The CPG Guys

The CPG Guys Present the 2022 OMNIES Awards featuring:Andrea Leigh from Allume GroupMelissa Burdick from PacvueBryan Gildenberg from Confluencer CommercePeter V.S. Bond from FetchSri Rajagopalan is the episode emcee.The following award categories are discussed:* Best Retail UX* Best Shoppable Media Experience* Best New Commerce Experience* Best Retailer Mobile App* Best Omnichannel Insights Provider* Most Innovative Marketplace* Most Innovative CPG* Best Omnichannel Retailer* Rising Star CPG* Rising Star Marketplace* Rising Star Retailer* Best Retail Media Analytics* Best Retailer/Supplier Partnership* Best CPG* Best eCommerce Retailer* Best Retail Media PlatformCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Abi Subramanian, Vice President of Lowe's One Roof Media Network, a robust portfolio of omnichannel advertising services powered by Lowe's customer data, real-time shopping trends, and proven marketing expertise.Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Lowe's  on LinkedIn at: https://www.linkedin.com/company/lowe's-home-improvement/ Follow Lowe's One Roof Media Network online at: https://lowesoneroofmedianetwork.com/Abi answers these questions:1) Abi, from your perspective, what are the driving factors behind the explosive growth in retail media?2) As Lowe’s sought to enter the retail media space, what were some of the imperatives that you considered in creating a meaningful offering in terms of capabilities & outcomes?3) Lowe’s has named its retail media platform “One Roof Media Network.” Would you please walk us through your specific full-funnel offerings on-site, off-site and in-store?4) Walk us through the data that is powering this solution. What is the audience size and what is the transaction volume?5) Performance marketing is inclusive of measurement. What measurement elements are you delivering back to brands investing in One Roof?6) Has Lowe’s partnered with any 3rd party ad management platform, content providers, off-site programmatic partners etc. to enable scale for your brand partners?7) How does your team partner with brands to enable campaigns and are brands of all sizes able to leverage One Roof for success?8) Where are you looking to evolve One Roof in the near future and what’s the best way for a brand to get engaged with Lowes in retail media?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri and guest co-host Bryan Gildenberg are joined in this episode by Charles Chase, Executive Industry Consultant for Retail & Consumer Goods at SAS, the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.This episode is sponsored by SAS.Follow Charles on LinkedIn at: https://www.linkedin.com/in/charleschase46/Follow SAS on LinkedIn at: https://www.linkedin.com/company/sas/Follow SAS online at: http://SAS.comCharles answers these questions:1) Charlie, your career has intersected with some of the largest CPG brands in the world such as J&J, Reckitt, Coca-Cola. Take us through the years as you build your career in analytics and your advice for others aspiring to lead in this space?2) So you have a new book - Consumption-Based Forecasting and Planning. Tell us all about why and what can a reader and the industry find in that book for educated decision making?3) How has recent unforeseen disruptions like the new Digital Economy, COVID-19 (pandemic), economic pressures (inflation, rising oil prices, geopolitical disruptions) changed supply chains?4) Why do companies need to “forecast from consumer to supply, rather than from supply to the consumer”? Therefore, how does consumption-based forecasting and planning help companies become more consumer centric in their approach to demand forecasting and planning?5) How does short-term demand sensing play into this new approach? Is concurrent demand planning playing a factor, and how does it support IBP?6) How are retailers and consumer products manufacturers supporting the exponential Omnichannel growth, as a result of all these unforeseen disruptions?7) There is a lot of confusion as to what is the digital supply chain. What is your definition of the digital supply chain, and how can it help retailers and consumer products companies navigate through all these unforeseen disruptions?8) What is SAS institute doing in this space to help companies and give us some examples of work done?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comNextUp Website: http://NextUpIsNow.orgDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Parag Shah, Vice President of Center Store Merchandising & Omnichannel Growth for The Giant Company, a division of Ahold Delhaize with nearly 200 stores operating in PA, NJ, VA, MD & WV.Follow Parag Shah on LinkedIn at: https://www.linkedin.com/in/paragshahmba/Follow The Giant Company  on LinkedIn at: https://www.linkedin.com/company/the-giant-company/Follow The Giant Company  online at: https://giantfoodstores.com/Parag answers these questions:1) You have been trained the classic way - i.e. brick & mortar, but today you are a true omnichannel center store merchant leader. Take us through your career evolution and experiences that got you here in this senior role.2) What are you seeing these days, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce?3) What is your thoughts on the basics of success in a digital world? Does content matter, how are you leading this for Giant foods?4) Believe you have responsibility to develop the click & collect business as well. Please share what different skills are needed for that vs home delivery?5) We believe to win in the omnichannel world, one has to still be an expert at the basics - category management, shelf management and optimization. Would love to learn your views here on category management in a finite shelf vs infinite digital world.6) Lets talk assortment. What is the importance of assortment in a post covid world? How does the digital world influence what you put in store? Does store traffic and patterns drive assortment?7) What’s next for retail? Where should the focus be? Talk to us about store traffic and how the world of displays and impulse arrangements is changing?8) What is your personal advice for other omnichannel merchant leaders leading center store like you?