The CPG Guys Winning at Target with J&J's Russ Heilbrun
The CPG Guys, Sri & PVSB, are joined in this episode by Russ Heilbrun, Director of eCommerce, Category Management & Business Insight at Johnson & Johnson supporting Target.
Russ answers these questions posed to him:
- Your career has passed through retail including being a buyer for several categories at Target and now CPG. Decompose this for our audience and tell us how different it is.
- The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play how are you responding to this and preparing for the transformation?
- Taking you back to your retail days, was omnichannel a quest for target way back and if so how did ya’ll evolve at Target?
- eCommerce is a balance between short term and long term based on shopper analytics & insights. How do you balance both and what should a merchandiser focus on?
- How do your efforts in diversity & inclusion contribute to a better workplace at J&J?
- Let’s get into the word omni channel. Can you take us through what that word means to you and what are the drivers of it? Also, a prediction - is store traffic coming back?
- Is click & collect the future of shopper basket behavior. If so, how does one drive a basket with it?
- What is your advice for others on the omnichannel journey like you?
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