The CPG Guys

The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics. Follow Eric Martell on LinkedIn at:  https://www.linkedin.com/in/eric-martell/Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/company/pear-commerce/Follow Pear Commerce online at: https://pearcommerce.com/Eric answers these questions:1) Remind us about Pear Commerce and what kinds of problems you’re solving.2) What’s the big announcement?3) Wow, sounds like a pretty big change… what purpose does this serve?4) How do I measure performance with these new ad types?5) How does this tie back to my actual website?  If I’m not sending people to a brand’s website, what am I giving up?6) How would someone get started?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands, a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands.  Follow Bret Thurston on LinkedIn at: https://www.linkedin.com/in/bret-thurston-9a161b7/Follow Hostess Brands on LinkedIn at: https://www.linkedin.com/company/hostessbrands/Follow Hostess Brands online at: https://www.hostessbrands.com/Bret answers these questions:1) Bret, what drew you into your career path that finds you squarely in the transformational world of eCommerce and shopper marketing? I shared a bit about your background in my introduction but would love to hear a bit more about your career journey.2) The pandemic had a definitive impact on omnichannel grocery. You’ve been working in perishable categories in you last 2 roles. How big was the growth of eCommerce for these categories and where did you focus on building core capabilities that didn’t exist or were under-resourced?3) With respect to shopper marketing what were the mains areas of focus that you learned into over the last few years to ensure omnichannel success?4) How have the “resource asks” from your retail customers transformed over the last 3 years” and where have you found the most success in supporting them?5) Have we reached a point yet in customer joint business planning where eCommerce is a standard component of the process involving merchants? What does best in class look like?6) To be successful in eCommerce, you need lots of tech stack partners. What are the primary functional areas where you’ve had to source capabilities to scale your growth? How do you manage a world where the “Martec Landcsape” map of service provider logos seems to grow exponentially each year?7) The return to stores was an underlying theme at the CPG presentations last week at CAGNY. What are your thoughts on this and how are you helping Hostess Brands bridge the spectrum of omnichannel conversion opportunities through content, experiences, whatever?8) What does the future hold in this eCommerce space for perishable foods?  What should eCommerce Marketers be thinking about for tomorrow and beyond?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Gina O'Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales at Aki Technologies,  an Inmar Intelligence company, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode is sponsored by Aki Technologies.Follow Gina O'Halleran on LinkedIn at:  https://www.linkedin.com/in/gina-o-halloran-3374404/Follow Risa Crandall on LinkedIn at: https://www.linkedin.com/in/risa-crandall/Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies/Follow Aki Technologies online at: http://a.kiGina & Risa answer these questions:1) Gina, you graduated UPenn, then s-ent a decade at Carat and now 5 plus years at Diageo, but stuck to leading roles in media management. Take us through the years and your advice for others aspiring to lead in this media space?2) Risa, what is the importance of receptive advertising and how does AKI enable that for your clients?3) Gina, how does Diageo partner with AKI - is it your team, and if so what is the partnership?4) Risa, what can one expect in a partnership with AKI and how is it measurable?Gina, how do you leverage personalization technology in your media strategies?5) Risa, what would you say is the primary reason this partnership is successful?6) Gina, what does Personalization mean at your organization and how has your role evolved along with the evolution of Personalization?7) Gina, I’d be remiss if I didn’t ask what are your predictions for personalized/customized commerce and consumer journey? Will the role of dynamic personalization change even more?8) Risa - it’s been a while since you’ve been on the show, our audience would love to know when they should contact AKI and your team. What is new and exciting at AKI? What should we expect next in this exciting advertising space?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization.This episode was recorded in January at CES in Las Vegas, NV.Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/Follow Group M online at: https://www.groupm.com/Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/ Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/ Follow Mindshare online at: https://www.mindshareworld.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Bob Perry, Director of Business Development at NBC Universal, which owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Follow Bob Perry on LinkedIn at: https://www.linkedin.com/in/bob-perry-8130725/Follow NBC Universal on LinkedIn at: https://www.linkedin.com/company/nbcuniversal-inc-/Follow NBC Universal online at: https://together.nbcuni.com/home/Bob answers these questions:1) Your career journey after Plymouth state has been in the Tv media world from Univision to Voodoovox to Mywebgrocer and now Nbc media, take us through the years and what’s your advice for someone early in their career in the media world?2) Take us through the years of Mywebgrocer - why grocery 3) How has media matured over the last 5 years in the grocery world?4) What is your role at NBC universal media? How do you connect to the other arms of NBC for surround sound campaigns?5) Can you please share details of NBC universal media’s capabilities and inventory for our brand listeners. When should they connect with you? 6) What is the specific RMN one platform offering? What metrics do you offer to measure success? 7) You are now part of a committee that’s trying to bring about much needed RMN guidelines and standards - can you share what’s the latest and when can we expect these in the industry?8) Our last question always goes to fast forward …. IRI, what is your prediction around how RMN will evolve? What are the connections between connected TV and you folks? How has this evolved?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products.Follow Andrea McGovern Galo on LinkedIn at: https://www.linkedin.com/in/andrea-mcgovern-galo-128296/Follow Tyson Foods on LinkedIn at: https://www.linkedin.com/company/tyson-foods/Follow Tyson Foods online at: https://www.tysonfoods.com/Andrea answers these questions:1) Andrea, what drew you into your career path that finds you squarely in the transformational world of commerce? I shared a bit about your background in my introduction but would love to hear a bit more about your career journey.2) You know our favorite topic on this podcast is retail media. Would love your thoughts on the evolution of shopper marketing in the age of retail media.  How has Shopper Marketing evolved and why is Retail Media making such a big impact in this function?3) Following on Sri’s question, how has the work of Shopper Marketing changed within this new digital landscape?4) What are the skills and traits that make a successful Commerce Marketing professional in this new digitally-driven era?5) How is the rise of retail media impacting the CPG - Retailer relationship particularly around meaningful JBP? Are the investment asks coming from all of these emerging platforms realistic and how will brands have to make judicious decisions6) How is the rise of retail media impacting traditional internal CPG brand-shopper-sales dynamic from a budgeting and management perspective? Is retail media just media and really a function of marketing?7) There have been calls from large CPG manufacturers for standards to be established in the industry around capabilities & measurements. How do you see this actually happening?8) What does the future hold in this RMN space?  What should Commerce Marketers be thinking about for tomorrow and beyond?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Sophie Wawro, Global President of Shoptalk & Groceryshop, and Anil Aggarwal, CEO of Personatech. They discuss the market opportunity and disruption of Shoptalk, Sophie's experience joining the franchise, Personatech's role in managing meetings programs, and the introduction of meetups at Shoptalk.