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Chris Hurley, Vice President of Channel & Shopper Marketing at Pernod Ricard, a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organization in the world. The Group represents 240 premium brands available in more than 160 countries. Follow Chris Hurley on LinkedIn at: https://www.linkedin.com/in/chris-hurley-7b02047/Follow Pernod Ricard on LinkedIn at: https://www.linkedin.com/company/pernod-ricard/Follow Pernod Ricard online at: https://www.pernod-ricard.com/enChris answers these questions:1) Please walk us through your career, starting with your work in “the fizz bizz” or carbonated beverages, up until now with a focus on pivotal experiences in your career that you consider enabled your progression.2) After joining Pernod Ricard in 2018 as the VP of sales for national chains for wines & champagnes, you saw a broader need for expertise in shopper marketing capabilities for the enterprise. How did this come about? What was the competitive landscape for these types of services and why was it important for Pernod Ricard to resource against them?3) You’d previously managed shopper marketing & channel strategy groups at other points in your career. Was this the first time you had to build one from the ground up?  How did you go about developing the blueprint for what this group would be charged with accomplishing and how would you measure outcomes?4) How do you go about staffing against a shopper marketing team? Are you hiring from the outside, taking existing staff and training them in new subject matter expertise. How do you develop an educational curriculum?5) How do you decide where will be the focus of your team’s efforts relative to the product portfolio and key customers within the omnichannel marketplace?6) With the explosive growth of eCommerce during the pandemic, marketplaces like Drizly and Reserve Bar started to emerge while traditional brick & mortar retailers like Total Wine started to establish digital store fronts. How did you set about ensuring Pernod Ricard could succeed in here?7) Insights & activation are core functions of shopper marketing organizations in the CPG world but Tied House laws in the adult beverage categories can challenge companies like Pernod Ricard. Could you walk us through some of these challenges and how you have been able to still succeed in your team’s mission?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Greg Carr, Head of Data & Analytics Innovation at PepsiCo and Matt Kilmartin Co-Founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners.Follow Greg on LinkedIn at: https://www.linkedin.com/in/carrgreg/Follow Matt Kilmartin on LinkedIn at: https://www.linkedin.com/in/mattkilmartin/Follow Habu on LinkedIn at: https://www.linkedin.com/company/habu-inc/Follow Habu online at: https://habu.com/Greg & Matt answer these questions:1) Matt, why don’t you group this episode with a quick summary of what a clean room is, why it is needed by modern marketers and how it comes to life in the transformation of data into actionable insights?2) Greg, We’ve heard that PepsiCo is one of the most innovative brands leaning into adoption of clean room technology. As Head of Innovation for PepsiCo Data & Analytics, can you speak a little about PepsiCo’s innovation philosophy as it relates to data and technology?3) Greg, PepsiCo licensed its own clean room. Can you share a little about why you decided to do so and what do you think about all these clean rooms that are out there? What made Habu so appealing?4) Matt, as a vendor in the space, how does Habu make sense of all this and what are you seeing from your side?5) Greg, Our listeners love to hear about real use cases. Can you walk us through 1 or 2 examples of some of the things you’ve done are doing and are there any early results or learnings you can share?6) This sounds very cool and pretty complex. Greg ~ What resources on your end are required to make this a reality?7) Greg, PepsiCo has a long history of partnerships with Sports Leagues & franchises, Retail and other types of companies. Can you talk a little about how you think about partnerships at PepsiCo and how technology like clean rooms can play a role in maximizing the value in those investments?8) Is this consistent with what you’re seeing other CPG brands doing?9) Greg then Matt, What excites you the most about the work that PepsiCo and Habu are doing together?10) Matt then Greg, What does this market look like 3-5 years from now?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comNextUp Website: http://NextUpIsNow.orgDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in this podcast episode to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey.To learn more about The Band of Sisters, visit: http://thebandofsisters.comTo purchase “You Should Smile More” visit: https://a.co/d/39P9CjpTo Follow Cie Nicholson on LinkedIn visit: https://www.linkedin.com/in/cienicholsonTo follow Lori Tauber Marcus on LinkedIn visit: https://www.linkedin.com/in/loritaubermarcusCie & Lori answer these questions:1) You’ve structured the book into sections that identify spheres where gender inequality often runs amok for professional women and then you provide recommendations on how three different archetypes might respond to these situations. What are each of the three archetypes and their important to addressing these issues?2) Your book includes a great deal of research supporting your arguments. How did you go about sourcing all of this rich academic material and how did you divide up the responsibilities between each of the contributing authors?3) While we can’t cover each of the components in each section of the book, we’ll give our audience a flavor of why the book is so important in identifying areas where the inequity exists. With each of these, we’d love you to frame the issue and share how you recommend each archetype address a solution. Let’s start with language. How and why is gender-biased wording, particularly casual language, an unacknowledged way a company maintains institutional inequality?4) Why does the term used in the name of your book “you should smile more” really not come from a constructive place?5) Why and how are men disproportionately given credit for great ideas?6) Should women break into conversations or invite themselves to social events where they were not originally invited?7) Why should women know their worth and how should they use that knowledge to advance?8) How does “counting the room” increase the likelihood of success in driving DEI objectives?