Perfecting Digital UX Design for Maximum Impact with Catherine Gignac from American Eagle Outfitters
The Frictionless Experience
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Challenges and Strategies in Digital Experience Optimization
This chapter explores the hurdles faced in continuous testing for digital experience optimization, focusing on achieving a balance between incremental testing and avoiding product bloat. It discusses recommendations for enhancing designer-product relationships, emphasizing realistic user experience prototypes, and building an A-B testing culture. The importance of aesthetics in digital design and the evolution of aesthetic and brand design in technology organizations are also key topics of the conversation.
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