The CPG Guys speak with Randy Ornstein, Sr Director of Alcohol at Gopuff & Author of the new book "Grow: the Essential Guide to Getting Promoted."Follow Randy Ornstein on LinkedIn at: https://www.linkedin.com/in/randy-ornstein-b23b923/Purchase his new book at: https://a.co/d/5kd8cWSRandy answers these questions:1) Randy, why don’t you start by sharing with us a bit of your professional background so our audience has a better understanding of your expertise?2) What prompted you to write this book? What there some type of catalyst or had you been thinking about this for some time and how did you go about bringing this dream into a reality?3) Why do you believe that promotion is within everyone’s reach?4) Please speak with us about how everyday excellence contributes to promotability. Examples from your career will be helpful in illustrating the rest of our questions5) How does helping your team succeed lead to your personal success?6) What are key elements of going “above & beyond” that help your career?7) How do you recommend readers of this book “invest in their futures?” How does mentoring play a role in this?8) What are the personal KPIs that your recommend readers focus on to ensure their promotability?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys podcast features Shawn McGahee, Head of Retail Media at Google. They discuss Google's role in retail media partnerships and the importance of connected TV and YouTube. They also explore the levels of maturity and growth opportunities in retail media agencies, highlighting successful partnerships and potential growth areas for 2023.

Sri interviews Bryan & PVSB about current events in the CPG / Retail Industry. This was recorded together while they were all in LA attending the 2023 NAACP Image Awards Nominee Luncheon.Sri asked these questions: 1) Data: Everyone is chasing it...1P,3P and every other kind of data, myth or truth?2) What is a clean room and why is it important for data? Should brands & retailers be chasing this?3) What does ownership of data really mean?4) What is the role of syndicated data n today's omnichannel world? Does "share" still matter?5) How is consumer value defined in the omnichannel world under inflationary times?6) What is personalization in the digital age? Should all retailers embrace personalization at scale?7) The industry is build around merchandising. Where does the investment spend against personalization come from in a brand's budget?8) Which retailer is top in digital & eCommerce?9) What is the ideal brand organizational model to succeed in digital?10) In a workflow ecosystem, are retailers willing to accept that shoppers are omnichannel in how they behave?11) The last 3 years have challenged brand supply chains an moved away from rapid innovation cycles. Is that innovation importance returning?12) What is meaningful loyalty & rewards to consumers in the digital age?13) Why are there no standards in retail media deliverables or measurement? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.