The CPG Guys

The CPG Guys, PVSB and Sri are joined in this episode by Sreenath Reddy, founder of Intentwise, a technology platform that empowers professional advertisers, large-scale aggregators, and high-volume agencies with recommendations, automation, competitive intelligence, and data infrastructure for Amazon, Instacart, Target, and more.This episode is sponsored by Intentwise.Follow Sreenath Reddy on LinkedIn at: https://www.linkedin.com/in/sreenathkreddy/ Follow Intentwise on LinkedIn at: https://www.linkedin.com/company/intentwise/Follow Intentwise online at: https://www.intentwise.com/Sreenath answers these questions:1) Sreenath, let's go straight into the mission of Intentwise - put the intent in intentwise and tell us how the company was founded?2) How do brands win on marketplaces with intentwise? There are so many retail media marketing optimization tools?3) Talk to us about all the capabilities you have on Amazon and other retail platforms specifically for brands? What audience can be reached and how often can a brand leverage this?4) Take us through all the solutions from Intentwise for agencies - ad optimizer, DSP, Instacart, Criteo, and what is the Amazon Ads mobile app?5) You have several quoted case studies in your website, take us through the Profitlogiq and Revitalash examples and why did you earn such credibility with them? 6) Give our audience the details of the out-of-the box ecommerce data infrastructure capability? Sounds like it’s very comprehensive and goes deep.7) What is the latest in the world of data when it comes to retail media?8) What do you want our audience and the CPG industry to know about your company? People in which functional role should learn more about Intentwise and what should they expect when working with you? How fast is the ramp up?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Veeral Shah, VP of Commercial Strategy & Development at Nestlé USA, the world’s largest CPG manufacturer.Follow Veeral Shah on LinkedIn at:  https://www.linkedin.com/in/veshah/Follow Nestlé USA on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/Follow Nestlé USA online at: https://www.nestleusa.com/Veeral answers these questions:1) Your story starts at University of Michigan and then touched a number of notable brands at large CPG companies eventually emerging as an ecommerce leader at Campbell’s.  You then made the decision to go to Nestle where you have a large remit. Decompose this for our audience and tell us how all this change came to be.2) Why is digital commerce a priority for Nestle USA in these times? Is it just about eCommerce or does it have broader omnichannel drivers?3) How are you working to ensure Nestle USA is omnichannel ready - what are specific initiatives or actions you have taken?4) DTC - it seems every brand is focused on delivering some sort of direct partnership with the consumer especially if subscription oriented. How are you focused on it? 5) How are you focused on building a team and what does your team specifically focus on - is it strategy or execution? How does your team interact with commercial functions and deliver value for them?6) What are some key learnings from the last 2 years you would share with our audience they should focus on? What is your advice for the industry in inflation challenged times?7) In a constrained supply world that doesn’t seem to have an end in sight, how do you navigate channel strategy on a day to day basis? 8) The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play, how are you responding to this and preparing for the transformation?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022.Topics they cover:State of omnichannel - ecommerce or store - who is winning? Implosion of immediate delivery verticalThe emergence of live streaming & video Influence of digital content on in-store sales DTC was hot during covid and is still the best mechanism for 1P, is it still the case? - why bother when you have capabilities like Fetch? Evolution of shoppable media Availability of retail 1P data - who “owns” it? Growth of retail media and what's next (2nd price auctions) Is ROAS really ROI? - difference is incrementality Brand mash-ups (Coke/Jack Daniels, Taco Bell Cheez-It etc.)…moving the needle or just performative? Collapse of Crypto & NFTs Building loyalty in these times Conferences - in person or virtual, will people return to group settings When will supply chain constraints abate?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, is part of WPP's GroupM division. Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/ Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/ Follow Mindshare online at: https://www.mindshareworld.com/Mindshare’s Media Framework: LinkJeff spoke to Sri at Mindshare's office in Lower Manhattan in the shadow of the Freedom Tower. They discussed the fundamentals of how Mindshare guides brands in the art & science of investing in retail media.CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, PVSB speaks with Cristina Marinucci, Sr Director & Global Head of Shopper Insights & Analytics at Mondelēz International, an American multinational confectionery, food, and beverage company.Follow Cristina Marinucci on LinkedIn at: https://www.linkedin.com/in/cristinamarinucci/ Follow Mondelēz on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/Follow Mondelēz online at: https://www.mondelezinternational.com/Cristina spoke to Peter while attending the 2022 Shoptalk Conference in Las Vegas, NV.CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes the shopper journey. This episode is sponsored by Catalina.Follow Stacey Hawes on LinkedIn at: https://www.linkedin.com/in/stacey-hawes-38a4852/Follow Catalina on LinkedIn at: https://www.linkedin.com/company/catalina-marketing/Follow Catalina online at: https://www.catalina.com/Stacey answers these questions:1) Take us through your career journey from double click to Catalina. What prompted you to come here to Catalina? Why data & analytics?2) Catalina is best known for its heritage coupon print machines attached to registers in retail stores. How has your business been evolving, particularly over the last several years, into a shopper intelligence platform?3) Let’s decompose the mission statement. My memory serves devices in store offering coupons for repeat trips to the store.ent of Catalina - Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale. Give us the scoop on what this means to brands, why is Catalina a leader in this? We will decompose each of the 4 segments of your offerings later (find, activate, understand and measure).4) Let’s now discuss FIND. What are your capabilities in helping brands find their desired audience? What’s required from a client to achieve this objective? Why are you best qualified to help a brand find their right audience for engagement?5) If we find the right audience, we still have to understand your audience to drive the right activation. How do you help brands understand different audiences? Why do so many brands struggle with this? 6) Back to activation - now that we have decomposed find and understand how you efficiently target consumers, what’s Catalina’s role in activation? How do you help shape messaging? Can there ever be a precision optimized message? 