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comNextUp Website: http://NextUpIsNow.orgDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Surabhi Pokhriyal Chief Digital Growth Officer of Church & Dwight, a world leader in household and personal care products. Their global brands include ARM &HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, vitafusion™,Li’l Critters™, Water Pik®, FLAWLESS®, Zicam® and TheraBreath®. Follow Surabhi Pokhriyal on LinkedIn at: https://www.linkedin.com/in/surabhi-pokhriyal-44bb3b1/Follow Church & Dwight on LinkedIn at: https://www.linkedin.com/company/church-&-dwight-co-inc/Follow Church & Dwight online at: https://churchdwight.com/Surabhi answers these questions:1) You have spent your career working with several consumer goods companies across the world and being on the brand side and consulting side. Tell us more about your career journey. And what advice you have for others seeking a similar journey2) What are you seeing these days across the industry, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands? 3) Tell us a bit more about how organizations think these days about attracting, developing and retaining talent. Everyone is chasing hard to come by digital talent where the pool is becoming bigger but so is the competition 4) What soft skills do you value the most and how do you train your teams for those?5) Companies are doubling down efforts on DE&I. What is your take on it and how do you see that coming to life these days?6) Tell us more about your ideas on mentorship, and especially in elevating women7) Let’s discuss capabilities. What are the top must have capabilities for a CPG brand to drive omnichannel growth? 8) DTC. Myth or must have for brands? Why should a brand well penetrated with retail distribution focus on DTC9) Given the last 2 years and digital lean in - what is your advice for brands going forward? Is the store trip returning?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Head of Albertsons Media Collective, the retail media arm for Albertsons Companies.Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/Follow Albertsons Media Collective online at: http://albertsonsmediacollective.comPart I with Evan Hovorka - http://cpgguys.com/amc-pacvue/Part II with Claire Wyatt - http://cpgguys.com/claire-wyatt/Kristi answers these questions:1) Please walk us through some of the pivotal professional experiences that developed your subject matter expertise in the field of retail media2) In July of 2021, you were presented with the opportunity to join the Albertsons Companies in creating what is now known as Albertsons Media Collective. What was appealing about this opportunity?3) When you build a retail media platform from the ground up, you have to start with talent. How did you go about assembling the team that would build a best-in-class platform?4) What were the core elements of the platform that you determined needed to be included in the offering that would be meaningful to brands?5) We've heard some of your colleagues describe Albertsons Media Collective as having "late mover advantage." Would you describe how this comes to life and why brands should consider this advantageous?6) What types of partnerships were you looking to create to make Albertsons Media Collective attractive for brands to invest in you, specifically with respect to offsite programmatic and advertising management?7) Your colleague Claire Wyatt was a recent guest on the podcast and she described the importance of measuring not just ROAS but incrementality. Would you please explain why this is important for you to attract brand investments?8) As we record this episode, you are preparing to speak at Advertising Week in NYC about how retail data is making better marketers. What are the key themes of your presentation?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies.Follow Megan Ramm on LinkedIn at:  https://www.linkedin.com/in/meganpetrie/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber advertising online at: https://www.uber.com/us/en/advertising/Megan answers these questions:1) You have such a plethora of experiences beginning at Forbes Media, Google, SNAP and now UBER. Take us through your career journey and how you got here?2) What are you seeing these days, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands? Is UBER a platform of choice for CPG brands and why?3) How is UBER scaling its grocery business and what is the primary mission for UBER from a consumer perspective? Is it convenience or can one build a basket and then opt to receive it frequently?4) What is the role of UBER ads in this growth journey? UBER of course has been around for a while now and primarily know for mobility, now grocery delivery to ads. Give us the scoop of the why and how you are scaling UBER ads.5) On the UberEats side, how will the offering / value proposition differ from some of the core delivery competitors like Doordash and Instacart?6) Tell us all about the advertising capabilities for UBER ads. Take us through the type of ads and the experience a brand can expect on the platform? How do you measure success?7) What categories and brands should partner with UBER ads? How does one get started and take us through the experience of working with you.CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.