The Art of Selling Online Courses

Send us a textIn this episode, we delve into the secrets of converting cold traffic into paying clients for your membership business using Facebook Ads. Our guest, Paola Ramirez, the Founder of Pro Ad Scalers, shares her expertise and insights on how to unlock the potential of Facebook Ads to exponentially grow your online course business.We start by discussing why it is crucial to convert cold traffic into paying clients, highlighting that cold traffic serves as the lifeblood for business growth. With Facebook being one of the most important marketing channels for interrupting marketing, understanding how to effectively convert cold traffic into paying clients using FB ads becomes paramount.Paola reveals the secret to scaling up a membership business with FB ads, which lies in having a proven funnel and offer. She breaks down the key components of a successful funnel, including a tripwire and sales page, and highlights the importance of optimizing the average order value (AOV) to drive significant results.We explore the concept of a proven funnel and offers, emphasizing that they should already be converting at the desired level. However, Paola stresses the need for sufficient traffic to maximize results.To ensure success with Facebook Ads, Paola emphasizes the importance of having a proper ad testing system in place. She shares insights on the common pitfalls of testing too many variables at once and highlights the significance of systematically testing one variable at a time for accurate measurement and informed decision-making.We also discuss the necessity of tracking numbers to make data-driven decisions. Paola explains how collecting valuable instant feedback from ads and funnels enables the understanding of Facebook and funnel metrics, leading to optimized ad performance and profitable results.To maximize results on Facebook, Paola advises against skipping proper testing. She highlights the importance of a well-designed testing system and its role in scaling a membership business profitably with cold traffic.If you're eager to unlock the potential of Facebook Ads and convert cold traffic into paying clients for your membership business, this episode is a must-listen. Tune in to gain valuable insights and learn how to optimize your ad strategies to achieve maximum ROI.• Learn more from Paola• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textIn this episode of ''The Art of Selling Online Courses'' we explore the world of online course communities and how they can help your clients and increase your revenue. Our guest, Gina Bianchini, the CEO and Founder of Mighty Networks, shares her insights and expertise on why online communities are important and how to build a great community.We start by discussing why an online community is important for your course, and how it can help your clients succeed and feel supported throughout their learning journey. We also explore the impact of adding a community to a course that is priced between $50 and $500, and how it can affect how much you can charge.Gina shares her insights on the pros and cons of Facebook groups or Slack groups for having your community, and why using a dedicated platform like Mighty Networks can be more effective.We also dive into how to build a great community and what community design means. Gina will walk us through how to create a community that is engaging, supportive, and fosters connections and growth.We discuss whether it makes financial sense to have a community when you are only charging for DIY courses, and Gina talks about the mission of Mighty Networks and how it can help you create a thriving online community.If you're looking to enhance your online course business and create a supportive community for your clients, then this episode is a must-listen. Tune in to gain valuable insights and learn how to build a great online community that can help you increase your revenue and build lasting connections with your clients.• Learn more from Gina• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textIn this episode, we explore the world of building and selling digital courses as assets. Our expert guest, Greg Elfrink, shares his expertise on how to turn online course businesses into perfect assets.We start by discussing the common misconception that courses can be bad businesses for selling, and why they don't have to be. We will explore the Achilles heel of online course businesses and why people are hesitant to buy them and Greg will share his insights on how to overcome this obstacle and make online courses into perfect assets that can be sold for a profit.We talk about why courses and info products are amazing businesses and why they have the potential to be great assets.Greg will also explain how to scale online course businesses through experts, and why this can be an effective strategy for growth and profitability.If you're looking to build and sell digital courses as assets, then this episode is a must-listen. Tune in to gain valuable insights and learn how to turn your online course business into a successful and profitable asset.• Visit Empire Flippers • Check out how Much Is Your Online Business Worth • Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textIn this episode, we dive, yet again, into the world of email marketing for online courses and explore the different decision-making styles that come into play when writing promotional emails. Our in-house copywriter, Monica Badiu, shares her insights and expertise on how to write emails that appeal to different types of decision makers in your audience.Monica explains that in order to write promo emails that work for different people, you need to understand two things: customer objections and fears, and the fact that not everyone will remain in the same awareness level as they were when they first subscribed to your list.We discuss how our email promo strategy is different from what most people are doing, and Monica shares her approach to writing emails that appeal to different decision-making styles, such as early-adopters, logical decision makers, emotional-decision makers, and procrastinators.Throughout the episode, we explore the Gain-Logic-Fear and Going-Going strategy that we use in our coaching program, and how it helps to explain what each email in the promo should do.• Check out our blog post• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textIn this episode of ‘The Art of Selling Online Courses’, we are happy to welcome back Jacques Hopkins! Jacques and I will talk about the power of urgency when it comes to selling online courses. We dive into the difference between urgency and scarcity, and how using these techniques can help boost your sales.Jacques shares his personal experience with urgency in selling his online course business, revealing the first urgency technique he implemented and the impact it had on his sales. We also explore the three main ways that online course creators can incorporate urgency into their business, as well as Jacques' favorite urgency techniques.We will discuss how to effectively combine scarcity and urgency when selling online courses.If you're looking to increase sales and take your online course business to the next level, this episode is a must-listen. Tune in to learn valuable insights and tips on how to use urgency to your advantage and create a sense of urgency that drives sales. Check out Jacques' podcastLearn more from Jacques Find out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group 

