Ellery Womack, senior director of engineering at Edgio, and Nick Paladino, an e-commerce optimization expert, dive into strategies for navigating the chaos of Black Friday and Cyber Monday. They discuss how to eliminate digital friction to enhance user experience, prioritize site improvements, and manage peak traffic. The duo shares insights on leveraging data for informed decisions and balancing website performance with user satisfaction, ensuring retailers can effectively boost conversions during the busiest shopping days of the year.