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Ditching Hourly
Jonathan on Everyone Hates Marketers with Louis Grenier
Nov 14, 2023
Jonathan, a business owner, shares his insights on running a business. The podcast covers various topics including the value of time over money, transitioning from consulting to coaching, the power of daily emails as a marketing strategy, the importance of clear positioning, and advice on transitioning from weekly to daily emails.
55:56
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Quick takeaways
- Consistency and brevity in daily emails and podcasting can help build connections and trust with an audience.
- Embracing a contrarian stance and differentiating oneself from competitors are key aspects of successful positioning in business.
Deep dives
Transitioning to a New Business Model
In this podcast episode, Jonathan Stark reveals his journey of transitioning from a consulting business to coaching and teaching others. He shares how he started with high-ticket one-on-one coaching programs and gradually shifted towards group coaching and online workshops. Stark emphasizes the importance of building an audience through daily emails and podcasting, while also highlighting the value of owning portable platforms like email lists and online forums. He advises aspiring entrepreneurs to focus on publishing their ideas, choosing a central theme or positioning, and embracing a contrarian stance to stand out in their respective industries.
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Discover
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