Send us a textIn this episode of ‘The Art of Selling Online Courses’, we explore the world of selling an online course business. Coran and I discuss the common mistakes people make when thinking about selling their business and when it's too late to start planning your exit strategy. We also dive into how to identify the right buyer for your business and what to do if your business is too personality-driven.Coran explains what EBITA stands for. We also explore the impact of the category you're in on the value of your online course business and how much it can affect the sale price.Finally, we take a look at the external factors that can influence the value of your online business, such as market trends, competition, and more. Click here to learn more from CoranFind out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group 

Send us a textToday we are talking about how we doubled our client’s AOV!Join me and Martina as we talk about what you can do to improve your AOV.Don’t worry if you don’t know what that is, we’ll explain everything! We’ll go over what AOV means and why is AOV optimization important.Martina will explain to us how she knew what to try and that it would work.We will also talk about split testing too and should you try testing multiple things at the same time and how long does this process last.Tune in to find out more about KPIs and how they can help you scale your business.• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textIn this episode of ‘The Art of Selling Online Courses’, Keith and I are talking about segmentation and attribution.We start from the very top: Why should course creators care about segmentation and attribution?Keith also points out that all customers aren’t created equal! How can you find your perfect audience with who buys the most, who’s the most engaged, and what makes someone stay on vs someone who quits after a month, are also some of the things we will learn in this episode.We will discuss what’s wrong with Google Analytics and why should people skip the KPIs. How KPIs gloss over improvements in your funnel and why you should focus on Outliers. Give Segmetrics try Find out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group 

Send us a textEx-Israeli Special Forces & Federal Agent Itamar Marani is Mindset Coach and founder of the Arena.In this episode of ‘The Art of Selling Online Courses’, Itamar and I are talking about the mindset and how to know if it's off. We will dive into why you might not be taking action on something that you know works and advising what to do about it.Itamar will also share with us two case studies of course creators who worked with him and then grew their business as a result.  Check out Itamar's micro courseThe ArenaFind out how much revenue your funnel could make youJoin The Advance Online Course Creators Facebook Group 

Send us a textFormer co-founder of the world’s leading membership platform for WordPress, WishList Member, Stu McLaren is now creator of the Membership Experience.In this episode of ‘The Art of Selling Online Courses’, Stu and I are talking about membership vs online courses.Stu will share with us 5 Course & Membership Trends You Can't Ignore and we will discuss why creating tailored content is so important and how to do effective onboardingYou will also learn what Stu thinks about using AI in your business.Check out Stu's free live workshop Grab a free guide How to Launch A Successful And Profitable Membership Site Find out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group