Black Friday Bootcamp: Tips to Strengthen Your Website with Coaches Nick and Ellery
The Frictionless Experience
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Optimizing Website Performance for Peak Shopping
This chapter explores the intricacies of managing website performance, particularly in relation to revenue generation during high-traffic periods like Black Friday. It emphasizes the collaborative efforts of various teams to align site optimizations with business objectives while advocating for a user-centric approach. The discussion highlights the importance of proactive preparation, continuous performance testing, and enhancing the overall shopping experience to convert visitors effectively.
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