Don't underestimate the power of linking sub-categories to parent categories - Katherine Nwanorue

Katherine Nwanorue shares the importance of linking sub-categories to parent categories as part of your on-page SEO strategy.

Discussion points include:

What about linking the other way around - from the main category body content to the minor category page?

Why do this if there are links on the navigation menu?

What measurable value does this provide?

Does this make it more likely for the pages to be indexed?

Will it result in higher rankings?

Is the keyword text within the links important?

How many links per page do you recommend?

Any other internal link strategies that you recommend?

Can this be automated?