The CPG Guys, Sri & PVSB, are joined in this episode by Joe Davis, VP North America eCommerce at The Coca-Cola Company, the world's most iconic brand and manufacturer of beverages loved by generations. Follow  Joe Davis on LinkedIn at: https://www.linkedin.com/in/joe-davis-coca-cola/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Joe answers these questions:1)  The pandemic has transformed the way Americans of all ages and incomes conduct grocery shopping. What are the key capabilities that you are seeking to enable the Coca-Cola system with why do you see these capabilities to be so essential to driving success?2) What do you see as the most important needs that your retail partners are looking for Coca-Cola to bring to their digital customer engagement strategies?3) How does your team remain focused on building sustainable capabilities that matter?  4) You’re likely presented with a myriad of solution options that, to a degree, evaluate with long-term skepticism.4) Retail media is a growing channel in activating across the customer journey. Is funding a trade function, a brand function or a mixture? How do you judiciously allocate your investments to deliver measurable ROI in search for the organization?5) What are the content levers you optimize that enable Coca-Cola products to appear at the top of organic search results?6) How does your team play in ensuring that supply chain demands for eCommerce across the system are fully optimized for success?7) Coca-Cola has a substantial position in foodservice channel. What are the demands for eCommerce capabilities in foodservice and how does your team support those demands?8) What are the 2 or 3 trends in omnichannel consumer grocery shopping that have you thinking about where Coca-Cola needs to be delivering capabilities to win with your consumers in the immediate and near term future?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Guys on Instagram: https://instagram.com/cpgguysCPG Guys on Twitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Eva Wang, head of Commerce & Partnerships at Firework, a B2B interactive short form web story livestreaming & video platform for brands to engage and convert their website visitors.This is the third of a 3 part partnership episode series with Firework.Follow Eva Wang on LinkedIn at: https://www.linkedin.com/in/eva-wang-13964a91/Follow Firework online at: http://firework.tvFollow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq/Eva answers these questions:1) There’s a great deal of buzz in livestreaming and video storytelling going on in CPG/Retail as more consumers adopt consumption of these communications formats. What was it that drew you into this industry?2) What makes Firework’s livestreaming platform different from the many technology companies trying to stake ground in this space?3) Late last year, Firework announced a strategic investment from American Express. As I mentioned in my introduction, you spent over 10 years at Amex. From a payments company perspective what is making the livestreaming industry such an attractive investment opportunity? 4) Firework made some major buzz when it announced that its platform would power livestreaming video storytelling for Albertsons, one of the largest grocery retailers in the country. Can you give us context as to this partnership and why retailers, not just brands, would want to leverage your capabilities?5) Firework was recently shortlisted  as one of the finalists of the Unilever Foundry Positive Beauty growth Platform startup pitch competition. Can you tell us what that was about and why Firework came out as one of the finalists?6) How do you think that livetstreaming is bridging the gap between physical and digital? Do you have an example of how Firework is enabling this connectivity?7) Can you help demystify the elements of a good livestreaming event. Are celebrities really necessary or are there other best practices from Firework’s experience?8) We love to ask about predictions on this podcast. What are Fiirework’s predictions for Engagement, eCommerce and the Open Web for 2022?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Eric Martell, Founder of Pear Commerce, a shoppable media advertising platform company that simplifies retail marketing by connecting CPG advertisements directly with retailers. Its mission is to provide complete transparency from the click of an ad to the purchase of a product.This is a partnership episode with Pear Commerce.Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/ Follow Pear Commerce online at: http://pearcommerce.com Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/company/pear-commerce/  Eric answers these questions:1) You have a professional background in performance marketing, having run ads on platforms like Facebook/ Instagram/ Google/ & even Programmatic/ for your EatStreet business. Can you help us understand how that ultimately prepared you for the creation of Pear Commerce?2) We’ve had several guests on previous episodes talk about different aspects of shoppable media: on social media sites, on brand sites. Why is shoppable media good for brands and what did you see as being the connection between digital advertising & measurable conversion methods? What are traditional brands missing when they can't use performance ecommerce/dtc marketing?  