SEO in 2025

Just as we need to get into the nuts and bolts of SEO, we also need to take the time to understand the technology that powers AI, as Bastian Grimm from PeakAce explains.

According to Annika Haataja from Seeker Digital, one of the key questions that you should be asking prior to implementing the use of AI in your workflow is “How might AI impact user behaviour?”

As Billie emphasised, you can’t expect AI to solve all of your content production woes automatically. But as Jake Gauntley from KINESSO shares, that doesn’t mean that you shouldn’t be harnessing AI’s power.

Billie Geena from Uptake would like to add a warning though – don’t run full-speed into the unknown with AI without being aware of the potential consequences.

In this episode, David and Jade discuss how to get hands-on to grow your career in SEO.Discussion points include:- What do you mean by hands-on?- What should you get hands-on with?- How does this help to grow your career?- How often should you be doing this?

Although the first chapter emphasised the need to retain your human touch, we can’t ignore the elephant in the room – AI is changing many aspects of SEO, fast. That’s the message that Nitin Manchanda from Botpresso would like to share with you.

According to Adelina Bordea from FreePik, another key use of your human intuition is your ability to differentiate between AI-generated content and human-generated content.

SEO Consultant Jess Joyce shares that your humanity can give you the edge in multiple SEO disciplines.

Following on from Rebecca’s emphasis on personal adaptability, Petra Kis-Herczegh from Kameleon Journal believes that your emotional intelligence might make all the difference.

There’s no doubt that 2024 will see the wind of change continuing to strike the SEO landscape. Rebecca Berbel from OnCrawl believes that adaptability will be key.