The CPG Guys Rating Retail Media Platforms with EnsembleIQ's Cyndi Loza
The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza, Associate Editor at EnsembleIQ's Path to Purchase Institute division.
Cyndi recently reported on a survey that the Institute fielded related to the value shopper marketing professionals have for 7 different retail media platforms including Amazon, Walmart, Kroger, Dollar General, Giant Eagle, CVS & Albertsons.
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Cyndi answers the following questions:
- Why did you decide to conduct a survey on retail media?
- How did you decide which platforms to include? Were there others you considered but did not include?
- How did you find the audience for fielding this survey?
- What were the attributes you measured? How did you decide on those attributes?
- What were the key highlights? Was there a decided favorite? Which retailers have room for improvement?
- Anything surprising in the results?
- Do you intend to survey this again and build longitudinal data points?
- Where can our audience learn more about this research and other resources of P2PI?
Results from the survey may be found here.
The 2021 P2PI trends report may be found here.
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