Why?3) What is fundamentally wrong with the “where to buy” functionality for many brands and how has Pear addressed this in your platform CX?4) So walk us through the value proposition for brands? What does a brand get when they initiate shoppable digital advertising through Pear Commerce?5) In order for the media to be shoppable, retailers need to be involved in the ecosystem. What is the value proposition for retailers? Why do they want to participate  and how do their retailer networks integrate into your solution?6) Brands won’t invest in media these days without measurement. ROAS, ROI, call it what you will. Digitally-native brands have clear ability to measure performance as they sell direct to consumers. How does Pear Commerce address the measurement aspect of proving that its solution delivers results to omnichannel brands?7) Do you have any examples of how your solution is helping brands produce performing shoppable advertising programs that deliver measurable performance?8) What do you see as being next for digital advertising and where does pear seek to invest in developing more capabilities?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://RetailWit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Will Yen, Director of National Accounts eCommerce at Pabst Brewing Company, a treasured protfolio of iconic American beer brands including Pabst Blue Ribbon, Jack Daniel's Country Cocktails, and others such as Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old Milwaukee. Follow  Will Yen on LinkedIn at: https://www.linkedin.com/in/will-yen/ Follow Pabst Brewing Company on LinkedIn at: https://www.linkedin.com/company/pabst-brewing-company/Follow Pabst Brewing Company online at: https://pabst.com/ Will answers these questions:1)  What do you see as being the core objectives and supporting activities that Pabst Brewing plays in servicing the national accounts in your portfolio? How do you establish yourself as a trusted and valued partner? 2) How you manage SEO for the accounts in your portfolio? What are the imperatives you are focusing on to win search on the digital shelf and do you see changes occurring in how alcohol brands are able to engage consumers through your retail network?3) Would you please break down for our audience what Group Buying is all about and is this something that might work here in the USA and even in the alcohol category? How might this work?4) You deal with some boutique brands with limited HH penetration. For traditional food & beverage goods, sampling is an effective trial mechanism. How do you see this being extended from alcohol brands like the ones in the Pabst portfolio?5) Amazon has been extremely successful in building consumables business through its subscription solution. Can this work for alcohol? How?6) Please bring out your crystal ball and share with us your thoughts on where Amazon is next going with frictionless and predictive commerce? How can Pabst contribute to this journey?7) How has the pandemic changed your mix of business on vs off premise at the brand level & overall? How are you responding to this?8) What’s next for eCommerce at Pabst? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysCPG Guys on Twitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Aditya Kumbakonam, co-founder of TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization.This is the first in a 2-episode partnership with TheMathCompany.Follow Aditya Kumbakonam on LinkedIn at: https://www.linkedin.com/in/aditya-kumbakonam-5a88738/Follow TheMathCompany online at: https://themathcompany.com/Follow theMathCompany on LinkedIn at: https://www.linkedin.com/company/themathcompany/Follow Co.dx online at: https://codx.aiFollow Co.dx on LinkedIn at: https://www.linkedin.com/company/co-dx/  Aditya answer these questions:1) Why do you think advanced analytics are a must-have for consumer goods companies in this day and age?2) What are some of the most common challenges that consumer goods companies face in applying AI and advanced analytics to solve problems?3) The Chief Data & Analytics Officer is a relatively new addition to the C-Suite. Given that data maturity is still fairly low in many organizations, what do you see as being the most effective ways that people in this role can deliver measurable ROI to their enterprises and what type of toolkit will make them more successful? 