The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer, Dipita Chakraborty and CPG Principal Consultant Prateek Trivedi from Fractal, one of the leading providers of AI and analytics globally to the world’s most admired Fortune 500® companies. Fractal’s mission is to power every human decision in the enterprise by bringing AI, engineering, and design to solve some of the world’s toughest problems.This is the first of a two part partnership episode with Fractal.Follow Dipita on LinkedIn at: https://www.linkedin.com/in/dipita-chakraborty-4601032/Follow Prateek on LinkedIn at: https://www.linkedin.com/in/trivediprateek/Follow Fractal online at: http://fractal.aiFollow Fractal on LinkedIn at: https://www.linkedin.com/company/fractal-analytics/ Dipita & Prateek answer these questions:1) Why don’t you start with informing our audience about the core values of the company and who Fractal’s clients are and how you help them everyday?2) Fractal has an AI innovation center that you promote as your backbone - decompose AI for brands and retailers - why do they need to know it?3) You have been at various other analytics & consulting houses - what attracted you here as a CPO? What unique capability do you see here that will allow rapid growth?4)In this day & age, AI is at the highway on-ramp of scale – what data is the most valuable to scale - 1P, 2P or 3P or is it all of it? 5)What is Fractal’s philosophy for scale : Is it Data or Data Science ? This is a cardinal question within any CPG organization, how do you help drive scale and adoption? 6) Supply chain was hard hit for all CPG manufacturers and big brands during covid and the journey is still ongoing. What tools and solutions do you offer in this space? 7)Ecommerce and digital selling is another area that has now become permanent. How do you think this positions with the traditional way of revenue management across CPG manufacturers? What are your thoughts around this space - what do you offer? 8)Give us a deep dive into your management team. Who leads this company, what are the competencies and how is it run everyday?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Bryan Melo, Senior Director of eCommerce at Freixenet-Mionetto USA, one of the largest sparkling wine companies in the U.S.Follow Bryan Melo on LinkedIn at: https://www.linkedin.com/in/bryan-melo-7ba64b55/Follow Freixenet-Mionetto USA online at: https://www.freixenetmionettousa.com/Bryan answers these questions:1) You previously served in a similar role at Ste. Michelle Wine Estates. Can you give our audience a fundamental understanding of your role & responsibilities at FXMUSA?2) Given that your product line focuses on sparkling wine, occasion-based usage plays a more prominent role in consumption. How does this play into your strategic activities?3) You arrived at Freixenet Mionetto USA 7 months after the start of the pandemic and adult beverage consumption had shifted quite dramatically from on-premise to at-home. Looking at the responsibilities you were charged with leading, what was at the top of your list to ensure that your brands would adapt to this new demand model?4) Alcohol is a highly regulated consumer goods category. Can you share with your audience some of the specific ways you need to navigate the eCommerce marketing funnel given the nature of your business?5) Retail media is a quickly growing channel for ensuring product awareness on the digital shelf. What types of capabilities are you focused on to invest effectively to win in SEM?6) How do you approach developing digital resources and capabilities relative to other major alcohol manufacturers that are competing for supporting retailers with a digital shelf, be they marketplaces like Drizly and Instacart or omnichannel players like Total Wine, Albertsons and the like?7) Specifically in the Beverage Alcohol & eCommerce space, what do you see as the next major area of opportunity?8) How do you think a post-pandemic return to "normalcy" will impact the eCommerce channel in the next few years?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-detelich-5537714/Follow Syndigo online at: https://www.Syndigo.com/cpg-guys/Mark answers these questions:1) The rapid growth of unified commerce has accelerated the need for content throughout the path to purchase. What have been the key product investments that Syndigo has been making to enable the seamless and expanded flow between brands and their customers?2) As the chief product officer, could you give our audience an overview of how the Content Experience Hub can drive ROI and growth for brands and retailers? 3) Please describe who your retail partners are and what products and services are connected to them? 4) Let’s talk scale. Is the Content Experience Hub in the domain of scaled brands only? What about startup and smaller brands? Is there a special offering for them? 5) Let’s dive into one of the acronyms you used earlier... PIM - what are its various components and what does it take to build a formal PIM?6) Let’s get into your solutions offered - what’s the platform and who is leveraging it today? 7) What reporting tools can a client expect when they partner with Syndigo?8) Give us a retail prediction - what’s the role of digital in retail post pandemic? Is it going to settle down?9) You mentioned that Syndigo recently acquired Riversand. Tell us a bit more about that, and what it means for clients.Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad,  the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns.Follow Daniel Yaffe on LinkedIn at: https://www.linkedin.com/in/danielyaffe/Follow AnyRoad online at: Daniek answers these questions:1) What’s a bay area guy like you doing on the Kentucky Bourbon Trail? In other words, what inspired you to write a book about American whisky? And is all American whisky bourbon?2) What was the gap in the industry you noticed to start Anyroad?3) What is experiential marketing. How do you actually curate this for brands?4) Give us the 101 of loyalty development, measurement and marketing. Is LTV real?5) I hear even on the bourbon trail, you can actually collect data during an experience to curate innovation? Is that really true? How does that work and what have you observed?6) What can brands learn from the beverage industry in creating entertaining and insightful experiences for consumers? Do you have some examples to share? 7) What is the power of data in understanding human behavior and fostering brand loyalty? How is ERM changing the way brands build long-term relationships with consumers?8) User experience based marketing - is it continuous optimization or merely a data set that creates a set and done one time experience. How does one curate on the fly in this mindset?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Ethan Goodman, SVP of Commerce, Media & innovation at The Mars Agency & Jason Young, President of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.This is the third in a 3 part series with Chicory.Follow Chicory online at: http://www.chicory.coFollow Ethan on LinkedIn at: https://www.linkedin.com/in/ethangoodman/Follow Jason on LinkedIn at: https://www.linkedin.com/in/jason-young-digitalmediaexpert/Ethan & Jason answer these questions:1) Jason - What was it about Chicory’s business model that attracted you?2) Ethan - can you give our audience a view into what the day in a life of a SVP of commerce media looks like?3) Jason - what is the mission you are on for Chicory? How does it help brands develop brand equity given your background? How will this connect to developing Chicory as a possible media network of the future?4) Ethan - what is the partnership with Chicory, how are you both collectively delivering for the consumer, and give us a peek into how the partnership works day to day?5) Jason - give us your predictions on the future of digital grocery as it intersects with marketing (its on your home page). What is Chicory’s role in enabling that?6) Ethan - talk to us about your retail partnerships in particular and how its delivering wins for Mars?7) Ethan - decompose the word contextual commerce for sales folks - what is the simple English definition - or is this the domain of marketers exclusively?8) Jason - what’s next for Chicory - what would  you want our audience to know? Can you please share a roadmap?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Meredith Mahoney, President of Lantern, a home-delivery cannabis business that was incubated within Drizly.Follow Meredith Mahoney on LinkedIn at: https://www.linkedin.com/in/meredith-mahoney/Follow Lantern online at: http://www.lanternnow.comMeredith answers these questions:1) You spent a good part of your career prior to Lantern working in DTC businesses, notably at Wayfair, a familiar online merchant of home furnishings, décor, home improvement & housewares. What about Lantern drew you to the opportunity to enter this emerging vertical?2) On the CPG Guys podcast, we like to educate our audience on the components of a business model. Would you help us decompose the services and capabilities that Lantern is providing including the supply chain partnerships? Is Lantern a software company, a delivery service, or both?3) When legal Cannabis was introduced in Colorado, it was highly publicized that the banking & payment industries avoided servicing this emerging industry. Can you walk us through how consumers using your platform are able to pay for legal cannabis?4) Legal cannabis sales are relatively new to consumers. Would you help us understand the current state of availability and the relative market size of the legal industry? Where are you currently able to operate? What regions are emerging on the horizon and how is Lantern enabling services in emerging markets?5) Let’s talk about the merchandising aspects of Lantern. Product search in the Drizly division is predicated on well-known brands and varieties of beer, wines & spirits. These structures do not exist in cannabis. How do you go about establishing a product hierarchy and content that makes your offerings discoverable by users? How do you focus on ensuring a superior customer experience, perhaps even better than what they might find on a dispensary’s site?6) While operating as a separate business unit of Drizly, does Lantern benefit in any way from the resources & capabilities of the broader enterprise?7) How do you go about creating awareness for your business? What are the primary mechanisms for advertising and how is it done in a responsible manner?8) What are the growth drivers of your business that you spend your time seeking to enable as President of Lantern?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Suresh Ganapathy, VP of Enterprise Analytics at Danone &  Anil Kaul CEO of Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.This is the the second in a two-part partnership with Absolutdata.Follow Suresh Ganapathy on LinkedIn at: https://www.linkedin.com/in/suresh-ganapathy7869/Follow Danone online at: http://danone.com Follow Absolutdata online at: http://absolutdata.comFollow Infogain online at: http://infogain.com Suresh & Anil answer these questions:1) Tell us a little bit about yourself, Suresh? What is your role as VP of enterprise analytics at Danone and what are some of the priorities you are personally addressing for the company? How do you interact with the Absolutdata?2) Anil - Take us through how you go about answering the important question when you work with a brand - how does what we do deliver value for this particular brand with that need state?3) Suresh - Why did you choose absolutdata specifically? How are they delivering value for you everyday in the work you did with them?4) Anil - How did the project and work with Danone come about? What key offering do you think made the difference in why they went with you vs others? 