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4min chapter
Perfecting Digital UX Design for Maximum Impact with Catherine Gignac from American Eagle Outfitters
The Frictionless Experience
Becoming a Frictionless Designer and Balancing Design, Analytics, and Friction in Digital UX
Exploring the challenges and strategies for becoming a successful frictionless designer, the chapter emphasizes balancing design, analytics, and friction in digital UX to drive revenue. It also discusses the structure of a scrappy UX team, including roles like director of UX architecture, designers, architects, researchers, and customer insights team.
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Discover
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