Don't forget the power of TikTok when planning your SEO strategy - Mathilde Høj

In this episode, David and Mathilde discuss why you shouldn't forget the power of TikTok when planning your SEO strategy.

Discussion points include:

- How does TikTok work as a search engine?

- How do you determine if your audience is on there?

- Do you conduct keyword research?

- How do you optimise your content?

- What is the best publishing schedule?

- Any other ways to optimise content?