AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Frictionless Experience
Perfecting Digital UX Design for Maximum Impact with Catherine Gignac from American Eagle Outfitters
Jun 11, 2024
Join Catherine Gignac from American Eagle Outfitters as she discusses Continuous Experience Optimization (CEO) and the impact of ongoing testing in UX design on customer interactions and business performance. Discover the importance of integrating aesthetic elements with functional design to enhance user engagement while maintaining brand essence. Gain insights into the impact of A/B testing culture on decision-making and prioritization, aligning business goals with user expectations.
57:57
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Continuous UX testing enhances customer interactions and business outcomes.
- Balancing aesthetics and functionality in design preserves brand essence and enhances user engagement.
Deep dives
Building Frictionless Experiences: A Dual Path Approach
When aiming for frictionless user experiences, there are two paths to consider: improving existing elements or exploring radical, innovative ideas. Balancing between modernizing what exists and venturing into new territories often leads to a convergence between the familiar and the avant-garde, resulting in impactful transformations.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode