

The Art of Selling Online Courses
John Ainsworth
The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
Episodes
Mentioned books

Sep 15, 2022 • 36min
How To Optimise Your Landing Page - With Hanne Vervaeck
Send us a textIn this episode of ‘The Art of Selling Online Courses’, Hanne and I are talking about Landing page optimisation and building a calm company.Hanne explain where people go wrong about landing pages and what are the 3 things that you can improve to make a big difference for your opt-in rate. We will discuss the importance of videos, headlines, bullet points and testimonials.We will also talk about how to build a calm company and Hanne will share with us specific tips and examples on how she is implementing the calam company philosophy at Thrive Themes. We will find out how they approach work boundaries and reach your goals while avoiding burnouts.Lastly, Hanne will give some practical tips on hiring.If you want to learn more from Hanne go to https://thrivethemes.com/ Find out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

Sep 8, 2022 • 30min
Using Systems To Create Time - With David Jenyns
Send us a textIn this episode of ‘The Art of Selling Online Courses’, David and I are talking about systems and should you systemise everything in your business.We will also discuss where to begin in building those systems and workflows and David will share his Systemology framework! We will learn what are the 7 steps to have successful systems in your business.We will also talk about the aftermath of setting them up, how do you keep everyone consistent with the system and what are the benefits of consistently updating your business systems.If you want to learn more from David visit https://www.systemology.com/You can get hiss book here: https://www.amazon.com/SYSTEMology-Create-profits-business-systems-ebook/dp/B08CDY993GFind out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

Sep 1, 2022 • 31min
Critical Factors For An Effective Online Course - With Samantha Riley
Send us a textIn this episode of ‘The Art of Selling Online Courses’, Samantha and I are talking about 3 most important elements of a successful online course.We will discuss content and course components as the first element. Then Samantha will cover why coaching is so important and what part it plays in the whole process. And lastly she will explain why community is the part that drives it all. Ps. She will give ideas for creating all of those. Get Sam's Freedom Business Matrix: https://www.samanthariley.global/freedomFind out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

Aug 25, 2022 • 24min
How To Validate The Demand For Online Courses - with Alyssa Marshall
Send us a textIn this episode of ‘The Art of Selling Online Courses’, Alyssa and I are talking about validating the demand for your online course. If you’ve been thinking about creating an online course this episode is the great place to start! Alyssa will walk us through all the steps that you need to take before actually creating one. She will talk about the importance of niched down topic, surveying your audience and why you should always sell your course before creating it. Get 2 months of Owwlish for free: https://owwlish.com/datadrivenFind out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

Aug 18, 2022 • 15min
How To Create New Course Without New Content - With Martina Viljevac
Send us a textIt is not a secret that having a promotion about new content is going to do very well with your audience, but it is so tiring to make it. So, what if we told you, you could make a whole new mini course without having to create new content?Join me and Martina as we talk about this.We will also discuss raising prices with your existing offers, what to expect and how to go around it.And another thing, we’ve said it before and will say it time and time again: Upsells are your best friend. Find out how much revenue your funnel could make you https://www.datadrivenmarketing.co/ca...Join The Advance Online Course Creators Facebook Group

Aug 11, 2022 • 35min
Stand Out With 5 Principles Of Magical Marketing - With Seth Greene
Send us a textIn this episode of ‘The Art of Selling Online Courses’, Seth and I are talking about his 5 principles of magical marketing.He will walk us through all the steps.Who is your target market and why it is good to niche down. How to find out where your target market is and where your competition isn’t. What are you going to do that is different - what is your positioning? Why should they do business with you and not anybody else? And and when you have all that figured out, How are you going to communicate that you are different.If you want to check out Seth’s Ebook for how to create a cult of 50 evangelists to promote course every week for a year go to https://growyourowncult.com/ebook-che...Links mentioned in the interview: https://www.howtofascinate.comhttps://www.8020curve.com Find out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

Aug 4, 2022 • 33min
Grow Your YouTube Channel With Email Marketing - With Justin Brown
Send us a textIn this episode of ‘The Art of Selling Online Courses’, James and I are talking about YouTube. You might have already thought about starting a YouTube channel but don’t know how to beggin. If that is the case tune in as we discuss what blockage people might have about making videos and how to get rid of them.We will also help you decide what kind of videos to make. If you are still not sure about starting a YouTube channel listen as Justin share about different revenue streams available with YouTube.And we will also go into detail about how you could use your email list to grow your channel.If you want to hear more from Justin, go to https://www.youtube.com/primalvideo Find out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

Jul 27, 2022 • 16min
Who Should And Shouldn't Use YouTube Ads - With Kyle Sulerud
Send us a textIn this episode of ‘The Art of Selling Online Courses’, Kyle and I are talking about YouTube ads. We will cover the most important step first who should and who shouldn’t use YouTube ads.If you are in the ‘Should’ group Kyle will share what you need to have in place first before setting up YouTube ads.And for the ‘Should not’ group, we will cover Google and Facebook ads as well, where they fit in and which are the best to use for you.Check out Kyle’s free Ad Formula cheat sheet: https://www.adleg.com/art Find out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

Jul 21, 2022 • 30min
The Importance Of User Testing - With Quinn Zeda
Send us a textIn this episode of ‘The Art of Selling Online Courses’, Quinn and I are talking about a simple process for optimising your sales funnel, how to understand what is wrong, and the common things that need fixing.Quinn will explain to us where do people screw up on their site and why trust, communication and matched expectations are extremely important. She will share the importance of user testing, how to choose a focus group for your funnels and all about customer interviews.We will also discuss some common things that need fixing.Learn more from Quinn here: https://www.conversioncrimes.com Find out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group

Jul 14, 2022 • 29min
The Philosophy Of Content Creation - With Andrew Ryder
Send us a textIn this episode of ‘The Art of Selling Online Courses’, Andrew and I are talking about content creation. We will discuss what misconceptions most people have about it.Andrew will share the overall philosophy you can use, the tactics of what to do, and answers to some doubts you might have. We will also discuss the interesting notion that Issue = idea generation.Learn more from Andrew here: https://www.andrewbryder.comFind out how much revenue your funnel could make you https://www.courseprofitreport.comJoin The Advance Online Course Creators Facebook Group