The CPG Guys 2022 Mid-Year Retrospective with Sri & PVSB
In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022.
Topics they cover:
- State of omnichannel - ecommerce or store - who is winning?
- Implosion of immediate delivery vertical
- The emergence of live streaming & video
- Influence of digital content on in-store sales
- DTC was hot during covid and is still the best mechanism for 1P, is it still the case? - why bother when you have capabilities like Fetch?
- Evolution of shoppable media
- Availability of retail 1P data - who “owns” it?
- Growth of retail media and what's next (2nd price auctions)
- Is ROAS really ROI? - difference is incrementality
- Brand mash-ups (Coke/Jack Daniels, Taco Bell Cheez-It etc.)…moving the needle or just performative?
- Collapse of Crypto & NFTs
- Building loyalty in these times
- Conferences - in person or virtual, will people return to group settings
- When will supply chain constraints abate?
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