

Benefits Influencer
Dennis Carlson
Benefits Influencer highlights the strategists, thought leaders, and operatives who are impacting, innovating, and elevating go-to-market strategies in the Employee Benefits and HR industry.
Hosted by employee benefits GTM expert Dennis Carlson, each episode delivers actionable insights and tactics on go-to-market strategies for anyone selling employee benefits, total rewards, HR, work-tech, and digital health products and services through the benefits broker channel.
Hosted by employee benefits GTM expert Dennis Carlson, each episode delivers actionable insights and tactics on go-to-market strategies for anyone selling employee benefits, total rewards, HR, work-tech, and digital health products and services through the benefits broker channel.
Episodes
Mentioned books

Apr 15, 2020 • 28min
How Businesses & Brokers are Coping with Increasing Premiums w/ David Reid
Dennis chats with David Reid, CEO of Ease, about how benefits brokers and their clients are dealing with increasing premiums by utilizing technology. They dive into Ease’s recent 2020 SMB Benefits & Employee Insights Report and discuss how increasing choice and engagement is imperative in this market. Connect with Ease: ease.com Find the 2020 SMB Benefits & Employee Insights Report here: https://hr.ease.com/Download-2020-SMB-Insights-Report.html? Hunter! Is the Automated Sales Assistant for Benefits Brokers. Go to https://heyhunter.io/ to see how Hunter can work for you.

Apr 1, 2020 • 23min
The Employer of the Future w/ Colin Royster
Dennis chats with Colin Royster from Integrum Advisors about how employers in a niche like the auto industry can use a Candidate Persona to attract the best employees. Connect with Colin: croyster@integrumadvisors.com This episode is sponsored by ArmadaCare – Want to exceed your client’s expectations? Check out the Broker Playbook at https://armadacare.com/playbook/ Hunter! Is the Automated Sales Assistant for Benefits Brokers. Go to https://heyhunter.io/ to see how Hunter can work for you.

Mar 18, 2020 • 42min
Growing Advisor Relationships through Experiences w/ Scott Smith
Dennis chats with Scott Smith, President and CEO of TRUE Network Advisors. They discuss how TRUE Network Advisors creates amazing experiences for brokers using: Experience, Kindness, and Live Events. Scott also shares how an informal eight agency “study group” became a diverse 39 member agency growth and development company. Connect with Scott: scott@truenetworkadvisors.com This episode is sponsored by ArmadaCare – Want to exceed your client’s expectations? Check out the Broker Playbook at https://armadacare.com/playbook/ Hunter! Is the Automated Sales Assistant for Benefits Brokers. Go to https://heyhunter.io/ to see how Hunter can work for you.

Mar 4, 2020 • 27min
How to Provide Executive Benefits to Any Employee w/ Nick Limneos
Dennis chats with Nick Limneos VP, National Sales at ArmadaCare. They discuss how brokers can position medical reimbursement plans as keys to a robust recruitment and retention strategy and why they aren’t just for ‘executives’ anymore. Connect with Nick: nlimneos@armadacare.com https://www.linkedin.com/in/nicholas-limneos-8194896/ This episode is sponsored by ArmadaCare – Want to exceed your client’s expectations? Check out the Broker Playbook at https://armadacare.com/playbook/ Hunter! Is the Automated Sales Assistant for Benefits Brokers. Go to https://heyhunter.io/ to see how Hunter can work for you.

Feb 19, 2020 • 22min
How Employee Benefits Impact Culture & Brand w/ Prem Kumar
Dennis chats with Prem Kumar of Humanly, an AI platform that qualifies job candidates and answers their questions. They discuss the massive impact Employee Benefits can have on culture and brand. Connect with Prem: prem@humanly.io https://www.linkedin.com/in/premskumar/ Twitter: @premkumartweets This episode is sponsored by ArmadaCare – Want to exceed your client’s expectations? Check out the Broker Playbook at https://armadacare.com/playbook/ Hunter! Is the Automated Sales Assistant for Benefits Brokers. Go to https://heyhunter.io/ to see how he can work for you.

Feb 5, 2020 • 24min
What Independence Really Means for Benefits Brokers w/ Tom DiLiegro
Dennis chats with Benefits Advisor Tom DiLiegro, President of Benefit Advisors of Charleston. They discuss what it means to be an “independent” benefits broker and why finding a network of abundance-minded colleagues is good business for brokers and their clients. Connect with Tom: https://benefitadvisorsofcharleston.com/ https://www.linkedin.com/in/tomdiliegro/ This episode is sponsored by ArmadaCare – Want to exceed your client’s expectations? Check out the Broker Playbook at https://armadacare.com/playbook/ Hunter! Is the Automated Sales Assistant for Benefits Brokers. Go to https://heyhunter.io/ to see how he can work for you.

Jan 22, 2020 • 28min
Winning New Business in a Micro-Niche w/ Charles Specht
Charles Specht from The Permission Group shares how Benefits Brokers who target a micro niche can grow a massive book of business and better serve their clients. Connect with Charles at charles@permissiongroup.com This episode is sponsored by ArmadaCare – Want to exceed your client’s expectations? Check out the Broker Playbook at https://armadacare.com/playbook/ Hunter! Is the Automated Sales Assistant for Benefits Brokers. Go to https://heyhunter.io/ to see how he can work for you.

Jan 8, 2020 • 27min
The Future of HR & Benefits Tech Investment w/ Steve Smith
Dennis chats with Steve Smith, Partner & Chief Marketing Officer of The Starr Conspiracy about the massive $7.2B investment made in 2019 in Work Technology and its impact on Employee Benefits. Check out The Starr Conspiracy’s most recent Brandscape™ on Employee Engagement Connect with Steve at steve@thestarrconspiracy.com This episode is sponsored by ArmadaCare – Want to exceed your client’s expectations? Check out the Broker Playbook at https://armadacare.com/playbook/ Hunter! Is the Automated Sales Assistant for Benefits Brokers. Go to https://heyhunter.io/ to see how he can work for you.

Dec 11, 2019 • 27min
Using the Broker Channel to Disrupt a Legacy Market w/ Andy Hutter
Dennis chats with Andy Hutter, Director of Partnerships at InsurTech start-up Beam Dental. Benefits Brokers, meet Hunter! your Revenue Acceleration Assistant – say Hey! at heyhunter.io

Nov 27, 2019 • 29min
Avoiding Benefits Technology Regret w/ Frank Mengert
Benefits Technology expert, Frank Mengert shares how benefits brokers and employers can avoid regret when making decisions about Employee Benefits and HR technology platforms. Connect at frank@getebm.com Benefits Brokers, meet Hunter! your Revenue Acceleration Assistant – say Hey! at heyhunter.io