4) Do you believe process alone is not sufficient for a successful analytic solution deployment? How do the competency of people still play a critical role?5) TheMathCompany has developed their proprietary data science platform, Co.dx. What is involved in Co.dx and how does it position your clients to design, deploy and transform client business ecosystems?6) Can you give us some examples of how Co.dx has tackled issues like customer churn by developing actionable revenue growth plans and what the benefit of doing so is?7) How is assortment planning in an omnichannel world more challenging and how do you consult your clients to optimize assortment across all their retail channels?8) TheMathCompany has seen rapid growth since its inception. What’s next for TheMathCompany and how do you envision Co.dx will play a role in its future growth?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Diana Haussling, VP & General Manager of Digital Commerce at Colgate-Palmolive Company. Diana was recently named to the AdAge "40 Under 40" list of honorees.Follow  Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/Find Hello brand products at https://www.hello-products.com/Find Tom's of Maine brand products at https://www.tomsofmaine.com/Diana answers these questions:1)  Your story starts at Rutgers University at NJ, then you touched notable global brands like Campbell’s and the Hershey company, eventually emerging as an eCommerce leader. Decompose this for our audience and tell us how all this change came to be.2) Why is digital commerce a priority for Colgate Palmolive in these times?3) How are you working to ensure CP is eCommerce & omnichannel ready = what are specific initiatives or actions you have taken?4) DTC - it seems every brand is focused on delivering some sort of direct partnership with the consumer especially if subscription oriented. How are you focused on it? 5) How are you focused on building a team and what does your team specifically focus on - is it knowledge or revenue?6) How is UGC and ratings/reviews important to you and the brands you support? What is the role of retail media for you?7) How important is user experience in this journey and how do you help shoppers get that top tier UX? 8) The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play, how are you responding to this and preparing for the transformation?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.com/RetailWit Website: http://RetailWit.comCPG Guys on Instagram: https://instagram.com/cpgguysCPG Guys on Twitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

HAPPY NEW YEAR!The CPG Guys, PVSB and his guest co-host Daniel Torres Dwyer (co-host of the new FMCG Guys podcast) are joined in this episode by Paola Peretti Global Vice President, Digital & Consumer Experience at Mars & Kishor Gummaraju, Chief Customer Officer of Tiger Analytics which develops bespoke insight solutions powered by data and technology for several Fortune 500 companies.This is a the second in a 2-episode partnership with Tiger Analytics where Paola and Kishor discuss opportunities for leveraging data and insights to drive Omnichannel excellence.Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings.Follow Kishor Gummaraju on LinkedIn at: https://www.linkedin.com/in/kishor-gummaraju/Follow Paola Peretti on LinkedIn at: https://www.linkedin.com/in/paolaperetti/Follow Tiger Analytics online at: https://www.tigeranalytics.com/Follow Tiger Analytics on LinkedIn at: https://www.linkedin.com/company/tiger-analytics/Link to interesting research work by Prof. Mohan Sawhey & Paola Peretti: https://tinyurl.com/paolaperetti  Paola & Kishor answer these questions:1) Paola, you are the VP of Digital & Consumer Experience at Mars. Help our audience understand your journey so far and your current role.2) Give us an overview of the value propositions you brought for Mars and the KIND brand?3) Paola, what are some of the best examples where you have seen data being used as a strategic asset?4) How do you help with day to day decision making in an Omni Channel environment.5) How can Test and learn experiments help to drive digital transformations? Please share more from you current and previous experiments6) But making this happen in a large organization is not easy. What are the challenges you see and how do you overcome them?7) A lot of the things that Paola mentioned are very internal to the organization. How does Tiger Analytics help in overcoming the challenges that Paola outlined?8) How do you see the future evolve from each of your vantage points? “Crystal ball” the future for us if you will.9) What advice do you have for women in the FMCG industry, who aim to make it big in their careers?10) Finally how is Tiger evolving as a company to adapt to the changing environmentCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Brian speaks with Sri & PVSB about pivotal events in CPG/Retail during 2021 and thoughts on emerging trends to watch in 2022.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel DigitalThis is episode 3 of 3 and awards go to Retailers for:Best in classBest UGC ExperienceMost improvedRising starMost innovativeBest enablerPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel DigitalThis is episode 2 of 3 and awards go to Marketplaces for:Best in classMost improvedRising starMost innovativeBest enablerPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.