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In this episode of ‘The Art of Selling Online Courses’, Keith and I are talking about segmentation and attribution.

We start from the very top: Why should course creators care about segmentation and attribution?

Keith also points out that all customers aren’t created equal! How can you find your perfect audience with who buys the most, who’s the most engaged, and what makes someone stay on vs someone who quits after a month, are also some of the things we will learn in this episode.

We will discuss what’s wrong with Google Analytics and why should people skip the KPIs. How KPIs gloss over improvements in your funnel and why you should focus on Outliers.

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