8min chapter

The Frictionless Experience cover image

Black Friday Bootcamp: Tips to Strengthen Your Website with Coaches Nick and Ellery

The Frictionless Experience

CHAPTER

Reducing Friction for Enhanced User Experience

This chapter explores the impact of friction in digital interactions, focusing on user experience challenges like slow response times and navigation issues. It provides strategies for retailers to improve website performance ahead of Black Friday, stressing the need for usability testing and system reliability under increased traffic.

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