The CPG Guys

The CPG Guys, PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai,  whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. This episode is sponsored by NWO.aiFollow Miro Dimitrov on LinkedIn at: https://www.linkedin.com/in/mirodimitrov/Follow NWO.ai on LinkedIn at: https://www.linkedin.com/company/nwo-ai/Follow NWO.ai online at: https://nwo.ai/Miro answers these questions:1) Wow! What a career from early pharma to a solid SAP foundation to now squarely in scaling AI for business. Take us through the journey and how you got here. What does being a member of the forbes business council mean to you?2) What is your role today as a COO at nwo.ai? What teams do you work with and what partnerships do you establish internally and externally?.3) Decompose the word AI for CPG - give us 2-3 solid examples of why retailers and brands should care about and invest in AI?4) Lets talk nwo.ai - core value proposition. Take us through the various offerings you have and which one leads the way?5) Today’s world of brands and retail deals with an unprecedented level of data. What role can nwo.ai play in harnessing this for meaningful signals and demand generation for a brand? Is 1P data everything? 6) Staying with the data theme, there’s internal data and then there’s external data not just syndicated, but macroeconomic data, etc. How can AI digest a variety of these and why should a brand pay attention to all of them?7) If now.ai can build solutions there’s still the issue of democratizing it across an enterprise, how does one go about it? When should one come to now.ai?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest controlproducts, and personal insect repellents. Follow Mir on LinkedIn at: https://www.linkedin.com/in/mir-zaman-3519852/ Follow Spectrum Brands on LinkedIn at: https://www.linkedin.com/company/spectrum-brands/Follow Spectrum Brands online at: https://spectrumbrands.com/Mir answers these questions:1) What a career from NASA and aerospace to Amazon merchant and ads to Spectrum brands. Take us through the journey and how you got here.2) What is your role today as a commercial leader? What teams do you work with and what partnerships do you establish internally?3) Let’s talk Omnichannel and your Amazon learnings. Is Omnichannel the only way to forward and what such capabilities would you build and recommend for brands these days ?4) You spent time with Amazon ads - what is the importance of retail media and can a brand realistically grow on platforms without it - what is the tactic you would recommend as best or must have?5) How are you bringing Omnichannel thinking to spectrum brands - how are you coaching business leaders on content, reviews, DTC?6) What about assortment? Is it homogeneous across platforms? Do they need to be specific for online vs offline? What about price pack architecture? Is that the way for ecommerce ?7) Let’s talk revenue optimization, supply chain in these days they go hand in hand. What skills I’m these areas are the ones for today? How do they intersect?8) Here on the show we always ask our guests to look forward to the future forward. What does Mir Zaman see for the CPG industry as his prediction?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization.This is the second of a 2-episode sponsorship by TheMathCompany.Follow Prajwal on LinkedIn at: https://www.linkedin.com/in/prajwal-revanasiddappa/Follow TheMathCompany online at: https://themathcompany.com/Follow theMathCompany on LinkedIn at: https://www.linkedin.com/company/themathcompany/Follow Co.dx online at: https://codx.aiFollow Silvana on LinkedIn at: https://www.linkedin.com/in/silvana-dimitrov-7899224/ Follow The Carlsberg Group online at: https://www.carlsberggroup.com/  Silvana & Prajwal answer these questions:1) Silvana, welcome to the CPG Guys. Can you help our audience understand a little bit about your journey and your role as Director of RGM at Carlsberg? How did you get here?2) Prajwal, its great to have you here representing TheMathCompany. Please tell us about how you came to work with the Carlsberg Group and the nature of your work supporting their business. 3) Silvana, You have spent several years with the Carlsberg Group and are an expert in CPG. Why is a Revenue Growth Management suite crucial to CPG organizations? Why did you think TheMathCompany was the right company to help you with your RGM goals?4) Prajwal, how fast does a client start getting value in the partnership? Take us through the journey of a partnership leveraging your Co.dx solution.5) Silvana, In your experience as RGM Director, what are some of the pertinent challenges in achieving revenue growth? Why aren't existing solutions able to address these challenges?6) Prajwal, MathCo. leverages Co.dx, a proprietary AI/ML platform to solve not just business challenges but also organizational or operational gaps that exist today. Can you shed some light on how you do that?7) Silvana, what are some of the best examples where you have leveraged Co.dx's RGM applications to help you improve margin growth?8) Prajwal, What is TheMathCompany's approach to tackling RGM effectively?