Maximizing Impact During Peak Periods

To effectively prepare for key retail events like Black Friday and Cyber Monday, businesses must prioritize enhancements that yield the greatest impact. Focusing on user experiences at the top of the funnel, such as product listing and detail pages, is crucial for generating high-intent customers. This approach contrasts with the common fixation on optimizing the cart and checkout processes, which may not significantly affect conversion rates if customers are not first attracted to the products. By understanding where customers engage early in their journey, retailers can create smoother experiences that lead to higher conversions.