5) Suresh - Working on scaled data is costly, it’s hard work, it’s time - What would you say is the biggest advantage to working with Absolutdata for you?6) Suresh What are consumer experiences Danone is enabling for the consumer with this partnership? Could you elaborate how the consumer is winning?7) Anil - whats next for Absolutdata, what does the roadmap look like given digital - how are you enabling ecommerce in particular? 8) Suresh - how is Absolutdata in partnership with you on digital, ecommerce with data & analytics.Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Matt Doll, founder & CEO of American Fireglass, the world's premier manufacture of Fireplace, Fire Pit Glass and related burner products. Follow Matt on LinkedIn at: https://www.linkedin.com/in/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532/ Follow American Fireglass online at: http://americanfireglass.comMatt answers these questions:1) How exactly did you get into fireglass - how was it born - what is the history of the company2) I imagine you were distributing primarily through the store model. What were some of your strengths you developed to succeed in the store model?3) This conversation is incomplete without me acknowledging this is the story of true American home grown entrepreneurship. As covid hit and the store model slowed down and froze for a short period, what were areas you needed to focus on to keep the company growing and delivering for all your teams and for the brand?4) How did you pivot to being omnichannel? Did you feel it's a must do go forward, what data said it's a must do?5) We know you also adopted DTC - what did you have to do to optimize in 2020 to go DTC? What new muscles did you have to build?6) Now that we got DTC out of the way, could we dive into what ecommerce capabilities in omnichannel leading brands do? Have you built processes to support this for your own brand?7) How are you preparing for a new instore model where browsing, deciding may all happen online and the pickup maybe in store? Is there a digital element of instore needed?8) What is your advice for entrepreneurs like you who have depended on the store model, maybe even regional - go forward? How should they get their path paved out for their brand?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Wes Schroll, co-founder & CEO of Fetch Rewards, a mobile shopping platform that rewards shoppers for buying the brands they love.  Follow Wes on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/Follow Fetch Rewards online at: http://fetchrewards.comDownload the Fetch Rewards app for iOS: https://apps.apple.com/us/app/fetch-rewards-for-receipts/id1182474649Download the Fetch Rewards app for Android: https://play.google.com/store/apps/details?id=com.fetchrewards.fetchrewards.hop&hl=en_US&gl=USWes answers these questions:1) How did the idea that transformed into Fetch came to be?2) So you have this business model that proved to be successful at winning some academic competitions, generating some seed money. How did you take this from a PowerPoint deck and some Excel spreadsheets and turn it into an actual business? 3) How did you go about getting that first big brand client and what proved to be the key differentiators between existing digital coupon and rebate programs or more traditional promotional mechanisms like FSIs? How does Fetch’s user experience involve less friction?4) Could you tell us about some of the key challenges partners are coming to you with? What are they struggling with? And why are they coming to Fetch to solve it?5) How does Fetch help brands satisfy their need for purchase attribution data points to fuel CRM, digital marketing and innovation?6) You recently announced a comprehensive partnership with the Albertsons Companies. Would you break down how this differs from your CPG brand loyalty building solutions and whether this actually enhances the value proposition to your users?7) Fetch has also moved into the restaurant vertical, helping QSRs with loyalty engagement. How did this come about and what is it that you help them do from a targeting and conversion perspective?8) What are some of the CPG/Retail industry dynamics that you think will transform consumer loyalty engagement in the next few years and how are you positioning Fetch Rewards to win in these conditions?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail Services, and Marketing Services.  Follow Chris on LinkedIn at: https://www.linkedin.com/in/moyechris/Follow Crossmark online at: http://www.crossmark.com/ Chris answers these questions:1) Since CROSSMARK works with countless retailers and CPGs, from that view, what are your thoughts on the current grocery space?2) You’ve started a real digital transformation at CROSSMARK.   Can you speak to that? Why was it successful?3) Our understanding is that CROSSMARK’s vision centers around something you call Accelerator.  What is Accelerator?  What makes Accelerator different?  How do clients benefit?4) What are the plans for eCommerce at CROSSMARK, and how does it tie to Accelerator?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.