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain. Follow Evan on LinkedIn at: https://www.linkedin.com/in/evankeast/ Follow Doodles on LinkedIn at: https://www.linkedin.com/company/doodlesllc/Follow Doodles online at: https://doodles.app/Evan answers these questions:1) Your story starts at University of Calgary, then you founded breakup shop, then social media marketing eventually founding the NFT doodles. Decompose this for our audience and tell us how all this came to be.2) Give us the 202 on doodles. Last year we had a grammy winning producer Gino the Ghost give us a 101? How does one get started in the NFT world?3) How fast has doodles scaled and how long did it take to get this far at the time of this recording?4) What is the inspiration behind doodles? How did you work on this everyday aka what is the day in the life of the doodles founder?5) How do you keep the buzz alive for doodles? How many doodles exist?6) Describe a doodles party or event? What happens at these events and how does it grow the brand?7) What is your advice for our generation for which this is all new and maybe ‘scary’? 8) What’s next for doodles and you? What is your big NFT prediction?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by:Dave Young, VP of CPG Partnerships at ShiptErin Dye Lastra, Sr Director of Business Development at CriteoThis episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Criteo online at: http://criteo.comFollow Criteo on LinkedIn at: https://www.linkedin.com/company/criteo/Follow Erin on LinkedIn at: https://www.linkedin.com/in/erindyelastra/Follow Shipt Online at: http://shipt.com/partnerFollow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidyoung11/Dave & Erin answer these questions:1) Erin & Dave - please take turns to tell us about Shipt and Criteo - what’s going on at each company, how long have you been working together, why does the relationship work?2) Dave - What has been Shipt’s retail media journey and what is the continued vision? How does this come together to benefit the consumer for delivery?3) Erin & Dave - How have Shipt and Criteo been leveraging consumer behavior data to drive success and connect with the right consumer for success?  4) Dave - How is Shipt trying to move beyond CPG categories and what’s been most successful?  How is Criteo helping with this expansion?5) Dave - What are the opportunities for brands to influence a shopper decision during their purchase journey on Shipt?6) Erin - What are brands asking of you, how do they typically view you within their media toolkit?  Is it all data?7) Dave - Where has Shipt been focusing on expanding the advertising solutions for brands and agencies looking to engage Shipt shoppers?8) Here on the show, the last question is always future forward - so, what does future innovation look like for each of you?CPG Guys Website: http://CPGGuys.comFMCG Guys Wesbite: http://fmcgguys.comNextUp Wesbite: http://nextupisnow.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education.Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/Follow The DSI on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/Follow The DSI online at: https://www.digitalshelfinstitute.org/Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisaperryFollow Firstmovr on LinkedIn at:  https://www.linkedin.com/company/firstmovr/Follow Firstmovr online at:  https://firstmovr.com/DSI report on Total Growth Accountability: https://www.digitalshelfinstitute.org/shift-to-total-growth-accountability-executive-explainer?hsLang=enFirstmovr eBook “Sheared”: https://firstmovr.com/sheared/Molly & Chris answers these questions:1) Molly and Chris, I know you partnered together through the DSI community to lead and publish a research report last year entitled “Totally Growth Accountability.” Can you tell us more about the premise and what inspired your research?2) So what is Total Growth Accountability exactly?3) What are some of the realities that are driving this need?4) What are the best practices for shifting to Total Growth Accountability?5) Chris, I know you launched some complementary research at firstmovr in January through a free eBook, virtual event and resources that you called “SHEARED: Shedding Your Coat of Corporate Conformity in the Age of eCommerce.”  What is this book about?6) How does SHEARED connect with Total Growth Accountability?7) What are some of your most important recommendations around actually driving digital transformation, eCommerce change and Total Growth Accountability?8) What would each of you recommend as the most important thing they could do to accelerate change within their organizations?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by:Frank Cervi: Senior Vice President Supply Chain Strategy and Transformation at Mondelēz InternationalMayur Rustagi: Co-Founder and CTO at SigmoidThis episode is sponsored by Sigmoid.Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidincFollow Mayur on LinkedIn at: https://www.linkedin.com/in/rustagi/Follow Mondelēz International Online at: https://www.mondelezinternational.com/Follow Mondelēz International on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/ Follow Frank on LinkedIn at: https://www.linkedin.com/in/frank-cervi-5304131/Mayur & Frank answer these questions:1) Let’s get into the world of Sigmoid, how did the journey start, what was the inspiration and where you are as a company today?2) Frank, as a veteran in the CPG industry, how are data engineering and AI impacting your business? Where does Data fit now, as compared to 5 yrs?3) The intersection of data + AI is sizzling hot these days. AI can help take the most complex data sets and deliver reporting quickly, is this the biggest opportunity in the CPG industry for insights generation?4) Tell us how Sigmoid has differentiated itself from other data analytics companies? What are tangible results of this for CPG brands or retailers? How can this result in stronger downstream ROI generation?5) Solving the digital and analytics scale-up challenge in consumer goods is a real thing. How is Sigmoid helping its customers? Frank - please chime in with how your role helps take Mondelez forward on this?6) What did you find different & compelling in Sigmoid’s approach vs. other technology companies that you’ve dealt with?7) Sigmoid is one of the fastest-growing technology companies in The Americas. What’s driving this growth?8) What does the future hold for Sigmoid? What can your clients and those who want to be partners expect from you?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Candace Mitchell Harris, the founder & CEO of MYAVANA which blends customized haircare recipes + patented technology to support and guide consumers through every phase of their hair care journey.Follow Candace on LinkedIn at: https://www.linkedin.com/in/candacevictoria/ Follow MYAVANA on LinkedIn at: https://www.linkedin.com/company/myavana/Follow MYAVANA online at: http://myavana.com Candace answers these questions:1) Take us through that wonderful career where you and I met at PepsiCo where you were a program manager and reconnected at Revlon as a CEO/founder of myavana? How did you decide to become an entrepreneur?2) What is the myavana mission and how was it founded? How hard was it to be a solo entrepreneur and how did you go about starting this mission?3) What are the trials and tribulations of a startup founder? Has it always been rosy? What emotions does one go through?4) How did covid impact business given social interactions in person dropped significantly. How has it rebounded and where are you headed? How hard is it to be a female POC founder of a brand?5) Take us through the product portfolio and who should be looking to myavana for solutions? Who is your core consumer?6) What is the role of digital for myavana? What is eCommerce doing for you? What’s the in store plan? What does the app do?7) Why would one keep a business membership and how does it benefit them? Who is a hair expert? What’s next for myavana?8) Who is a Myavana angel? What do they do and how does one become a mayavana angel? How many angels like this exist?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.This episode is sponsored by Aki Technologies.Follow Aki Technologies online at: http://a.kiFollow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies/Follow Risa on LinkedIn at: https://www.linkedin.com/in/risa-crandall/Follow the Clorox Company Online at: https://www.thecloroxcompany.com/Follow Clorox on LinkedIn at: https://www.linkedin.com/company/the-clorox-company/Follow Patty on LinkedIn at: https://www.linkedin.com/in/patricia-descamps-a3a3b328/Patty & Risa answer these questions:1) Patty, your career once out of LSU was at P&G in finance. How did you evolve to CX? What does CX mean to you?2) Risa, can you explain what personalized advertising is and why it’s important?3) Patty, how does Clorox partner with Aki - is it your team, and if so what is the partnership?4) How is everyday value coming out of your partnership Patty? Risa, what would you say is the primary reason this partnership is successful?5) Risa, what is responsive dynamic personalization? Is it different from personalization? What are examples of this from Aki?6) Patty, I’d be remiss if I didn’t ask what are your predictions for this evolving CX space? Where are you focused in this space go forward with the high penetration of ecommerce we have seen? Will the role of personalization change even more?7) What is new and exciting at Aki? What should we expect next in this exciting advertising space?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer.Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmitFollow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online at: http://marketplace.walmart.comLearn more about Walmart Fulfillment Services at: https://marketplace.walmart.com/walmart-fulfillment-services/Learn to sell on Walmart Marketplace here: https://marketplace.walmart.com/sell-your-products-online-with-walmart/?utm_source=corporate&utm_medium=pr&utm_campaign=Open_CallMatt answers these questions:1) You of course came on the show way back representing Walmart connect, back then Walmartmedia and its capabilities. Since then, your role has changed.  What exactly is your new role?2) Decompose the marketplace platform for our audience. Who buys, who sells, what is your role in this with buyers and sellers?3) Are there Walmart connect opportunities in the marketplace? When can we expect this evolution?4) How fast is this marketplace growing, and how does one enroll to be part of it selling products? Can a 1P supplier sell on this platform?5) Why do you believe this is the next frontier and who do you recommend should connect with you/the marketplace? What sort of brands are ideal for this?6) Take our audience through all the various services you offer, and a highlight of successful partnerships you have had with brands?7) How does a brand scale on this platform?8) What’s your big announcement about #walmartopencall ?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.