3D Virtual Commerce with InContext Solutions's Melissa Jurgens & Lucas Blair

Jun 11, 2022

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The CPG Guys, Sri & PVSB, are joined in this episode by: Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext Solutions, the global leader in 3D simulation software for retail that helps brands & retailers reduce the time, cost, and risk of developing innovative in-store experiences.

This episode is sponsored by InContext Solutions.

Follow InContext online at: http://incontextsolutions.com
Follow InContext on LinkedIn at: https://www.linkedin.com/company/in-context-solutions/
Follow Melissa on LinkedIn at: https://www.linkedin.com/in/melissa-jurgens/
Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucasjblair/

Melissa & Lucas answer these questions:

1) Melissa - your career spans quite a bit of experience in market research and competitive analysis at Mintel where you spent 10 years. Then you joined InContext Solutions as an account executive to grow to being the Chief operating officer. Take us through your career journey from Mintel to InContext Solutions. What prompted you to come here to InContext Solutions? Why retail tech leadership?
2) I’d love to go through a brief history of InContext. Where did the company start, what prompted interest in this space? What’s the evolution over time?
3) Tell us about InContext’s virtual commerce offering. What makes InContext uniquely positioned to be the leading provider of virtual commerce solutions?
4) So, let’s talk about the metaverse. How do you define the metaverse, and are you a metaverse company?
5) There’s a lot of hype around the metaverse, some say it won’t last. Let’s talk about what some are the naysayers saying and break that down a bit.
6) You talk about InContext being a building block to the metaverse. Virtual commerce is one way. What other building blocks should we be thinking about?
7) Historically, InContext’s bread and butter has been in shopper insights and visualizing retail stores. How does this tie into what you’re doing with virtual commerce?

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