify their central theme or positioning, which may take time to discover through consistent writing and reflection. Stark encourages entrepreneurs to embrace a contrarian stance and challenge existing norms in their industries. He emphasizes the value of differentiating oneself from competitors and building trust with an audience. Stark also suggests exploring diverse planets within the central theme, allowing for a broader range of topics while maintaining a clear focus on the unique perspective one brings to the table.
The Power of Daily Writing
The podcast episode highlights the benefits of daily writing and the impact it can have on building a body of work, attracting an audience, and deepening expertise. By adopting a daily writing practice, ideas become more abundant, leading to a constant flow of content. Daily writing also enhances observational skills and allows for crystallized thinking. Seth Godin's advice to 'just do it' and embrace repetition in writing helps to create clarity and connection with the audience.
Building a Business with a Daily Email List
The podcast episode emphasizes the significance of a daily email list in building a thriving business. The host shares his own experience of starting with 500 subscribers and gradually growing his list to over 25,000. The daily email list serves as the heart of the business, driving consistent revenue and attracting new clients. The episode advises starting with a daily writing practice, then moving on to creating lead magnets, developing products or services, and eventually productizing services to optimize profits. A staircase approach is recommended for those starting with a small audience, while a top-down approach is suggested for established businesses.
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