Jared Miller, Senior Director of Web Analytics and Personalization at Kendra Scott, shares insights on data-driven storytelling, personalization, and revenue generation strategies. Topics include leveraging data analytics for customer insights, enhancing digital experiences through personalization, and successful testing programs for innovation and revenue gains.

Jean-Louis Hé, Director of Digital & E-Commerce at Yves Saint-Laurent, discusses cutting-edge eCommerce growth strategies, integrating tech with storytelling, and reshaping retail for seamless phygital experiences. Topics include emerging tech like NFTs, bitcoin, and building trust and loyalty through digital experiences.

Amir Rozenberg discusses the importance of prioritizing user experience in product development and tying it to business metrics. Topics include the value of a frictionless product, rejecting the idea of MVP, and presenting user experience in tangible ways.

Learn how Amit Singh from Verizon doubles sales by putting the customer first. Explore creating frictionless customer journeys, optimizing digital experiences, and driving business growth through customer listening and data analysis.

The podcast discusses the impact of marketing, seasonality, functionality, design, and speed on digital experiences. Guests share insights on driving revenue, understanding user experience, and blending physical and digital elements. Key topics include marketing KPIs, overcoming friction, and creating frictionless user experiences.

Jason Abdo, Senior Manager of Product Management at HD Supply, talks about making product management accessible to everyone, using metrics to understand product performance, creating and optimizing digital products, and uncovering opportunities for mobile app experiences. The discussion also dives into the dynamics of web vs. native apps, embracing change for long-term success, balancing user experience with business priorities, and exploring product management as a career.

Geoff Colon, Senior Director of Digital Marketing at Dell, discusses the power of data-driven design and its impact on user experiences. Topics include: designing user experiences, experimenting with unconventional ideas, understanding customer needs, optimizing user-centric digital experiences, and humanizing customer experiences to build trust and loyalty.

Increase Productivity and Unlock the Power of a Frictionless Employee Experience.In this episode of The Frictionless Experience, we have the pleasure of hearing from Dennis Perpetua, Global CTO of Digital Workplace Services at Kyndryl.With a workforce of 90,000 employees, Dennis knows the employee experience has to be top of mind in leading a large organization. Why? Because there is a causal relationship between employee experience and customer experience.Dennis shares his decades’ long expertise and findings on how the employee experience correlates to productivity, financial performance, and overall business metrics. Dennis takes us through his approach to improving the employee experience and what aspects you should focus on to create a digital workplace that enables customer success and leads to financial growth. Join us as we discuss:Prioritizing the employee experience for business successEliminate friction in the employee experience for a more productive workplaceConvincing C-Suite leadership to invest in the employee experienceUsing AI as a way to improve both the Consumer and Employee Experiences

On this episode of The Frictionless Experience, Joe Walker, Head of B2C Marketing Analytics and Data Platforms at Equifax, lets us in on his secret to removing digital friction and going from disbelief to changing minds with unbelievable data.Joe shares his experience crunching data, leveraging technology, and the power of curiosity to create, collaborate, and innovate within an organization.We discuss the journey of unraveling data and key metrics, and the importance of testing, to overcome skepticism in data and convince leadership to rally behind the user experience.Learn how keen attention to “unknown unknowns” (unseen friction with far-reaching impact) can overhaul your digital performance and supercharge the customer experience. Joe also reveals crucial instances where detailed data analyses have worked wonders, which include website optimization and major updates to single web pages that significantly impacted revenue. Join us as we discuss:Using data to uncover unknown issues, informing leadership, and strategic planning.The importance of tracking the customer journey.The need for a personalized, automated approach to digital experience.Instilling a culture of curiosity in your workspace and the urgency of always asking “why”.

If you are not finding pain points and understanding the user experience, then you’re basically throwing up a Hail Mary when it comes to having a successful user experience. In this episode of The Frictionless Experience we have the pleasure of hearing from Paul Stonick, Vice President of SCADpro at Savannah College of Art and Design. Paul walks us through how to create innovative, user-centric experiences through high-impact Design, one of the Five Friction Forces. Paul discusses SCADpro, a program where exceptionally talented students and industry professionals find creative and inventive design solutions to real-world business challenges for some of the world’s most influential brands, including Google, Amazon, Apple, Uber, and Chick-fil-A. The conversation continues sharing different examples of brand creative, visual and UX design delivering compelling, frictionless experiences and significant business value. Blending physical and digital (i.e. kiosks, mobile apps, curbside pick-up), we discuss what “phygital” means in the customer experience, and provide examples and strategies so you can propel your customer experience.Join us as we discuss:The future of “phygital” to create meaningful, frictionless customer experiences.The crucial role of strategic design to foster user trust and business success.The essential ingredients to encourage unconventional design thinking in corporate environments for brands of all sizes, across any industry.