The CPG Guys Unified Commerce with 5 New Digital's Michael Zakkour
The CPG Guys, Sri & PVSB, welcome to the podcast Michael Zakkour, the founder & CEO of 5 New Digital, a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of "New Retail Born in China Going Global" and "China's Super Consumers." He's a expert in emerging commerce capabilities in China & APAC.
Michael joins the CPG Guys to discuss these questions:
- Your experience in China goes deep and perhaps when digital was a phenomenon in the US. Why did you start working in the far east and if there are overall learnings of Asian businesses what would they be?.
- Connected commerce, digital commerce, ecommerce or unified commerce? What’s accurate and why? Describe each one for us.
- How important is Unified commerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply for startups, small brands or larger brands?
- What about data and first party consumer outreach? How important is a 1:1 relationship with a consumer? What are key outcomes a brand can expect from it?
- Take us through your services and how you improve your platform and deliver value to your clients/brands? How do you and the company personally learn and grow everyday?
- What are key ‘digital’ attributes from the far east you would pass on as to what’s going on now in China/Korea/Japan that will arrive here in the US in the next year?
- DTC vs Amazon? Why does one need DTC when there’s Amazon? What are the key attributes of doing a DTC business? What muscle power is the most important for a brand in this space?
- Why should a US brand look to China and the far east to learn?
Michael's email: michael@5newdigital.com
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