SEO in 2025

Ulrika Viberg and David Bain discuss how the new AI landscape we all have found ourselves in flips around the technical SEO rules.Discussion points include:What are the rules for technical SEO in 2024?How has AI altered this?How do we focus better on semantics on how does this assist AI?How do we better position our AI for AI?How do we mark up our content better for machines?Can we automate the marking up of our content?

Miracle Inameti-Archibong and David discuss the resurgence of BrandSEO due to the rise of SGE.Discussion points include:What does brand SEO actually mean?How do you improve your brand SEO?How do you work closely with other marketing teams to promote the brand?What does brand SEO success look like?How do you measure brand SEO performance?What brand SEO opportunities does SGE offer?Any other SGE opportunities?Any SGE concerns?

In this episode, David and Charlie discuss why you should be combatting cannibalisation and utilising the reviews system to take advantage of Google’s updates.Topics include:- What are the biggest cannibalisation issues?- How does cannibalisation impact SEO?- How does this impact content?- What do you mean by utilising the reviews system?- How do reviews positively impact SEO?

Martha van Berkel and David discuss how to use connected Schema Markup to prepare your organization for AI and build your company's knowledge graph.Discussion points include:What does optimizing your site and using schema markup in a connected way mean?What are your 3 tips for doing "connected" schema markup? Why does this matter?Why this is important for what's changing in Search - (SGE, ChatGPT/Bing)?How does this position SEO to be the hero in preparing marketing data for broader AI initiatives? What does this mean for the future role of SEO?

Mufaddal and David discuss the Importance of how visual elements are going to be more than ever in the new world of SGE.Discussion points include:Why are visual elements becoming more important?What are examples of the visual elements you mean?How do you optimise these visual elements?Where do they appear?What measurable result does this deliver?

Independent Technical SEO Consultant Jono Alderson advises that you cast an impartial eye across your site, asking why Google would want to crawl, index, and rank what you’re offering.

Julia-Carolin Zeng from Charlie on the Move would like to share that the opportunity you are optimizing for is constantly evolving, thanks to the shifting SERP.

In this episode, David and Mathilde discuss why you shouldn't forget the power of TikTok when planning your SEO strategy.Discussion points include:- How does TikTok work as a search engine?- How do you determine if your audience is on there?- Do you conduct keyword research?- How do you optimise your content?- What is the best publishing schedule?- Any other ways to optimise content?

In addition to using services like ChatGPT natively, you should also keep an eye out for better, AI-powered technical SEO tools launching in the near future, says Pam Aungst Cronin from Pam Ann Marketing.

SEO Consultant and Speaker Victoria Olsina says that having a single prompt library might not be enough. You need multiple prompt libraries, one for each client.