Becoming a Frictionless Designer and Balancing Design, Analytics, and Friction in Digital UX

From the initial scribbles on a blank page to leading a UX/UI design team, Catherine Gignac, Director of Digital Experience Design, shares her journey at American Eagle Outfitters in creating seamless digital experiences.

In this episode of a 4-part series, Elevating to the C-Suite, Catering talks about Continuous Experience Optimization (CEO), as we explore how a deep understanding of brand identity and meticulous design integration can lead to substantial business outcomes and customer loyalty.

Listeners will learn:

• How ongoing testing and adaptations in UX design lead to improved customer interactions and business performance.
• The importance of integrating aesthetic elements with functional design to enhance user engagement without compromising the brand’s essence.
• The impact of A/B testing culture on decision-making and project prioritization, offering insights into aligning business goals with user expectations.

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