7) How does Catalina help convert a lower funnel purchaser to a fan? What’s the follow up provided?8) Finally metrics - what do you provide to measure success? What’s short term, real time and how are programs optimized?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Dana Medema, VP & General Manager of Oral Care at Colgate-Palmolive Company. Follow  Dana Medema on LinkedIn at: https://www.linkedin.com/in/dana-d-medema-she-her-hers-496328b/Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/Find Hello brand products at https://www.hello-products.com/Dana answers these questions:1)  Would you start by walking us through your career progression at CP, highlighting some of the pivotal roles that helped prepare you for your current GM position in Oral Care?2) What is your perspective on how brand management operations are different with FMCG in Europe compared to what is happening here in the USA?3) CP clearly has a strong commitment to digital consumer engagement as evidenced by the significant presence of your Chief Digital Officer at this year’s CAGNY conference. How do you collaborate with the digital team to deliver meaningful outcomes in the oral car business unit?4) Following up on the role of digital in oral care, how are investment decisions for your category made in customer retail media platforms? Is it a HQ activity, a customer team activity? A blend? How do you ensure that brand objectives are met in this pursuit?5) Where are you sourcing meaningful 1P data beyond your DTC, how is it helping you to better understand consumer behavior, calculate customer lifetime value and how do you see it improving your operational decisions?6) Innovation is the lifeblood of every brand. Peter and I had the pleasure of hearing your colleague How is innovation fostered at CP? How do you collaborate with Craig and other CP stakeholders? How are your retail customers involved in innovation?7) Looking at the transformative landscape of consumer goods over the last 3 years: in what areas do you recommend your brand contemporaries invest against to help their brands succeed in an omnichannel world?8) eCommerce has been the buzz since the beginning of the pandemic, but the vast majority of sales are still happening in physical stores. How are you preparing your brand for success in this world of blurred channels?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.com/RetailWit Website: http://RetailWit.comPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by: Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext Solutions, the global leader in 3D simulation software for retail that helps brands & retailers reduce the time, cost, and risk of developing innovative in-store experiences.This episode is sponsored by InContext Solutions. Follow InContext online at: http://incontextsolutions.com Follow InContext on LinkedIn at: https://www.linkedin.com/company/in-context-solutions/Follow Melissa on LinkedIn at: https://www.linkedin.com/in/melissa-jurgens/Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucasjblair/ Melissa & Lucas answer these questions:1) Melissa - your career spans quite a bit of experience in market research and competitive analysis at Mintel where you spent 10 years. Then you joined InContext Solutions as an account executive to grow to being the Chief operating officer. Take us through your career journey from Mintel to InContext Solutions. What prompted you to come here to InContext Solutions? Why retail tech leadership?2)  I’d love to go through a brief history of InContext. Where did the company start, what prompted interest in this space? What’s the evolution over time?3) Tell us about InContext’s virtual commerce offering. What makes InContext uniquely positioned to be the leading provider of virtual commerce solutions?4) So, let’s talk about the metaverse.  How do you define the metaverse, and are you a metaverse company?5) There’s a lot of hype around the metaverse, some say it won’t last.  Let’s talk about what some are the naysayers saying and break that down a bit.6) You talk about InContext being a building block to the metaverse.  Virtual commerce is one way.  What other building blocks should we be thinking about?7) Historically, InContext’s bread and butter has been in shopper insights and visualizing retail stores. How does this tie into what you’re doing with virtual commerce?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Bryan speaks with Sri about the fast moving world of Retail Media.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners. This episode is sponsored by Habu.Follow Matt Kilmartin on LinkedIn at: https://www.linkedin.com/in/mattkilmartin/Follow Habu on LinkedIn at: https://www.linkedin.com/company/habu-inc/Follow Habu online at: https://habu.com/Matt answers these questions:1) Take us through your career journey from Akamai to HABU. What prompted you to come here to HABU? Why data & analytics infrastructure leadership?2) I’d love to go through the history of HABU. Where did you start, what prompted interest in this space? What’s the evolution over time?3) Let’s decompose the mission statement of HABU - Unlock the true potential of data - Connect to data wherever it lives, even across a disparate universe, all at unparalleled scale. Give us the scoop on what this means to brands, why is HABU a leader in this? We will decompose each of the 3 segments of your offerings later (data model and enrichment, advanced segmentation and privatization, clean room software, customer journey & activation).4) Let’s now discuss data modeling & enrichments. What are your capabilities in helping brands here and what areas should brands focus on for application of data models? Why are you best qualified to help a brand do this? 5) Once a good solid data model is built and optimized, segmentation is the next step for focus? What’s the role of 1P data that a brand may have in this? How does HABU help with segmentation? 6) Give us the 101 on clean rooms since it’s a capability of yours? What can clean rooms enable for your clients, give us data based objective examples of outcomes from clean rooms.7) How does HABU help a retailer with their data and insights journey? What examples do you have of successful partnerships?8) What advice do you have for CPG leaders through work you have done and learned with brands? How can they prepare for an uncertain future that we are currently experiencing?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.