
SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Latest episodes

Jan 5, 2024 • 17min
Improve your success with AI by building a prompt library – with Garrett Sussman
How do you ensure that AI is able to deliver in a brand-appropriate, consistent manner? You need to build a prompt library, says Garrett Sussman from iPullRank.

Jan 4, 2024 • 18min
Employ AI to improve your quality, not your quantity – with Joseph S. Kahn
It’s easy to get grand visions of how much content you can create using AI. However, quality over quantity should be your aim, according to Joseph S. Kahn from Hum JAM.

Jan 3, 2024 • 18min
What you get out of your prospecting tools is a reflection of what you put into them: Sinead McLarty
David and Sinead discuss why what you get out of your prospecting tools is a reflection of what you put into them.Discussion points include:- What prospecting tools are you referring to?- What should you be looking to get out of them?- How do you put more into them?- Outreach that you are doing is suitable for the site?- How often should you review how you’re using prospecting tools?- Is AI changing the way that prospecting tools are used?

Jan 2, 2024 • 17min
Utilise AI to save you time with your content creation – with Isaline Muelhauser
As previously touched upon with Itamar, Isaline Muelhauser from Pilea.ch would like to emphasise that AI can and should be used in the content creation process.

Dec 29, 2023 • 19min
Learn to think, and only automate when it makes sense – with Kristina Azarenko
One of the key challenges with uncovering new automation opportunities is the temptation to automate before thinking, shares Tech SEO Trainer Kristina Azarenko.

Dec 28, 2023 • 15min
Understand how generative AI is affecting SEO content – with Itamar Blauer
Expanding on what Jason shared in the previous tip, Itamar Blauer from StudioHawk adds that, if you want your content to appear on the AI-driven SERP, you’ll need to tweak your content strategy.

Dec 27, 2023 • 17min
Know how your customers think and make decisions, to be the brand they'll always come back to
In this episode David and Giulia discuss how to know how your customers think and make decisions, to be the brand they'll always come back to.Discussion points include:- Why is it important to Know how your customers think?- How do you Know how your customers think?- How do you measure what your customers think?- What do you mean by “make decisions to be the brand they'll always come back to?”- What are examples of doing this?- How does this impact SEO?- How do you measure this?

Dec 22, 2023 • 17min
Learn how to tackle generative AI in search – with Jason Barnard
Jason Barnard from Kalicube is focussed on another side to the technological capabilities of AI. He delves into the ways that generative AI is also impacting search results, and what to do about it.

Dec 21, 2023 • 17min
Use LLMs to improve your forecasting and save you time – with Arpad Balogh
Once you have an understanding of how they work, you can start using large language models to improve your forecasting and save you time, according to Arpad Balough from Slothio.

Dec 20, 2023 • 15min
Bullet-proof your SEO efforts with E-E-A-T to supercharge organic performance - with Kapwom Dingis
In this episode, David and Kapwom discuss how to bulletproof your SEO efforts with E-E-A-T to supercharge organic performance.Topics include:- How does E-E-A-T bulletproof your SEO?- What is the most effective way of maximising your EEAT?- What does a supercharged organic performance look like?- How do you measure success?- Is AI impacting EEAT?
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