Martha van Berkel and David discuss how to use connected Schema Markup to prepare your organization for AI and build your company's knowledge graph.
Discussion points include:
What does optimizing your site and using schema markup in a connected way mean?
What are your 3 tips for doing "connected" schema markup? Why does this matter?
Why this is important for what's changing in Search - (SGE, ChatGPT/Bing)?
How does this position SEO to be the hero in preparing marketing data for broader AI initiatives?
What does this mean for the future role of SEO?
SEO in 2026